Marina Beira-Mar Norte: Florianópolis Experiences the Sea Again

The Marina Beira-Mar Norte will allow residents and visitors to reach the heart of Florianópolis by boat and, in just a few steps, reach Rua Bocaiúva, the Hercílio Luz Bridge, and some of the most valued addresses in the capital of Santa Catarina. After more than four decades of discussions, the project is beginning to transform a long-standing urban aspiration into a concrete intervention, capable of bringing the city closer to its maritime vocation once again.

With the new park, the Beira-Mar Norte waterfront will no longer function primarily as a thoroughfare and will take on the character of a destination. Walking, lingering, taking in the view, practicing sports and sailing will become part of the everyday experience of the area.

The development represents a new chapter for those who live, invest, work, or sail in Florianópolis. After all, the city's relationship with the sea shapes its landscape, mobility, tourism, economy, and the very local way of life. With the implementation of the Parque Urbano e Marina Beira-Mar Norte, this relationship will gain public spaces, nautical infrastructure, and new gathering places.

The development occupies a strategic position on Baía Norte, in one of the best-known areas of Ilha de Santa Catarina. In addition, the project brings together a park, marina, retail, gastronomy, sports, pedestrian circulation and infrastructure for boats. As a result, Beira-Mar Norte is likely to stop functioning primarily as a transit corridor and take on a broader role in the urban experience.

The project received its Environmental Installation License in February 2026, a stage that authorized the start of construction. Subsequently, in March 2026, the Municipality of Florianópolis held the official ceremony marking the beginning of the park and marina's implementation. The municipal administration described the intervention as the largest public park in the capital.

What is the Marina Beira-Mar Norte in Florianópolis?

The Marina Beira-Mar Norte is part of the Parque Urbano e Marina Beira-Mar, a complex designed to occupy an area near Praça de Portugal, along Avenida Jornalista Rubens de Arruda Ramos. The development advances toward Baía Norte and establishes a new zone of coexistence between the established city and the bay’s waterfront.

The project combines nautical infrastructure with public areas for leisure, contemplation, circulation, sports and events. In this sense, its purpose goes beyond the traditional function of housing boats. The marina will be one element of a broader urban ensemble, designed to welcome residents, tourists, sailors, industry professionals and visitors to the central region.

According to the Municipality, the area allocated to the complex begins near Praça de Portugal and extends toward Praça do Sesquicentenário. In addition, the project extends approximately 315 meters over the bay, in an area with average depths between 1.5 and 4 meters.

The composition includes wet slips for boats, public water-access structures, leisure spaces, kiosks, sports areas, event venues and integration with various forms of mobility. In this way, the initiative aims to create a waterfront that is busy throughout the day, with diverse uses and a constant presence of people.

How does private investment in the Marina Beira-Mar Norte work?

Why does the R$ 350 million project not require public funding?

The project will be implemented through a public concession with private investment estimated at R$ 350 million. The concessionaire assumes the costs of construction, implementation, maintenance and operation set out in the contract, while the public authority retains oversight and institutional monitoring responsibilities.

In this way, the model allows a large-scale project to be carried out without direct financial contribution from the municipal budget. In exchange for the investments and the maintenance of the structures, the concessionaire obtains the right to commercially explore areas and services defined in the concession process.

The exact term appears differently in public documents and news reports, with references to 30 and 35 years. For this reason, the expression “decades-long concession” presents the project with editorial precision while the definitive contractual term has not yet been verified directly in the official instrument.

The model also preserves areas for free public use. According to the published proposal, a substantial part of the complex will remain open for circulation, leisure, sports and contemplation. The private marina will coexist with public structures, including berths and access points linked to nautical activity and a future maritime transport operation.

Who will build and operate the Marina Beira-Mar Norte?

Construtora JL won the bidding process and took on responsibility for executing and operating the complex. Founded in 1977 by civil engineer João Luiz Félix, the company originated in Cascavel, Paraná, and has built a record of projects across several Brazilian cities.

Its portfolio spans airports, hospitals, highways, commercial buildings, and residential developments. The company was founded in Cascavel and also maintains a presence in Curitiba and Vitória, demonstrating diversified expertise in large-scale projects.

The group has direct experience in the nautical sector. In addition, the company built and operates Marina Bracuhy, in Angra dos Reis, Rio de Janeiro, providing a relevant technical reference for a development with similar characteristics.

This experience matters because marinas require specific expertise in coastal engineering, dredging, vessel traffic management, water protection, pier maintenance, environmental management and nautical services. Likewise, operations must balance private users, commercial facilities and shared public spaces.

The operation was designed to offer state-of-the-art equipment and specialized nautical services. Accordingly, the complex's scale may position it among the leading facilities of its kind in Brazil, especially given the combination of capacity, central location and range of services.

João Luiz Félix also associates the project with a personal connection to boating. According to the entrepreneur, the intention is to create international-standard infrastructure, connected to the urban center and integrated into the everyday life of Florianópolis.

Where will the Marina Beira-Mar Norte be located and why is the location strategic?

The Marina Beira-Mar Norte will be built on Baía Norte, alongside Avenida Beira-Mar Norte, near Praça de Portugal. The site is close to Ponte Hercílio Luz and faces one of the most recognized urban landscapes in the capital.

This location concentrates rare attributes. On one side, it offers relatively sheltered waters for nautical activities. On the other, it maintains immediate connection to the expanded city center, established neighborhoods, hotels, restaurants, retail, services, and high-end residential areas.

Rua Bocaiúva is just a few minutes from the future complex. Known for its sought-after residential buildings, shopping centers and high-quality services, the street forms one of the main urban axes of the region.

For those arriving by sea, the proposed experience combines boating with direct access to the city. Visitors will be able to dock, disembark and walk to different points in the downtown area. As a result, the marina is expected to favor sightseeing tours, dining, shopping, hospitality, events and specialized services.

The proximity to the Ponte Hercílio Luz also strengthens the project’s visual impact. The historic structure will be able to frame the view from the piers, the leisure areas and the grandstand facing the bay.

Why does Marina Beira-Mar Norte revive Florianópolis’ historical relationship with the sea?

For much of Florianópolis's history, the area now occupied by the avenue maintained direct contact with the water. The former Praia de Fora was home to fishermen, small boats, wharves, and activities tied to daily maritime life.

During that period, the sea was directly integrated into urban life. Residents worked, traveled, fished and conducted trade along the coast. As in other port cities, the waterfront functioned as a productive, social and cultural space.

With the growth of the capital, the city adopted new urbanization standards. Road mobility gained priority, while avenues and developments began to guide urban expansion.

What changed with the landfill of Beira-Mar Norte?

Between the 1960s and 1970s, the landfill that gave rise to Avenida Beira-Mar Norte profoundly transformed the landscape. The intervention created a new frontier for expansion, facilitated vehicle circulation and contributed to the real estate appreciation of the region.

However, the process widened the physical distance between the city and the water. The former beach disappeared, and the avenue became a barrier between the central neighborhoods and the bay. Although the waterfront promenade preserved the contemplation of the landscape, daily contact with the sea lost part of its intensity.

Today, the Parque Urbano e Marina Beira-Mar seeks to rebuild this closeness on a contemporary scale. The project includes walkways, public areas, nautical structures, spaces for lingering and activities capable of returning the water to a central role.

The Municipality presents the project as one of the most significant transformations of the region since the landfill that created Avenida Jornalista Rubens de Arruda Ramos. In this way, the new intervention establishes a direct dialogue with the urban history of Florianópolis.

What numbers reveal the scale of Marina Beira-Mar Norte?

The numbers help illustrate the scale of the complex. The Parque Urbano e Marina Beira-Mar will cover nearly 440,000 square meters in total, including land spaces, public areas and the water mirror. City Hall confirmed this dimension when it officially announced the start of construction in March 2026.

Comparisons with soccer fields vary across sources because they use different size references. For this reason, figures in square meters offer a more objective reading and avoid imprecise interpretations.

How will the public areas of Marina Beira-Mar Norte be distributed?

The public leisure area should reach about 140,000 square meters. At the same time, more than 100,000 square meters will have unrestricted public circulation, allowing people to walk, cycle, rest and enjoy the view.

The plan includes sand volleyball and basketball courts, an outdoor gym, playgrounds, pet spaces, a skate track or area, bike paths, event zones and contemplation areas. The proposal released by City Hall also foresees concerts, sports activities and integration among the park’s different sectors.

A grandstand facing the bay is expected to host audiences during nautical events. As a result, the structure is likely to bring regattas, performances and competitions closer to everyday urban life.

The reflecting pool, estimated at 200,000 square meters, will occupy the visual center of the experience. In other words, the water will act as the organizing element of the landscape, while pathways, piers, buildings, and gathering areas are distributed around it.

How many vessels will Marina Beira-Mar Norte accommodate?

The marina should offer approximately 600 mooring spaces for vessels, shared between public and private operations. The planned depth ranges from 1.5 to 4 meters, allowing it to accommodate everything from small boats to large yachts.

The project considers vessels close to 100 feet and, in specific situations, even larger models. However, the expectation presented by those responsible indicates that most of the demand will come from boats up to 70 feet.

This variety broadens the economic reach of the marina. Small boat owners, sightseeing companies, service providers, tourism vessels and large yachts will be able to use the infrastructure according to the operating rules of each sector.

Piers for visitors and a public boat ramp should facilitate access to the water. In other words, the structure also reserves space for a future waterborne transport operation, in line with municipal planning.

The public pier will be integrated into the park and will allow visitors to board and disembark in a central area of the city. Thus, the boating experience will come closer to urban daily life and will also serve people who arrive by sea without keeping a boat permanently docked at the marina.

How many jobs could Marina Beira-Mar Norte generate?

Projections indicate the creation of 2,500 to 3,000 direct and indirect jobs throughout construction and operation. Opportunities may arise in civil construction, engineering, maintenance, retail, gastronomy, tourism, security, cleaning, administration and nautical services.

Subsequently, the marina's operations may stimulate specialized services, such as naval mechanics, electrical work, painting, fiberglass repair, carpentry, fueling, vessel cleaning, crew training, and berth management.

According to a sector reference published by the Brazilian Nautical Association, each berthed vessel can support a chain of direct and indirect jobs. Although the actual number depends on the vessel profile and the level of services offered, this relationship helps explain the economic potential of a marina with hundreds of positions.

Consequently, the impact will not be confined to the interior of the complex. Hotels, restaurants, shops, logistics companies, real estate agencies, suppliers, and tourism businesses may also capture part of the demand generated by boating activity.

When did construction begin on the Marina Beira-Mar Norte?

The Preliminary Environmental License was obtained in 2025. This stage recognized the environmental feasibility of the proposal and established conditions that had to be met in the subsequent phases.

On February 5, 2026, the Santa Catarina Institute of Environment issued the Installation Environmental License. The LAI authorizes the execution of the work, provided that the concessionaire complies with the measures, controls, and environmental programs defined in the licensing process.

Then, on February 9, 2026, state and municipal authorities attended the ceremony for the delivery and signing of the licenses and the construction permit, held at the Beira-Mar Norte Pier. The event brought together Mayor Topázio Neto, Governor Jorginho Mello, the President of the Legislative Assembly, Júlio Garcia, and representatives of Construtora JL.

Subsequently, operational activity began with the preparation of the administrative structure and vehicle access to the area. On March 30, 2026, the City Hall held the symbolic ceremony that officially marked the start of construction on the Parque Público e Marina Beira-Mar.

When will the Marina Beira-Mar Norte be ready?

The announced schedule considers approximately four years of implementation. The first phase should last about two and a half years, focusing on the landfill, landscaping, and public facilities. After that, completing the marina should require approximately another year and a half.

As a result, the complete complex could be ready around 2030, provided the work follows the planned timeline and does not face significant changes. This timeline should be understood as a forecast, since coastal interventions depend on technical, environmental, climatic, and administrative factors.

During the February 2026 ceremony, Mayor Topázio Neto stated that he expected to complete the entire complex within four years. On the same occasion, he indicated the possibility of opening part of the park before full delivery, depending on the progress of the work.

Physical completion does not automatically authorize the operation of all structures. Therefore, once construction is finished, the development will still need to obtain an Environmental Operating License.

The Installation Environmental License permits construction. The Operating Environmental License authorizes operation after verification that environmental requirements have been met. Therefore, the marina will be effectively ready to receive vessels once the infrastructure is complete and the necessary operating authorizations are obtained.

How does the environmental licensing of the Marina Beira-Mar Norte protect the Baía Norte?

Environmental licensing assesses the possible effects of construction and establishes measures for prevention, control, monitoring, and compensation. In the case of a marina, this analysis covers aspects such as water quality, sediment movement, waste, wildlife, vessel traffic, and interference with coastal dynamics.

The issuance of the LAI by the Santa Catarina Institute of Environment corresponds to the second stage of the process. As announced at the February 2026 ceremony, the investment must follow the conditions set by the environmental agency during implementation.

The technical analysis considers distinct areas related to construction, the disposal of removed materials and monitoring programs. Therefore, oversight is essential, since the intervention covers a large area and involves both land and water structures.

The concessionaire has also committed to improving the environmental conditions of the area and safeguarding water quality. This objective should be monitored through technical indicators, reports, and inspections throughout implementation and operation.

What does the “Monaco spirit” of the Marina Beira-Mar Norte mean?

The expression “Monaco spirit” describes the ambition to combine a marina, urban life, gastronomy, leisure, tourism, and landscape in a single destination. João Luiz Félix uses this reference to explain that the complex will attract people with different interests, including residents who want to walk, dine, practice sports, or simply enjoy the view of the bay.

The comparison also appears in debates about the ocean economy. Specialists see the protected bays of Florianópolis as having strong potential for the development of nautical tourism, maritime services, and infrastructure oriented toward navigation.

However, the reference to Monaco works as a positioning concept rather than a literal equivalence. Florianópolis has its own scale, history, legislation, and urban dynamics. For this reason, the project should develop an identity connected to Santa Catarina's culture and to the landscape of the Ilha de Santa Catarina.

What experiences will the Marina Beira-Mar Norte offer?

The proposal includes restaurants, commercial areas, beach clubs, event spaces and social leisure areas. Future possibilities for cultural facilities such as a museum, an aquarium, a theater and a cinema are also envisioned. It also includes a shopping center integrated into the complex, as well as the future possibility of cultural facilities such as a museum, an aquarium, a theater and a cinema.

The park is expected to feature courts, a bike lane, an outdoor gym, playgrounds and contemplation areas. In addition, the diversity of uses aims to keep the space active throughout different times of day and seasons of the year.

The project also includes a competition rowing lane in front of the marina, designed for training, races and water events. As a result, Baía Norte will be able to host regular sporting activities and strengthen its presence on the national boating calendar.

For boaters, the main experience will be docking at a well-equipped marina in the heart of the city. The visitor will then be able to access restaurants, retail, hotels, and services without depending on long land commutes.

For residents, the project expands the offer of open spaces by the sea. As a result, the marina may become part of the routine of people who do not own a boat but want to walk, practice sports, attend events or enjoy the sunset.

How will Marina Beira-Mar Norte change mobility in Florianópolis?

Mobility is one of the most important dimensions of the project. The area already has a boardwalk, bike lanes, public transport routes and connections to the main roads. The new park is expected to integrate these structures and create internal routes for pedestrians and cyclists.

Between the city and the sea, a green corridor will organize tree-lined areas, walkways and spaces to linger. Together with the public boat ramp and pier, this structure will enhance community life along the water and create a more pleasant transition between the avenue and the bay.

Currently, Avenida Beira-Mar Norte carries heavy car traffic. With the park in place, the waterfront will gain new reasons to be explored on foot or by bicycle.

Municipal planning provides for integration with future transport modes, including waterborne transport and public land-based transit systems. The project's official page mentions public spaces designated for a future water transport structure, in addition to integration with the avenue's mobility corridor.

A regular ferry connection could link different points on the Island and the mainland. As a result, residents and visitors would gain an alternative for trips that currently depend mainly on the bridges and avenues.

This mode of transport could also boost tourism. A passenger staying in another part of the city would be able to reach Beira-Mar Norte by water, disembark at the park, and continue on foot to the city center.

Why does Marina Beira-Mar Norte strengthen the sea economy in Florianópolis?

The sea economy brings together activities related to navigation, tourism, fishing, shipbuilding, ports, marinas, technology, research, environmental services and the sustainable use of coastal resources.

Florianópolis has natural conditions that favor this sector. The city combines sheltered bays, renowned landscapes, a fishing tradition, established tourism, universities, technology companies and a demand for leisure experiences.

In this context, Marina Beira-Mar Norte could serve as a connection hub between different economic players. Shipyards, workshops, tourism companies, boating schools, restaurants, hotels, suppliers and startups will be able to serve a larger base of users.

Market expectations already extend to the national boating sector. According to João Luiz Félix, shipyards regularly seek information about the marina's completion, since they need to plan production and identify where their clients can keep their vessels. In this way, the project is already influencing business decisions before its delivery.

Boating events gain a central and highly visible venue. Regattas, trade fairs, exhibitions and business gatherings will be able to bring the sector closer to the public and expand Florianópolis's presence on the national calendar.

According to Juliano Richter Pires, the complex should represent a watershed moment for Florianópolis, driving tourism, services and the economy while bringing the sea back into people's everyday lives.

For the boating sector, the advancement of licenses also represents a shift in mindset. The sea economy is taking a broader place in urban planning, associated with job creation, tourism, innovation and productive inclusion.

The marina may also stimulate new professional services. Boat managers, sailors, technicians, engineers, environmental specialists and customer service teams will find opportunities linked to the operation of the complex.

Could Marina Beira-Mar Norte influence the real estate market?

Major urban interventions tend to change how their surroundings are perceived. Parks, cultural facilities, mobility systems and leisure areas can make a region more desirable, provided they receive proper maintenance and remain well integrated with neighboring districts.

On Beira-Mar Norte, the creation of a park of approximately 140 thousand square meters and a large-scale reflecting pool may enhance the views enjoyed by nearby properties. In addition, dining, leisure, events and marine infrastructure are likely to increase the convenience of the area.

Waterfront developments influence the real estate market in cities such as Barcelona and destinations across the Mediterranean. However, each market responds according to its supply, urban planning, economy and buyer profile.

In Florianópolis, appreciation will depend on construction progress, the quality of execution, the upkeep of public spaces, mobility, and the balance between commercial activity and residential comfort. For this reason, any investment analysis should consider the specific property, its location, the view, the construction standard, and the long-term horizon.

Even so, this transformation is likely to reinforce the image of Beira-Mar Norte as an address associated with quality of life and proximity to the sea. Properties located near Rua Bocaiúva, Praça de Portugal, and the access points to the future park may gain a new layer of urban appeal.

Even so, the transformation is likely to reinforce Beira-Mar Norte as an address associated with quality of life, mobility, and proximity to the sea. In this scenario, developments designed to integrate housing, culture, retail, and public space represent a new phase of urban occupation in the region.

Why are apartments and penthouses on Beira-Mar Norte gaining a new perspective?

The implementation of Marina Beira-Mar Norte is expected to increase the appeal of properties located along the new waterfront. Apartments and penthouses facing the bay will coexist with a public park, leisure areas, gastronomy, active mobility, and international-standard nautical infrastructure.

This transformation changes the experience of living in the region. The sea view will gain a new urban backdrop, formed by the reflecting pool, the piers, the vessels, and public spaces designed for community life.

In this sense, properties facing the future marina may attract buyers who value location, scenery, spaciousness, privacy and immediate access to the infrastructure of Beira-Mar Norte.

What sets apartments on Beira-Mar Norte apart?

The apartments on Beira-Mar Norte occupy one of Florianópolis's most established areas. The region offers services, retail, restaurants, schools, medical centers, leisure areas, and convenient access to the city center.

With the arrival of the park and the marina, this set of conveniences is expected to take on a new dimension. As a result, living on the avenue or in its nearby blocks will allow residents to combine urban routine, contact with the sea and access to a renewed public area.

Among the most sought-after attributes are generous floor plans, spacious suites, balconies overlooking the bay, few units per floor, private elevators and parking spaces suited to high-end properties.

Why are penthouses facing the marina so exclusive?

The penthouses on Beira-Mar Norte combine characteristics that are difficult to replicate elsewhere in the city. Their height, permanent views, generous proportions, and privacy place these properties among the most sought-after homes in Florianópolis.

Units with terraces, private pools, large social areas and panoramic bay views offer a residential experience close to that of a suspended house.

With the marina's implementation, the landscape will include boats, piers, nautical events, and new green areas. As a result, penthouses overlooking this setting may achieve an even more distinctive standing in the luxury market.

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What lies ahead for the Marina Beira-Mar Norte?

The phase that began in 2026 focuses on implementation work, site organization, area preparation, and the construction of the first structures. The project will then move on to landfill, landscaping, public facilities, and the marina components.

Over this period, the city should see gradual changes in the landscape. New outlines, access points, and structures will begin to reveal the scale of the park.

In addition, each stage may expand the debate on maritime transport, nautical tourism, bay preservation, and the development of the ocean economy. The Marina Beira-Mar Norte is expected to act as a catalyst for these discussions.

The start of construction already represents a concrete change. A proposal debated for decades now has licenses, building permits, a concessionaire, and an implementation schedule.

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Day Rocco

I am a specialist in luxury real estate, high-end properties, and real estate investments in Southern Brazil. Recognized for my premium and bilingual service, I accompany each client from the initial search to the delivery of the keys, connecting buyers and investors to the most exclusive developments on the island, from Jurerê Internacional to Campeche, passing through Cacupé, João Paulo, and Praia Brava. Founder of Luxury Home Floripa, I have accumulated over R$320 million in sales over five years of experience in the high-end real estate market. Here I share analyses of the luxury market in Florianópolis, high-end launches, appreciation trends, and everything a discerning buyer needs to know before making a significant asset decision. I also share insights and news about the lifestyle surrounding this universe: the nautical world, gastronomy, events, sports, and everything that connects Florianópolis to the world of high-end real estate.