Tourism and Technology: Strengthening Alliance for the Economic Development of Florianópolis
The convergence between tourism and technology is proving increasingly promising for expanding the economic vocations of Florianópolis. The Santa Catarina island, a desired destination for people from all over the world, is known not only for its stunning beaches and rich culture. But also because of its growing technological scene. In recent years, the city has witnessed a notable increase in the number of technology companies. Boosting not only the local economy, but also opening up new opportunities in the tourism sector.
The Exponential Growth of the Technology Sector
Florianópolis has emerged as an important hub for innovation and technological entrepreneurship. From less than 600 technology companies in 2010, the city is now home to almost 4 thousand companies in the sector. As a result, annual turnover exceeds R$ 6 billion. Therefore, this dizzying growth solidified Florianópolis' position as a technological hub. As well, it opened doors for the emergence of startups focused on the travel and tourism market.
The Rise of Turistechs in Florianópolis
The emergence of turistechs, startups that develop innovative solutions for the tourism sector, represents a crucial point in this intersection between tourism and technology. In other words, these companies are taking advantage of the opportunities offered by the growing demand for technology in tourism to offer solutions that improve the traveler's experience. And they also boost the performance of companies in the sector.
The ACATE Turistechs Working Group Initiative
In 2024, the Turistech Working Group of the Santa Catarina Technology Association (ACATE), in partnership with Destino Floripa & Região, is leading initiatives to strengthen the synergy between tourism and technology in Florianópolis. Therefore, under new leadership, these entities are promoting joint actions to identify and connect startups. Aimed at the travel and tourism sector, both in the public and private spheres.
The Role of New Leadership
With José Almeida, founder of BuscaOnibus, and Mario Costa Jr., CEO of LocalTour, at the forefront of these initiatives, there is a renewed vision and determination to boost the economic potential of Florianópolis. Both leaders bring with them extensive entrepreneurial experience and a deep understanding of both the technology market and the tourism sector, which uniquely positions them to lead this integration movement.
Connecting Segments, Expanding Opportunities for the entire City of Floripa
The central objective of these actions is to create meaningful connections between the tourism sector and technology companies, generating new business opportunities and fostering innovation. Through detailed surveys, the group is identifying the main startups in the sector, mapping relevant fairs and events, and exploring incentive programs for tourism and startups.
The Importance of Tourism-Technology Integration
The connection between tourism and technology will not only strengthen Florianópolis' position as a nationally and internationally renowned tourist destination, but will also boost the local economy, generating jobs and stimulating business growth. Furthermore, this integration promises to improve the visitor experience, making it more personalized, efficient and memorable.
Accelerating Startup Growth
Another important aspect of these initiatives is the increase in acceleration programs for startups, creating a favorable environment for the emergence and development of new businesses in the tourism sector. Collaboration between government entities, such as the Ministry of Tourism and Embratur, and the private sector is essential to boost the growth of these startups and solidify Florianópolis' position as a center of innovation in tourism and technology.
The Promising Future of Florianópolis
As the ACATE Turistechs Working Group and Destino Floripa & Região move forward with their joint initiatives, it is clear that Florianópolis is positioned to reach new heights of economic success and sustainable development. The integration of tourism and technology not only opens up new business opportunities, but also strengthens the city's identity and appeal as a world-class tourist destination.
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