Florianópolis in 1st place as the most competitive city in Brazil
Florianópolis, our charming capital of the state of Santa Catarina, won first place in the prestigious Municipal Competitiveness Ranking in 2023. This extraordinary feat positioned Florianópolis as the city with the greatest capacity to provide quality public services in all of Brazil. So, let's discover what makes our city so exceptional and how it surpassed strong competitors like São Paulo, Barueri, and São Caetano do Sul.
Living in Florianópolis means having your daily life close to nature, being part of your best moment
Floripa offers a total of 42 beaches that cater to all styles of water sports enthusiasts, including surfing, stand-up paddleboarding, kitesurfing, sailing, diving, and deep-sea fishing. Some of these beaches offer specific conditions for these sports. The city also boasts calm, flat beaches with crystal-clear waters, ideal for relaxing moments with family and friends. Furthermore, this paradise in southern Brazil boasts a wide range of national and international recognition, some of the most notable being:
🏆 1st place for best city to raise children – Delta Economics & Finance
🏆 1st place for the best city to live in South America – Tourist Maker Portal
🏆 1st place for best city to live in after the age of 60 in Santa Catarina – IDL Index
🏆 2nd place among the smartest cities in Brazil – Connected Smart Cities
🏆 3rd place in Human Development Index – HDI Brazil
🏆 5th Best place to retire, in BR and USA – Mongeral Aegon Longevity Institute and FGV
🏆 Among the 20 best cities to invest in real estate – Telegraph, UK
The Center for Political Leadership (CLP) study
O Ranking de Competitividade dos Municípios é um estudo realizado pelo center de Liderança Política (CLP), em colaboração com a Gove e a Seall. Essa pesquisa, antecipada com exclusividade pela CNN Brasil, avaliou 410 cidades brasileiras, todas com população superior a 80 mil habitantes. Como resultado, os dados desse estudo revelaram uma impressionante trajetória de crescimento para Florianópolis.
Florianópolis: from fourth place to leader
In the first edition of this prestigious ranking, in 2020, Florianópolis already stood out, occupying fourth place. However, year after year, the city advanced one position until reaching the leadership in 2023. Therefore, this meteoric rise demonstrates the city's commitment to improving the quality of life of its citizens.
Competitiveness and Florianopolitan social well-being
Tadeu Barros, CEO of CLP, emphasizes that competitiveness is a direct indicator of social well-being. In other words, a competitive city is one that best meets the needs of its citizens, ensuring a superior quality of life.
Highlights of Florianópolis
With a population of approximately 574 thousand inhabitants, Florianópolis leads the ranking with excellent evaluations in the areas of health, safety and human capital. Furthermore, the city stands out in the collection of domestic waste and water supply, receiving maximum marks in these aspects.
Professional qualification
One of the factors that most contributed to Florianópolis' rise was its performance in the human capital pillar. Therefore, in this aspect, the city rose an impressive 42 positions in just three years. As well, Florianópolis stands out for the quality of its workforce in formal jobs, obtaining the highest score among all the cities in the ranking. Furthermore, enrollment rates in higher, technical and vocational education in the city are also notable.
The Contribution of Senac-SC
The National Commercial Learning Service (Senac) of Santa Catarina played a fundamental role in this achievement. Therefore, the institution believes that the result is directly related to public professional qualification policies implemented in the city. As well, Florianópolis has a strong collaboration between Senac, the municipal and state government, creating a favorable environment for the development of skills in sectors such as technology, tourism and gastronomy.
Changes in Post-Pandemic Education
The CLP ranking also showed a notable difference between enrollment rates in technical and vocational education compared to higher education in Florianópolis. In other words, according to Senac-SC, it can be attributed to the post-pandemic economic crisis, which directed investments in education towards basic education to the detriment of technical and professional education.
With the market recovery after the pandemic, there was an increase in enrollments, especially in the virtual modality of qualification courses. As a result, this phenomenon suggested people adapting to new educational trends.
The Contribution of the Executive Secretariat for Economic Development of Florianópolis
A Secretaria-Executiva de Desenvolvimento Econômico de Florianópolis também desempenhou um papel vital na melhoria da qualificação profissional na cidade. A existência de centros de pesquisa e inovação, juntamente com programas como o Floripa More Jobs and the Floripa Mais Tec has attracted qualified professionals to the city.
The importance of the competitiveness ranking of municipalities
This achievement by Florianópolis marks the first time that a capital has led the Municipal Competitiveness Ranking. Tadeu Barros highlights that cities like Florianópolis, due to the concentration of people and social inequalities, face complex challenges.
On the one hand, capitals have the ability to attract investment, create jobs and increase income. On the other hand, this population concentration can result in challenges such as violence and social disorganization. Therefore, it is crucial that municipal managers use concrete data, such as the ranking, to support their decisions and improve the quality of life of their citizens.
Inspiration and learning
The Municipality Competitiveness Ranking is not just an assessment, but a powerful tool for public management. In this way, it allows the municipalities that stand out to serve as inspiration and learning for others. Furthermore, it educates the population about the importance of evaluating the performance of their managers and making informed decisions during elections.
Florianópolis is a brilliant example of how a commitment to quality of life, professional qualifications and health care can transform a city into a competitive hub. As a result of the strategies adopted, it is a city that balances modernity and tradition, attracting qualified people and boosting its growth.
As a result, Florianópolis deservedly won the title of most competitive city in Brazil in 2023. This feat is an inspiration for the entire country. In other words, showing that investing in education, health and professional training is the path to a much more promising future.
With information @ CNN Brazil
Where to live in Florianópolis? Discover the best choices to adapt style and routine
When deciding where to live in Floripa, one of the first and most important questions people face is choosing the ideal neighborhood and location. Currently, Ilha da Magia offers a variety of enchanting options, each with its own peculiarities and unique characteristics.
Here at Buzz Luxury Home Floripa somos uma equipe de especialistas em imóveis para viver e investir em Florianópolis. Portanto, através da nossa assessoria imobiliária completa, você poderá fazer o que chamamos de Recognition of the areas of Florianópolis. In other words, according to your objectives, routines, desires and investment possibilities, we present the areas and plan with you the best way to take advantage of the available opportunities.
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Sou especialista em imóveis de luxo, alto padrão e investimentos imobiliários no Sul do Brasil. Reconhecida pelo atendimento premium e bilíngue, acompanho cada cliente desde a primeira busca até a entrega das chaves, conectando compradores e investidores aos empreendimentos mais exclusivos da ilha, de Jurerê Internacional ao Campeche, passando por Cacupé, João Paulo e Praia Brava. Fundadora da Luxury Home Floripa, acumulo mais de R$ 320 milhões em vendas ao longo de cinco anos de atuação no mercado imobiliário de alta renda. Aqui compartilho análises sobre o mercado de luxo em Florianópolis, lançamentos de alto padrão, tendências de valorização e tudo o que um comprador exigente precisa saber antes de tomar uma decisão patrimonial relevante. Também compartilho insights e novidades sobre o estilo de vida que cerca esse universo: mundo náutico, gastronomia, eventos, esportes e tudo o que conecta Florianópolis ao mundo do alto padrão.
