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The 2026 summer season is projected to receive 2.1 million people between December and March.
The 2026 summer season is projected to receive 2.1 million people between December and March – and Florianópolis The city is already preparing for the busiest summer in its history. The city officially launched "Operation Summer" on the panoramic terrace of... Floripa Airport, in a joint action with the city hall, reinforcing the strategic importance of the destination for national and international tourism.
What makes the summer 2026 season a historic milestone?
First of all, the number of expected passengers is impressive: 2.1 million people in just four months. This represents a significant jump in tourism, especially when considering that... 38% of these visitors will arrive via international flights..
Furthermore, the Floripa The airport confirmed the operation of 21 air routes, of which 12 are international.. In other words, the airport will be more connected to the world than ever before, offering direct flights to countries like Peru and Argentina, including previously unavailable destinations such as... File, Jump It is Tucumán.
What are the new international routes for 2026?
Initially, some already established routes were maintained, such as Buenos Aires and Santiago. However, what really stands out are the new destinations. The airline LATAM inaugurates the direct route between Florianópolis and Lima, expanding access to South America. Similarly, Argentine Airlines invests in new connections with Salta and Tucumán, regions that did not yet have direct flights to Santa Catarina.
Consequently, this expansion strengthens the airport's presence on the international stage. The expectation is that foreign tourism will grow at an accelerated pace, boosting sectors such as hospitality, gastronomy, transportation, and events.
How is Florianópolis preparing to welcome visitors?
Currently, the Floripa The airport is recognized as the 3rd busiest airport in Brazil for international traffic, a position held since January 2024. Therefore, the physical and operational structure has undergone significant improvements:
- The parking lot has been expanded;
- Security and immigration services have been reinforced;
- There was investment in technology and data intelligence for real-time monitoring;
- Bilingual professionals were hired to handle the international influx.
Moreover, the terminal has transformed into an experience center, with shops, high-end gastronomy, and rest areas designed for long layovers.
What are the expected impacts on local tourism?
Firstly, the arrival of international tourists tends to raise the bar for market demands and qualifications. In other words, guesthouses, hotels, bars, restaurants, and even transportation services need to adapt, offering menus in other languages, differentiated service, and more complete experiences.
Above all, less explored destinations on Santa Catarina Island should gain visibility, expanding tourism beyond the most famous beaches. For example, ecological trails, historical villages, gastronomic routes, and cultural experiences are gaining traction with a more diverse audience.
Similarly, companies that offer guided tours, vehicle rentals, personalized experiences, and corporate events will also have unique growth opportunities.
What are the expectations for the 2026 summer season in Jurerê and Jurerê Internacional?
Primarily, Jurerê It is Jurerê International travel remains one of the most desired destinations. Florianópolis – and, for the summer season of 2026, maximum occupancy is expected. Even more so with the increase in the number of foreign visitors, these neighborhoods stand out for offering sophisticated infrastructure, security, and a high-standard experience.
For example, Jurerê Internacional bets on exclusive events, trendy beach clubs, and international cuisine to attract a discerning clientele. Right after Christmas, the region begins to receive celebrities, high-net-worth tourists, and visitors seeking refined leisure.
On the other hand, Jurerê Tradicional stands out for its family-friendly and tranquil atmosphere, ideal for those seeking comfort, a good location, and direct beach access. As in previous years, the real estate sector is already registering a high occupancy rate, especially in... houses It is apartments for vacation rental.
Similarly, local businesses are also strengthening. Restaurants, cafes, markets, and beachwear shops are preparing by increasing their stock, hiring staff, and offering bilingual service, as the profile of visitors becomes increasingly international.
Lagoa da Conceição: The complete experience of living well in Floripa
Above all, experience summer in Conceição Lagoon It is one of the most complete experiences that Florianópolis Located in the heart of the island, Lagoa combines nature, culture, sports, gastronomy, and well-being – all in a relaxed and vibrant environment.
During the 2026 summer season, the expectation is that the lagoon will become even more dynamic. This is because the increase in the number of tourists will boost outdoor activities, commerce, and tours.
In other words, there's a lot to do there:
- Practicing sports such as stand-up paddleboarding, kayaking, windsurfing, or kitesurfing on the water's surface;
- Stroll along the ecological trails that connect the lagoon to nearby beaches, such as Joaquina or Praia Mole;
- Enjoy the sunset on the decks with panoramic views while savoring snacks and handcrafted drinks;
- Visit the craft fair in the town center or participate in outdoor music and poetry sessions.
Furthermore, the Lagoa region is rich in gastronomic options – from charming cafes and alternative bars to restaurants specializing in seafood and international cuisine. As a result, residents and visitors find a relaxed lifestyle, connected to nature and full of sensory experiences. Summer in Conceição Lagoon It's not just for visiting: it's for experiencing intensely.
Often, those who spend the season there feel the urge to stay. In any case, the energy of Lagoa is captivating. With a welcoming, relaxed, and vibrant atmosphere, the neighborhood transforms into a true haven for those who want to live well, relax, and at the same time have access to everything.
In conclusion,
Finally, the summer 2026 season represents a watershed moment for Florianópolis. Therefore, both tourists and local entrepreneurs need to be aware and prepared for the opportunities that lie ahead.
In other words, the city is establishing itself as a prominent international destination, opening doors for new investments, unforgettable experiences, and an increasingly direct connection with the world.
Therefore, the countdown has already begun – and everything indicates that this will be the most remarkable summer in the history of the Magic Island.
We are Luxury Home Floripa, a real estate agency specializing in the sale of luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate advisors to find the perfect property and guarantee your peaceful living in [location]. Florianópolis. Our team operates with the concept of a Boutique of Service, offering a highly personalized and bilingual experience.
We are executives who are knowledgeable not only about the characteristics of the properties, but also about the different lifestyles and particularities of each region of the Island of Florianópolis. For those arriving in the city and wishing to visualize what it would be like to live here, our curation goes beyond location and square footage.
We select properties that perfectly fit your current life stage, considering aspects such as your routine with children, suggestions for schools, sports, businesses, special activities, and the dynamics of each neighborhood — always with a sensitive eye to your needs and preferences. In other words, from the search to the negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we will find the ideal place for you to live and invest. We are located in Jurerê Internacional, at Professor Heinz Braunsperger Street, 88 – Store 3. Schedule your visit.
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