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Luxury real estate market in 2025 boosts Florianópolis with record appreciation
O luxury real estate market in Florianópolis In 2025, the city of Santa Catarina is experiencing its most promising period, solidifying its position as one of the most attractive destinations for high-end investments in Brazil. Already, the rapid growth in sales and new developments is evident, a direct result of the ongoing search for sophisticated properties with prime locations and exclusive infrastructure.
At first, the scarcity of land The island's unique geography and growing demand for quality of life, combined with its noble properties, form the basis for the significant increase in the square meter market. In the first quarter of 2025, total sales volume in the city exceeded R$1.6 billion—almost double the same period the previous year. In other words, Florianópolis It has gone from being just a tourist refuge to a true premium investment hub.
Which neighborhoods dominate the luxury real estate market in Florianópolis?
First of all, it is essential to understand that the profile of the luxury property buyer in Florianópolis has changed. Today, high-income families, business owners, foreigners, and investors demand more than just location: they seek complete experiences. Neighborhoods with sea view, nearby marinas and easy access to shopping centers are becoming increasingly desirable.
Jurerê Internacional e Tradicional: the icon of high standards in the luxury real estate market in Florianópolis
In the first place, Jurerê remains the ultimate benchmark for luxury. Along with its traditional appeal, the neighborhood boasts beach clubs, million-dollar properties, impeccable urban planning, and proximity to marinas. Likewise, the safe, planned environment attracts not only residents but also investors interested in profitability and continued appreciation. The price per square meter now exceeds R$20,000, and it's not uncommon to find properties priced above R$8,000,000.
Cacupé: exclusivity and tranquility with sea views in the luxury real estate market
Similarly, Cacupé stands out for offering the most private and refined accommodations. With mansions facing the sea and land Generous, the neighborhood is sought after by those who value discretion and high standards. Furthermore, easy access to the SC-401 highway and the presence of marinas reinforce its appeal for profiles linked to the nautical lifestyle.
Campeche and Novo Campeche: sophistication with a sporty touch
On the other hand, the Campeche combines the natural charm of the beach with the dynamism of new vertical developments. The New Campeche, in particular, attracts surfers, executives, and young families with its gated communities and direct access to the sand. The price per square meter is already reaching R$15,000 in new developments aimed at the premium segment.
Lagoa da Conceição: luxury amidst lush nature
Likewise, the Conceição Lagoon remains at the top of the list among discerning buyers. Properties with lagoon views, contemporary architecture integrated into the environment, and proximity to renowned restaurants make the region a meeting point between exclusivity and leisure. As a result, units for sale range from R$1.5 million to R$10 million, depending on the location.
Santo Antônio de Lisboa: history and sophistication side by side
Even more charming, Saint Anthony of Lisbon It's one of the neighborhoods that best combines tradition and sophistication. Its colonial buildings, cobblestone streets, and landscape overlooking the North Bay create a charming environment for luxury properties with a strong cultural appeal. Properties often boast panoramic views and high-end finishes, reinforcing the region's heritage value.
João Paulo: residential and strategic
About that, John Paul gains ground among families who prioritize safety and comfort without sacrificing sea view. Your houses It is apartments in gated communities, they offer a peaceful lifestyle with easy access to the SC-401 highway. High-end properties cost over R$14,000 per square meter and attract people seeking a balance between work and quality of life.
Which neighborhoods offer luxury off the tourist circuit?
From the same perspective, neighborhoods that are less popular with tourists, but with high construction standards, also stand out.
Coqueiros, Itacorubi and Santa Monica
Strategically located, these neighborhoods offer urban convenience and high-quality properties. In other words, they're ideal areas in the luxury real estate market for those seeking comfortable living close to schools, hospitals, and business centers. Prices range from R$1.5 million to R$5 million, with spacious floor plans and superior finishes.
Canasvieiras, Cachoeira do Bom Jesus and Praia Brava
Likewise, the northern region of the island attracts buyers interested in properties focused on seasonal or second homes. Brava Beach already has projects that rival those of Jurerê, while Canasvieiras and Cachoeira do Bom Jesus receive condominiums with a high standard and a focus on family comfort.
Morro das Pedras, Rio Tavares and Ratones
Similarly, these neighborhoods represent the new luxury. Morro das Pedras stands out for its houses sustainable with sea view. Already Tavares River attracts a modern, nature-connected crowd, with contemporary properties and a sophisticated, alternative style. Ratones, in turn, is the ideal retreat for those seeking land spacious and in direct contact with nature.
What explains the appreciation of the Florianópolis real estate market?
First of all, the appreciation of luxury real estate market in Florianópolis is supported by solid factors. The scarcity of land, the presence of environmental preservation areas and the island's geographic limitations create a scenario of high demand and low supply — the perfect combination for rising prices.
Furthermore, the city boasts efficient urban infrastructure, a pleasant climate, safety, and natural beauty. As a result, buyers from Brazil and abroad see Florianópolis not only a good place to live, but an excellent asset for preserving wealth.
At the same time, the city's technology sector is contributing to increased local purchasing power. Digital, innovation, and startup companies have attracted highly qualified professionals seeking homes that match their standard of living.
What advantages do new developments offer in 2025?
Currently, luxury real estate developments in the city go beyond aesthetics. Developers are focusing on competitive advantages such as:
- Smart home automation
- Premium finish with sustainable materials
- Complete leisure areas with rooftop, spa, heated pools and gourmet spaces
- Integration with marinas and yacht clubs
- Biophilic architecture and energy efficiency solutions
Therefore, purchasing a luxury property in Florianópolis in 2025 it is also the acquisition of a new lifestyle — one that combines sophistication, nature and high asset value.
In conclusion,
Finally, the luxury real estate market in Florianópolis in 2025 presents solid foundations that support its accelerated growth. Neighborhoods like Jurerê Internacional, Cacupé, Campeche, Conceição Lagoon It is John Paul confirm their position as leaders in value, liquidity and desire among high-end buyers.
Thus, the capital of Santa Catarina establishes itself as one of the best destinations in Brazil for those who want to live well, protect their assets and ensure a return on investment.
I.e, Florianópolis It is no longer just a tourist paradise and has become the new epicenter of the national luxury real estate market.
We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.
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