You land em Jurerê Internacional estão entre os mais cobiçados do Brasil. Com opções que variam entre 450 m² e 1000 m², incluindo lotes frente ao mar, a região se destaca pela exclusividade e sofisticação. Atualmente, os preços partem de R$ 2.300.000,00, e a construção de uma residência de alto padrão pode exigir um investimento adicional de cerca de R$ 5 milhões.

Florianópolis leads in property appreciation in the high-end real estate market in Brazil, consolidating itself as a national benchmark in sophistication, quality of life, and architectural excellence. The numbers confirm it: our capital city currently leads in the appreciation of the price per square meter of luxury residential properties among Brazilian capitals.

Florianópolis aparece entre os destinos mais reservados do mundo em 2026. Isso revela muito mais do que uma simples tendência de viagem. Nossa ilha catarinense, com sua combinação única de natureza preservada, infraestrutura eficiente e estilo de vida saudável, consolida-se como um dos locais mais desejados por turistas nacionais e estrangeiros. É o Brasil reposicionando-se no turismo internacional com força, e a capital de Santa Catarina ocupa papel de destaque.

Beach kiosks in Jurerê Internacional will take on new designs this summer, inspired by the concept of American beach kiosks, especially those in Miami. This is an excellent reference for transforming the visitor experience during the summer season. It's a pilot project that promises greater practicality, comfort, and sustainability, unifying services in standardized and environmentally responsible structures.

Podcasts today are powerful lenses for reflecting on the transformations in our lives, whether cultural and behavioral, but also in demanding markets, such as the luxury real estate market. In a special episode of the program "Successful Marketing," broadcast by Jovem Pan News Floripa, Daianny Rocco, executive director and owner of Luxury Home Floripa, brought up a profound conversation about architecture, behavior, and the true meaning of living well.

The freedom to choose the best place to live has become a global macro trend that has intensified significantly after the pandemic. Initially, what seemed like an individual quest for quality of life has become a global movement, led by people with greater geographic flexibility, a good financial situation, and grown children. These families are prioritizing places where they can live with well-being, tranquility, and contact with nature.

Mendoza is a jewel of Argentina, nestled at the foot of the imposing Andes Mountains, captivating travelers from around the world with its award-winning Malbec wines, scenic landscapes, and unique vineyard experiences. Furthermore, this destination combines rustic charm with sophistication, offering luxury hotels, refined cuisine, and outdoor activities ranging from bike rides through vineyards to tastings in centuries-old wineries.

First and foremost, Rua Bocaiúva is about to undergo a transformation that promises to restore its urban prominence. Located in the heart of Florianópolis, this street stands out for its commercial potential, architectural charm, and importance for urban mobility. Now, with the new revitalization project underway, the city is preparing to enter a new phase—more human, greener, and much more connected.

The luxury real estate market in Florianópolis is experiencing its most promising period in 2025, solidifying the capital of Santa Catarina as one of the most attractive destinations for high-end investments in Brazil. Already, the rapid growth in sales and new developments is evident, a direct result of the ongoing search for sophisticated properties with prime locations and exclusive infrastructure.

The Michelin Guide 2025 reinforces the importance of Brazilian gastronomy on the international stage, especially in the cities of São Paulo and Rio de Janeiro, by recognizing new restaurants with one star. Even so, the country remains outside the select group of nations with establishments awarded three stars, the prestigious French publication's highest recognition.

Morocco may be about to connect directly with Santa Catarina through an unprecedented air route between Florianópolis and Casablanca – and, with that, a bridge between Brazil and North Africa begins to take shape with strategic strength for tourism and the international market.

Apartments for men and women 70+ are quickly becoming a strong trend in the luxury real estate market – and, especially, are beginning to occupy a prominent place in cities like Florianópolis, where quality of life, safety and well-being go hand in hand with real estate appreciation.

Softliving: the new luxury is truly living—this idea, which has been gaining traction in Brazil, proposes a break from the fast pace and constant pressure to be productive. Instead of unattainable goals and suffocating routines, the concept invites lightness, authenticity, and presence. But what does it really mean to live more softly in everyday life? And where is it possible?

Flights to Argentina from Florianópolis will undergo a significant transformation starting in January 2026. With the implementation of a direct, daily route to Buenos Aires, the capital of Santa Catarina enhances its position as one of the main international hubs in southern Brazil. This new operation is the result of a strategic partnership between LATAM Airlines and Santa Catarina authorities, aiming to expand air connectivity with South America.

The most sought-after city to live in 2024, according to the Real Estate Demand Index (IDI-Brazil), includes a delightful surprise: Florianópolis comes in third, trailing only Goiânia and São Paulo. This figure not only confirms the appeal of the Santa Catarina capital but also reveals a growing trend: the desire to live in places that combine quality of life, modernity, and contact with nature.

Gehl Architects' work in Florianópolis marks a new chapter in the urban planning of our capital, with a focus on active mobility, quality public spaces, and a sustainable vision for the next 50 years.

CASACOR Floripa 2025 already has a set date, an official lineup, and an inspiring theme that promises to transform how visitors view architecture, design, and the art of living. In its latest edition, the most anticipated event in the industry in Santa Catarina features the "Sowing Dreams" concept, which emphasizes sensory experiences, environmental responsibility, and new ways of inhabiting spaces.

Have you heard of retrofitting in the high-end market? This practice has been gaining ground in the luxury real estate market, including here in the most valued areas of Florianópolis. Initially, retrofitting stands out as a sophisticated solution for those who want to combine modernity, architectural preservation, and a significant financial return.

Schaefer's launches mark a new chapter in the history of the Brazilian nautical industry by presenting 2025 models that not only surprise with their design, but also consolidate the Santa Catarina brand as a global reference in sophistication and innovation.

Brazilian migration has reached a new level of intensity, and according to data from the 2022 Census released by the IBGE, Santa Catarina leads the national ranking for net migration. First, the survey indicates that approximately 29 million people currently reside in states other than the one in which they were born.

Discover how quiet luxury is redefining the concept of luxury around the world and why Florianópolis has become the new symbol of quiet sophistication in Latin America.

First, the licensing of the Beira-Mar Norte marina was officially released to follow the regular procedures of the Santa Catarina Environmental Institute (IMA), marking a significant step forward for urban planning and tourism in Florianópolis. The court decision, released this Friday (13), approved an agreement between the Florianópolis City Hall, the Federal Public Ministry (MPF) and civil entities, ending months of standstill and uncertainty.

The Florianópolis real estate market is booming. And above all, the historic record-breaking traffic at Hercílio Luz International Airport during the 2024/2025 season is one of the main drivers of this appreciation.

Jurerê Internacional was named the best urban beach in the Ibero-American ranking. Florianópolis also secured two other notable positions, with Lagoinha do Leste in 7th place and Moçambique in 10th. The capital of Santa Catarina once again cemented its position as a benchmark for infrastructure, environmental quality, conservation, and abundant natural beauty.

Gabriel Benetton is a world champion kite surfer who has gained notoriety for his daring maneuvers and incredible dedication, but also for choosing Riozinho in Florianópolis as his training ground. This island spot is considered a true paradise for kitesurfers. Constant winds, perfect waves, and a unique vibe.

Roland Garros 2025 concluded with a rare combination of drama, refined technique, and pure emotion. The second Grand Slam of the season confirmed Carlos Alcaraz's dominance on the men's circuit and revealed the competitive maturity of Coco Gauff, who won her first title in Paris with a historic comeback.

Quiet luxury is a macro trend of recent years, but more importantly, it's a new way of living. Marked by refined discretion, appreciation for the essential, and choices that prioritize well-being without ostentation. In Jurerê Internacional, this philosophy of life is consolidating itself as the foundation of an unprecedented urban transformation.

Jurerê Internacional, one of the most sophisticated and well-structured neighborhoods in Florianópolis, will host the highly anticipated edition of the Itaú BBA IRONMAN Brazil 2025.

The Rolex Monte-Carlo Masters 2025 crowned Carlos Alcaraz as champion after a flawless and electrifying campaign, cementing his rise as one of the biggest names in the new generation of world tennis. The tournament, played at the iconic Monte-Carlo Country Club since 1897, is one of the oldest and most respected on the professional circuit.

Living near Rua Bocaiúva, the seaside, Agronômica, and downtown neighborhoods, is like living in one of the most pleasant and sophisticated areas of Florianópolis. Located in the city center, this charming street represents much more than just an address.

Boating is a trend that has been transforming the way travelers seek comfort, privacy, and exclusivity during their vacations. The idea of waking up to the gentle sway of the waters, watching the sunrise from the bow of a yacht, and ending the day under the stars has been enchanting more and more Brazilians—especially in destinations like Marina Itajaí, in Santa Catarina.

Currently, the Jurerê Sports Center is emerging as a central piece in a movement that promises to transform Florianópolis into a world reference in the training of high-performance athletes.

The term "invisible luxury" describes a sophisticated and contemporary concept that moves away from ostentation and delves into sensory experiences, personalization, and authenticity. It isn't displayed in material symbols, but rather in sensations, conscious choices, and details that touch those who experience, observe, or feel it.

Florianópolis' cuisine delights residents and tourists alike with dishes based on fresh fish and seafood, transforming each meal into a true celebration of coastal flavors.

Florianópolis' GDP has stood out nationally, driven primarily by the technology sector, which now accounts for 25% of the local economy and achieved revenues of R$12 billion in 2016. This growth highlights the city's potential as one of Brazil's leading innovation hubs.

Nautical tourism has become an increasingly popular option for travelers seeking unique experiences along the Brazilian coast. In Santa Catarina, this trend is growing with the growing demand for marinas equipped to offer not only support for vessels, but also comfortable and safe accommodations. Marina Itajaí, for example, recorded its highest occupancy rate since 2022, consolidating its position as a complete destination for those looking to spend the night on the water.

The Four Seasons Yacht is arriving soon to redefine luxury ocean travel. With its maiden voyage scheduled for January 2026, the Four Seasons I will offer an unparalleled experience, combining sophistication, comfort, and world-class cuisine.

Above all, the Layback Pro has established itself as one of the most important surfing championships in Brazil. In 2024, the competition brought the iconic Joaquina Beach back to the World Surf League (WSL) calendar, rekindling the tradition of major events in the region.

From March 20 to 22, 2025, Florianópolis will host the second edition of the Floripa Surf Film Festival, one of the most promising events in the international surf film scene. Created by filmmakers Duda Saracura and Bruna Zanin, the festival aims to bring together the surfing community of Santa Catarina and filmmakers from around the world to celebrate wave culture through cinema.

First of all, the 11th Florianópolis Cultural Marathon arrives in 2025 with a vibrant and diverse program, transforming the city into a great stage for art, music, theater and free cultural experiences.

The Jurerê Night Run 2025 will once again be a unique experience, combining running and live music in the vibrant atmosphere of Jurerê Internacional, Florianópolis. The event will be held on March 15, 2025, and will feature 5 km and 10 km courses.

The new BTG Pactual Terminal has redefined the boarding experience for passengers seeking exclusivity, comfort, and sophistication. Located at Guarulhos International Airport, next to Terminal 3 (International), this private space provides a unique journey, eliminating lines, streamlining processes, and ensuring personalized, high-quality service.

The profile of luxury home buyers is changing rapidly in 2025. Once dominated by traditional entrepreneurs and experienced investors, this market is now seeing a new generation of buyers emerging strongly: millennials and single women.

João Fonseca became the tenth-youngest tennis player in the world to win a title in the ATP Tour era. At just 18 years old, the Brazilian made history by winning the ATP Buenos Aires Championships this Sunday, defeating Argentina's Francisco Cerundolo.

Jurerê Internacional is on the radar of the world's most discerning and visionary investors—and there are excellent reasons for that. Today, it's one of the most highly regarded places to live in the Americas.

Above all, Florianópolis has established itself as one of the most desirable real estate markets in Brazil. In 2024, the capital of Santa Catarina ranked third in the highest demand for mid- and high-end properties, according to the second edition of the Real Estate Demand Index (IDI-Brazil). This reinforces its attractiveness in the sector and differentiates it from other cities analyzed.

Pickleball has already taken over more than 101,000 tennis courts in the United States, and this trend continues to grow rapidly. In a country where tennis dominated for decades, this new rise is changing the sporting landscape.

Santa Catarina driver André Gaidzinski is ready to race toward the 2025 Porsche Cup Brazil season. Having won more than 30 trophies since his return to the track in 2018, he's aiming for more victories and an even more impressive performance in motorsports.

Dragon fruit production in Santa Catarina continues to expand, solidifying the state as one of the country's leading production hubs. By 2025, the harvest is expected to exceed 6,500 tons, resulting in a revenue of over R$16,000,000. This growth reflects not only the maturing orchards but also the fruit's continued popularity in the Brazilian market.

Miami is one of the most fun and sought-after destinations in the United States! Known for its paradisiacal beaches, vibrant nightlife, and events that attract tourists from all over the world, February 2025 will be a month packed with attractions for all tastes. From food festivals to marathons and art exhibitions, the city offers unique experiences combining culture, leisure, and entertainment.

Brazil's 2024/2025 soybean harvest is expected to reach a new record, estimated at 174 million tons, according to the latest industry data. This volume exceeds the previous projection of 170.8 million tons made in December, reflecting favorable weather conditions that are driving growth in agricultural production in the country.

Florianópolis was named one of the 25 hottest global destinations for 2025, according to an Airbnb survey. The capital of Santa Catarina stood out for its combination of natural beauty, culinary culture, and attractions for all types of travelers.

Top Market, one of the city's most charming street malls. Located in the historic center, the development combines convenience, culture, and unique experiences, attracting both tourists and locals seeking incredible moments.

The revitalization of Walter Lange Nautical Park, located in Baía Sul, Florianópolis, marks the beginning of a new chapter for sports and leisure in the region. With a significant investment of R$1.5 million, the project aims not only to revive the tradition of the city's first sport, rowing, but also to offer a modern and inclusive structure that encompasses a variety of sports and leisure activities.

Florianópolis becomes the center of world chess with the start of the Brazil Chess Series 2025. The event, which takes place in the second half of January at the traditional Lira Tênis Clube, brings together more than 370 players from 19 countries and distributes R$ 70,000 in prizes, in addition to offering an unprecedented program.

Florianópolis once again stands out in the Brazilian real estate market and consolidates its position as the city with the highest average price in the country for newly launched properties.

First off, a visit to Miami isn't complete without a must-see stop at the iconic Miami Design District. This neighborhood, which combines art, cutting-edge architecture, and luxury shopping experiences, has become the gold standard for shopping districts in the United States. As soon as you arrive, it's easy to see why.

Tokenization is revolutionizing the world, and the real estate market in Santa Catarina is no exception. It brings innovation and efficiency to a traditional sector. With the launch of new advanced platforms, construction companies, developers, real estate agencies, and other players in the sector can now digitize their assets.

For those looking to escape the crowds and experience something different, there's a world of alternative destinations that combine exclusivity, sophistication, and adventure. We've selected lesser-known but equally impressive locations, such as Madonna di Campiglio in the Italian Dolomites, which offers affordable luxury and stunning views, or Alagna Valsesia, a perfect retreat for freeride enthusiasts in the Italian Alps.

The BnBoats platform, known as the "AirBnB of boats," is conquering the coast of Santa Catarina, offering a unique experience for those who want to explore the coast in comfort and exclusivity.

The average rental price in Florianópolis has stood out on the national scene for being consistently above inflation since 2022. According to the FipeZap index, which monitors rental values in several Brazilian capitals, the city of Santa Catarina registered an average price of R$53.83 per square meter in September 2024.

The Florianópolis Cultural and Gastronomic Guide is a celebration of the connection between flavor and history. In other words, more than a tourist guide, it's a work that pays homage to the essence of the Magic Island, transforming each dish into a bridge between past and present.

The State University of Santa Catarina (UDESC) will hold this Tuesday, the 19th, starting at 6 pm, at the Ademir Rosa Theater, at the Integrated Culture Center (CIC), in Florianópolis, an official TEDx event: TEDxUdesc.

Paradigma Cine Arte, located in the Santo Antônio de Lisboa neighborhood in the north of Florianópolis Island, is the only cinema in the city dedicated exclusively to screening alternative films. The cinema offers a unique experience for fans of off-the-beaten-track films with an alternative and cult feel.

The Condé Nast Johansens Awards for Excellence is a prestigious international award that currently recognizes the best lodging establishments worldwide. Created by Condé Nast Johansens, a leading global authority on luxury hotel guides and travel experiences, the award seeks to recognize quality.

Donald Trump's reelection to a second term as President of the United States is expected to have direct and indirect consequences for the economy of Santa Catarina and Brazilian politics. The Republican's proposed economic policies, including the strengthening of protectionism and the imposition of tariffs on imports, could impact key sectors of the Santa Catarina economy.

Santa Catarina's entry into the international music scene is fantastic news for everyone, both for music lovers and for the region's economy. Florianópolis is renewing itself as a new cultural hub, ready to expand its entertainment options.

Praia Mole, located in Florianópolis, Santa Catarina, is a classic home of surfing in Brazil. It's world-renowned for its lush beauty and for hosting national and international competitions.

The National Oyster Festival, Fenaostra, is celebrating its 22nd edition, scheduled to take place from December 3rd to 8th in Centro-Sul. This unique celebration highlights local cuisine, celebrates Azorean culture, and attracts thousands of visitors.

When it comes to strategic neighborhoods in Florianópolis, Cacupé is always one of the best options for those looking to live or work in the city. Situated along SC-401, the main highway connecting the center to the north of the island, Cacupé not only offers a convenient location, but also a convenient location. sea view. In other words, it also offers an incomparable quality of life every day.

Nowadays, with so many positive factors, it's easy to understand why Florianópolis is seen as a "bubble" of excellence amidst the many challenges faced by other regions of Brazil. The city offers a unique lifestyle, combining lush nature with modernity, creating a perfect environment for living, working, and investing.

Paul McCartney—one of the greatest names in world music—has returned to Florianópolis, bringing with him his genius, the magic of the Beatles, and the longevity of his solo career. More than ever, he embodies the spirit of a sublime and creative human being who impacted generations. Since the meteoric rise of the Beatles in the 1960s, with his songwriting ability, constant innovation, and unparalleled charisma on and off stage, he has established himself as a genius.

Rafael Castro is a renowned architect whose projects have gained notoriety in various regions of the world, from Latin America to Europe and Saudi Arabia. Each work bearing his signature stands out for its concept of exclusivity and innovation. His unique approach combines innovation with respect for local culture.

In recent years, the concept of luxury has been transformed, giving rise to the New Luxury. Instead of ostentation, expensive cars, and fancy parties, Jurerê Internacional now practices the new idea of luxury, which prioritizes longevity, quality of life, and contact with nature.

Camerata Florianópolis is back with a performance that filled hearts with emotion and infectious rhythms. The show "Sons da América Latina" celebrates

Florianópolis, known for its beautiful landscapes and more than 40 beaches, will be the setting for the 2nd Women's Surf Trip of the Esmalte e Parafina Group, an event that promises to unite sport, tourism and the promotion of equality in surfing.

Florianópolis is about to host one of the biggest cultural events of the year, the Pacuca Multicultural Arts Festival. On November 2nd, the city will host a rich mix of sounds and artistic expressions. The event will also feature renowned local bands and artists, including Dazaranha, François Muleka, Anis de Flor & Gabriel Rosa, Cores de Aidê, and Exclusive and Os Cabides.

On November 12th and 13th, the city of Florianópolis will host Inovar SC 2024. This event will bring together leading figures in innovation, technology, and artificial intelligence to discuss key industry trends. This will be the eleventh edition of the event, which will take place in the FACISC (Federation of Business Associations of Santa Catarina) auditorium.

Florianópolis has been named Brazil's most creative city, according to the new Creative Economy Potential Development Index (IDPEC), released by ESPM. With a strong focus on higher education and entrepreneurship, the capital of Santa Catarina has surpassed other major Brazilian cities, becoming a hub of innovation and creativity in the country.

Santa Catarina, the best state in Brazil to live in, has once again distinguished itself by earning 25 certifications under the prestigious Blue Flag Program for the 2024/2025 season. The state consolidates its position as a Brazilian leader, with 20 beaches and 5 award-winning marinas, reaffirming its commitment to conservation and responsible tourism.

Taking care of your brain health is also essential to ensuring a long, quality life. As we age, our brains undergo a series of natural changes that can affect their functions.

CASACOR Florianópolis 2024 is shaping up to be one of the most memorable events in Brazil's design and architecture calendar. Taking place from September 29th to November 24th, the exhibition is being held for the second consecutive year at the iconic Maria do Mar Hotel, which will eventually become the D/Season Residence Club development.

The Floripa Jazz Festival 2024 is already among the most anticipated musical events of the year in Santa Catarina. With a full schedule announced and dates confirmed, the festival promises to be a true celebration of jazz and its diverse styles, right here on the magical island.

The Via Expressa Sul highway has been a major driver of the growing development of the Campeche neighborhood in Florianópolis. With new, easier access to Hercílio Luz International Airport, Campeche has become a benchmark for mobility and convenience. But how is this infrastructure transforming the region, and what is its direct impact on the neighborhood's real estate appreciation?

Santa Catarina's Gross Domestic Product (GDP) grew by 3.81% in the 12 months ending in June, surpassing the national average of 2.51% in 2015. This performance reflects the acceleration of the Santa Catarina economy amid a backdrop of increased dynamism in the Brazilian economy, particularly in the services and industrial sectors.

The SouBio Experience event is ready for its third edition in Florianópolis, on September 19th, 20th, and 21st. It promises to attract an audience of more than 5,000 visitors to Centrosul.

The luxury car market in Brazil has been marked by fierce competition between premium brands. Recently, Santa Catarina has stood out as a

Florianópolis in First Place once again in a prominent position after being elected the smartest city in Brazil in 2024. The ranking, released

On September 21, 2024, the Night Run Floripa Airport promises to be one of Santa Catarina's most creative sporting events. Held within the Florianópolis International Airport, the nighttime race offers participants a unique experience, running in restricted areas of the aircraft apron, where normally only employees and aircraft circulate.

The Balearic Islands, located in the heart of the Mediterranean Sea, are known for their natural beauty, rich history, and vibrant culture. And now, with TAP's new direct flights from Florianópolis to Lisbon, this incredible and fun destination is even easier to reach. For those seeking paradisiacal beaches, a diverse cultural heritage, and a dose of seaside fun, the Balearics are the perfect destination.

The 2024 Confrailha Blues Festival is just around the corner and promises to be one of the year's most memorable events in Jurerê, Florianópolis. From September 12th to 15th, the public will be able to enjoy a series of free concerts by major blues artists, both national and international, as well as exclusive lectures that will bring fans even closer to the essence of this musical genre.

In recent years, Florianópolis has established itself as one of Brazil's leading innovation and technology hubs. Now, with official recognition as the National Startup Capital, the city reinforces its prominent position in the national technology landscape.

The Amoraeville Forest, located in the sought-after Jurerê Internacional neighborhood, is one of the most charming and well-maintained green spaces in Florianópolis. Designed by renowned landscape architect Benedito Abbud, the forest is a true urban oasis, offering nearby residents a unique experience of connecting with nature. This environment combines beauty, tranquility, and harmonious integration with everyday life.

The Yacht Club in Jurerê is more than a luxury condominium. It's an exclusive lifestyle that combines sophistication, privileged views, and the stunning nature of Florianópolis. Located on the world-renowned Jurerê beach, this development offers a unique experience for those seeking the highest quality of life near the sea.

The state of Santa Catarina stands out in a surprising way in the Brazilian economic scenario by consolidating itself as the third state with the largest number of billionaires, according to the most recent Forbes Brazil ranking.

In Florianópolis, where natural beauty and quality of life come together in perfect harmony, the role of a luxury real estate agent is crucial to enhancing the experience of purchasing property here on the island, whether for investment or residence.

Duotone, a world leader in kitesurfing equipment, is pleased to announce DEMO DAY. This exclusive event is an unmissable opportunity for all kitesurfing enthusiasts to try out the brand's latest equipment in one of Brazil's most iconic kitesurfing locations.

For the second year in a row, Florianópolis stands out in first place in the Municipal Competitiveness Ranking, an achievement that reinforces the excellence in various aspects of the incredible life that can be enjoyed in this city.

Today, luxury in Home Decor isn't just about owning expensive objects or flaunting renowned brands, but about the experience these items provide. Brands like Prada, Tiffany's, Dior, Chanel, and Gucci are more accessible than ever through experiential means.

The capital of Santa Catarina, our Florianópolis, will be the stage for an unmissable event for wine lovers: the Floripa Wine Festival 2024. On August 17th and 18th, MULTI Open Shopping at Rio Tavares will host the first edition of this festival.

The concept of luxury has evolved significantly over the past few decades. In Brazil, the fashion industry has witnessed the emergence of brands that redefine what it means to be a luxury brand. More than just outdated ostentation, the new luxury is synonymous with quality, exclusivity, history, and, above all, sophistication.

Jurerê, in Florianópolis, hosts the 2024 José Finkel Swimming Trophy for the first time. More than 500 athletes will compete in the Jurerê Sports Center pool – Swim Floripa's water park, in Jurerê Internacional, from August 12th to 17th.

Tatiana Weston-Webb made history on August 5, 2024, by winning the first Brazilian women's Olympic surfing medal. This feat not only elevated her name to the pantheon of great Brazilian athletes but also catapulted Florianópolis, her adopted hometown, into the spotlight on the world stage. Let's explore Tatiana's journey, her love for Florianópolis, and how this relationship contributed to her success on the waves.

Value of Square Meter in Brazil: The most recent FipeZap index ranking, for July 2024, revealed significant changes in the positions of Brazilian cities with the most valued square meters.

Epagri – the Agricultural Research and Rural Extension Company of Santa Catarina – has played a fundamental role in strengthening rural production and the sustainable development of the state. According to the company's 2023 Social Balance Sheet, every real invested in Epagri generated a return of R$1.5 billion (R$1.6 billion) for the population of Santa Catarina. This calculation reflects the significant economic impact of 122 technologies developed and disseminated by the company. The result was a global return of R$1.0 billion (R$1.0 billion) last year.

The Santa Catarina State Government announced a significant investment in SC-401, the state's busiest state highway. The forecast is that

Santa Catarina is preparing for another edition of the ITF Super 9 Masters, which will take place from July 29th to August 3rd at the Jurerê Tennis Center in Florianópolis. The event will feature tennis players of all levels, as well as a special lecture by André Agassi in Balneário Camboriú.

The photography and video exhibition dedicated to the career of surfer Tainá Hinckel is on display at Continente Shopping from July 24th to August 20th, in the Continente Cultura space. This exhibition offers a complete immersion into the life and career of the Olympic athlete. A native of Guarda do Embaú, it highlights her achievements and challenges over the years.

The 2024 Whale Route is poised to cement itself as Brazil's most iconic trail race. Scheduled for August 31st, this edition promises to be the largest and most challenging in the event's history. With routes that traverse the beaches and trails of Garopaba, Imbituba, and Laguna, the race offers varied distances to suit all types of runners. Plus, there's the possibility of spotting right whales.

Santa Catarina is widely recognized as the Brazilian state with the highest life expectancy, exceeding the national average. It also stands out as a benchmark for quality of life.

The Paris 2024 Olympics promise to be a landmark event for the world of sports, and Santa Catarina, with its rich sporting tradition, will be well placed.

The inspiring bedroom and sofa trends and ideas presented at CASACOR 2024 offer a fresh perspective on coverings, colors, furniture, and other elements that add beauty and comfort to spaces. Below, we explore the main innovations and designs presented by this year's best architects and interior designers.

The state of Santa Catarina has stood out in the Brazilian entrepreneurial scene with significant growth in the opening of new companies in 2024. In the second

Inspired by the renowned SXSW festival in Austin, Texas, Floripa Conecta is more than an event; it's a movement that brings together creative minds, acting as a catalyst for innovation and a driver of the local economy. For 31 days, Florianópolis transforms into a vibrant stage for cultural, business, and technological activities.

Currently, the Serra Catarinense region is emerging as a new national luxury destination, attracting those seeking exclusive and sophisticated accommodation. A mild climate, stunning landscapes, and high-end infrastructure guarantee a unique experience.

Paul McCartney returns to Florianópolis with the “Got Back” tour for a show at Ressacada Stadium on October 19, 2024. Check out information about the schedule, tickets, tips on how to enjoy the show and watch the trailer for the new tour.

Explore the reasons to live in Praia Brava, one of Florianópolis' most exclusive beaches. It offers beachfront and sea view, with tranquility, natural beauty, and excellent infrastructure. Luxury with the highest quality finishes.

The recent inclusion of kitesurfing and windsurfing (IQFoil class) in the Paris 2024 Olympic Games marked a historic moment for these sports, sparking renewed focus and interest worldwide. In Brazil, this development generated even greater enthusiasm, especially in cities like Florianópolis, recognized as a paradise for kitesurfing enthusiasts.

Canajurê is a haven of unparalleled natural beauty in Florianópolis. It originates from the union of the names of Canasvieiras and Jurerê beaches in Florianópolis. More than just a combination of words, this name represents the fusion of unique characteristics that transform this region into a paradisiacal destination for those seeking to live in Floripa. With exclusivity, tranquility, and a deep connection with nature.

From June 12th to 14th, the TDC Florianópolis (The Developers Conference) Executive Forum will be held for technology leaders and executives from companies across a variety of industries. Themed "Strategies for Artificial Intelligence in Business," the event includes lectures, opportunities for sharing experiences, and networking sessions by business segment.

Florianópolis is one of the Brazilian cities to host this event. It will host the G20 Young Entrepreneurs Alliance (G-20 YEA), an international network that brings together young business and political leaders with the mission of strengthening youth-led businesses.

The recently opened Passeio Sapiens, located in Florianópolis, is a multipurpose complex that stands out as an anchor for the local technology and innovation ecosystem, earning international recognition. Now integrating business, gastronomy, and leisure, the space is consolidating its position as a major outdoor gathering center, thus reinforcing the Santa Catarina capital's reputation as the "Brazilian Silicon Valley."

Summit Cidades 2024 is an event taking place in Florianópolis on June 24, 25, and 26, 2024. Check out information about the event, tickets, and schedule. The third edition promises to be even more grandiose, with a program packed with lectures, workshops, panel discussions, and countless networking opportunities. This event is for those interested in municipal management and the development of areas such as urban mobility, innovation, public safety, education, planning, sustainability, political communication, and new legislation.

Following the resumption of negotiations between the Santa Catarina State Government and TAP Air Portugal, an agreement was reached to operate flights between Lisbon and Florianópolis. This achievement represents a significant milestone in Florianópolis' international connections, reinforcing the city's importance in the global tourism and business landscape.

Discover how Osklen revolutionized sustainable fashion with pirarucu skin. Learn about the history, new collections, and cultural impact of the Pirarucu Fish Skin project.

The highly anticipated 2024 edition of the MICHELIN Guide has arrived, bringing great news for the Brazilian culinary scene. This year, the country has seen significant growth in the number of award-winning restaurants, solidifying its position as an increasingly sought-after destination for food lovers. Let's embark on a culinary journey, exploring the Brazilian restaurants honored by the Guide and highlighting the top winners from around the world.

Blue Zones are regions recognized worldwide for having a high concentration of people who live not only longer, but also with greater health and vitality.

CASACOR São Paulo 2024, under the theme “From Present, to Now”, invites the public to reflect on the impact of our daily decisions on future generations. In other words, more than an architecture and interior design exhibition, CASACOR São Paulo 2024 is a manifesto that invites us to be conscious and responsible ancestors.

Argentina has entered the race to host Tesla's first factory in South America. This ambitious initiative has the potential to transform the landscape of the regional automotive industry and boost the adoption of electric vehicles. But is the zero tax offer, released after a meeting between Argentine president Javier Milei and Tesla CEO Elon Musk, enough to attract the North American giant?

Santa Catarina's Gross Domestic Product (GDP) aims to increase the technology sector's share to 10%. This ambitious initiative is driven by the creation of the State Secretariat for Science, Technology and Innovation (SCTI) in 2023, under the leadership of Governor Jorginho Mello. This move not only recognizes the growing importance of technology in the economy, but also signals a serious commitment to sustainable development and global competitiveness.

The Line redefines the concept of urban development and what cities of the future will be like. Imagine a vertical city stretching 170 kilometers, from the epic mountains of NEOM through awe-inspiring desert valleys to the beautiful Red Sea. A mirrored architectural masterpiece, rising 500 meters above sea level, yet with a space-saving width of just 200 meters.

The luxury hotel sector in Brazil is experiencing a unique moment. While the concept of luxury itself is shaped and adapted to a constantly evolving clientele, following their desires and redefining the experience, the country is emerging as a strategic destination for large international chains and visionary entrepreneurs. Ambitious projects announced years ago finally come to fruition, foreshadowing an avalanche of luxurious openings in 2024. At the same time, new groups enter the scene, accelerating the pace of works and presenting innovative proposals.

The Government of Santa Catarina, through the Secretariat of Science, Technology and Innovation (SCTI), led by Secretary Marcelo Fett's team, is implementing a revolutionary innovation in the public security sector. This involves the use of technology provided by the company Starlink, owned by businessman Elon Musk, to provide satellite internet for Santa Catarina Civil Police and Military Police vehicles, as well as for aircraft operating throughout the state.

Artisanal mullet fishing always arouses passionate interest, especially in the months of May to July, when the newspapers are filled with reports and headlines related to this event. From the anticipation for the harvest to the epic moments of capture, mullet fishing is celebrated with enthusiasm and fervor, highlighting its historical and cultural importance in Santa Catarina.

Madonna is the greatest pop artist alive today, an iconic figure in the world of music whose influence has transcended generations and borders across the world. In this way, we will explore some key elements that contributed to her trajectory and rise as the Queen of Pop, highlighting her pioneering spirit, artistic independence and lasting cultural impact.

The Rio Boat Show, held annually in Rio de Janeiro, is currently a national and international reference event for the nautical sector. Marina da Glória, Rio's iconic setting, welcomes boat enthusiasts in an environment full of news, cutting-edge technology and special tributes. Reaching its 25th edition in 2024, the event has established itself as a platform for exhibition, launches and business promotion. In this way, attracting thousands of visitors, passionate about the sea and enthusiasts of the nautical lifestyle.

Agrishow 2024, held annually in Ribeirão Preto, São Paulo, is consolidated as the largest agricultural technology fair in Latin America and one of the most important events in global agribusiness. The fair brings together around 800 exhibitors from 30 countries and more than 200 thousand visitors, including rural producers, sector professionals, authorities and students.

Florianópolis has stood out as one of the main housing destinations for entrepreneurs in Brazil. The story of entrepreneurs in a report published by fDi Intelligence magazine, part of the Financial Times group, presents the scenario of attracting business to the city in the south of the country. Entrepreneurs, authorities and agents from the Florianópolis innovation ecosystem present a scenario of opportunities and challenges

A new tourism concept: Longevity Holidays. It's not just a luxurious getaway to a paradisiacal destination. In other words, we are talking about a growing trend, for people who seek to slow down the aging process while enjoying moments of relaxation and well-being.

The agricultural industry faces significant challenges with the recent drop in soybean prices, one of the pillars of Brazilian agribusiness. The prospect of a record harvest in southern Brazil, combined with the expected increase in soybean production in the United States, is putting downward pressure on prices. This situation is highlighted by experts, such as Carlos Cogo, who predict a trajectory towards 11 dollars per bushel.

Currently, the search for cost optimization and more practicality has become a priority for all generations. In this way, exchanging properties helps those looking for a new space, made with more optimized choices.

Nowadays, the new contemporary luxury transcends the mere possession of valuable objects, entering the realm of sophistication that manifests itself in the harmony between art and aesthetics. In other words, much more than the ownership of an object, it is about the experience that this object provides. In the Florianopolitan architecture scene, this new contemporary luxury has a name that stands out: Juliana Pippi.

Currently, Jurerê Internacional's haute cuisine stands out, often surpassing some of the best restaurants in São Paulo and Rio de Janeiro. In other words, with

This air bridge is not just a means of transport, but a link that unites the dynamism of a Brazilian capital with the exclusivity and connection with nature that only Costa Rica offers.

Florianópolis, our magical island in the south of Brazil, has increasingly won the hearts of digital nomads. With its cosmopolitan spirit and a much lower cost of living compared to foreign cities, Floripa has become one of the most coveted destinations for these global workers. Over the years, they have chosen to invest and establish housing.

If you are looking for a sophisticated, safe living experience surrounded by natural beauty, living in a gated community in Florianópolis is the perfect option for you and your family. Let's explore all the charms of this exclusive lifestyle: perfect balance between luxury, tranquility and well-being. Join us on this journey as we dive into what makes gated communities in Florianópolis so special.

A city's Master Plan is a fundamental instrument for urban development and planning. In the last ten years, the population of Florianópolis has experienced a significant increase, going from 421 thousand to 574 thousand residents, according to data from IBGE (Brazilian Institute of Geography and Statistics).

Thinking about buying land to build in Florianópolis – it is certainly an option that comes to mind when thinking about purchasing a property in Florianópolis. As well as the possibility of buying a ready-made house. For those who want to live or invest in the city, you have certainly come across these questions. This is an important decision and involves several factors.