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Soft living: the new luxury is truly living in Florianópolis
Soft living: the new luxury is truly living —this idea, which has been gaining traction in Brazil, proposes a break with the fast pace and constant pressure to be productive. Instead of unattainable goals and suffocating routines, the concept invites lightness, authenticity, and presence. But what does it really mean to live more gently in everyday life? And where is this possible?
First of all, it's important to understand that living lightly doesn't mean romanticizing a problem-free life. It's a conscious choice to prioritize what nourishes, soothes, and inspires. In other words, soft living is the art of simplifying—without losing depth.
What is soft living and why is it being called the “new luxury”?
Softliving is a philosophy of life that places authenticity, presence, and well-being at the center of decisions. Therefore, the movement has been associated with a modern form of luxury: not one based on ostentation, but rather on the freedom to live in a way that is consistent with one's values.
On the other hand, in a world that values constant performance, slowing down has become a revolutionary act. Therefore, the new luxury isn't hoarding, but choosing consciously, simplifying routines, and creating indoor and outdoor spaces that promote peace and meaning.
What are the pillars of the soft living lifestyle?
Above all, soft living relies on a number of fundamentals that shape both attitudes and environments. Among them, the following stand out:
- Quality time: less rush, more presence.
- Conscious choices: from what is consumed to the way we work.
- Authentic relationships: genuine connection instead of forced networking.
- Cozy spaces: homes and neighborhoods that promote well-being.
- Contact with nature: living in harmony with the natural environment.
Likewise, the practice of soft living manifests itself in small daily actions: having breakfast without a cell phone, saying no to commitments that don't make sense, exchanging the noise of the city for the sound of the sea.
Florianópolis is the ideal setting for a light life
In the first place, Florianópolis stands out as one of the Brazilian cities most compatible with the soft living style. This is because the capital of Santa Catarina combines lush nature, a high quality of life, and a welcoming atmosphere, ideal for those who want to live with more presence and less rush.
Furthermore, the city offers a rare combination of urban infrastructure with easy access to beaches, trails, lagoons, and viewpoints. This means you can work with technology and, in minutes, be walking barefoot on the sand.
Which neighborhoods in Florianópolis are perfect for soft living?
Regardless, choosing the neighborhood you live in directly impacts your lifestyle. Below, see the neighborhoods most aligned with this style. soft living in the capital of Santa Catarina:
1. Jurerê
Jurerê is nationally known for its balance between sophistication and nature. In other words, the neighborhood is synonymous with exclusivity without excess. With tree-lined streets, bike paths, easy beach access, and good infrastructure, it offers a pace of life that encourages well-being.
Furthermore, the family atmosphere, security and common spaces reinforce the feeling of tranquility. Jurerê allows you to live comfortably, but also simply — characteristics that define the new luxury.
2. Cacupé
Cacupé It's undoubtedly a haven for those seeking peace and contemplation. Nestled between the green mountains and the blue sea, the neighborhood maintains a calmer lifestyle, with charming landscapes and a village atmosphere.
Similarly, living in Cacupé It's waking up to the sound of birdsong, walking along the seashore, and watching the sunset in silence. This neighborhood is ideal for those seeking a more introspective lifestyle, away from the tourist hustle and bustle.
3. Conception Lagoon
A Conceição Lagoon It's the meeting point between the alternative and the natural. It's often associated with artists, creative professionals, and families who value a freer life integrated with nature.
Likewise, Lagoa offers intimate cafes, organic markets, nature trails, and a lifestyle that embraces diverse ways of being. Residents feel part of a vibrant community, where time seems to flow at a different pace.
4. Agronomic and North Seaside
If you're looking for a balance between nature and urban convenience, the Agronômica and Beira-Mar Norte region deserves a mention. The neighborhood offers a high quality of life with access to schools, hospitals, shopping centers, and green spaces.
At the same time, proximity to the sea and outdoor leisure spaces promotes well-being in everyday life. Walking along the seafront at dusk, watching the hustle and bustle, feeling the wind on your face—these are simple experiences that, in this context, gain value.
When was the last time you lived without rushing?
In our hyperconnected world, allowing ourselves to live lightly requires courage. Constantly pressured by goals, expectations, and comparisons, many people end up distancing themselves from themselves. Soft living emerges, then, as an invitation: stop, breathe, and just be.
Like other trends that value well-being—such as slow living, minimalism, and mindful living—soft living proposes an internal transformation that impacts all areas of life. From the home to the neighborhood, from relationships to work, everything can be adjusted to foster greater calm and presence.
What choices do you want to make to live more lightly?
Maybe it's waking up a little earlier to watch the sunrise. Maybe it's saying "no" to unnecessary meetings. Or perhaps it's choosing to live in a place where time doesn't seem to slip through our fingers.
This begs the question: what if the new luxury isn't found in grandiose achievements, but in the quiet details of everyday life? What if truly living is the greatest symbol of freedom we can achieve?
In conclusion,
Finally, soft living It's more than a trend — it's a conscious response to a world tired of rushing. Florianópolis, with its unique combination of nature, infrastructure and human rhythm, is the ideal setting for those who want to adopt this new lifestyle.
In other words, living lightly isn't about distancing yourself from reality, but rather creating a more kind reality for yourself. And choosing where to live makes all the difference in this journey.
We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.
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