Luxury real estate market in 2025 boosts Florianópolis with record appreciation
O luxury real estate market Florianópolis is experiencing its most promising period in 2025, solidifying the Santa Catarina capital as one of the most attractive destinations for high-end investments in Brazil. Already, the rapid growth in sales and new developments is evident, a direct result of the ongoing search for sophisticated properties with prime locations and exclusive infrastructure.
Initially, the scarcity of prime land, combined with the island's unique geography and the growing demand for quality of life, formed the basis for the significant increase in the price of real estate per square meter. In the first quarter of 2025, total sales volume in the city surpassed R$1.6 billion—almost double the same period the previous year. In other words, Florianópolis has gone from being merely a tourist haven to a true premium investment hub.
Which neighborhoods dominate the luxury real estate market in Florianópolis?
First of all, it's crucial to understand that the profile of luxury property buyers in Florianópolis has changed. Nowadays, high-income families, business owners, foreigners, and investors demand more than just location: they seek complete experiences. Neighborhoods with ocean views, nearby marinas, and easy access to shopping centers are becoming increasingly desirable.
Jurerê Internacional e Tradicional: the icon of high standards in the luxury real estate market in Florianópolis
First and foremost, Jurerê remains the ultimate luxury destination. Along with its traditional charm, the neighborhood boasts beach clubs, million-dollar properties, impeccable urban planning, and proximity to marinas. Likewise, the safe, planned environment attracts not only residents but also investors interested in profitability and continued appreciation. The price per square meter now exceeds R$20,000, and it's not uncommon to find properties priced above R$8,000,000.
Cacupé: exclusivity and tranquility with sea views in the luxury real estate market
Similarly, Cacupé stands out for offering the most secluded and refined surroundings. With oceanfront mansions and generous lots, the neighborhood is sought after by those who value discretion and high standards. Furthermore, easy access to the SC-401 highway and the presence of marinas reinforce its appeal for those with a nautical lifestyle.
Campeche and Novo Campeche: sophistication with a sporty touch
On the other hand, Campeche combines the natural charm of the beach with the dynamism of new vertical developments. Novo Campeche, in particular, attracts surfers, executives, and young families with its gated communities and direct access to the sand. The price per square meter is already reaching R$15,000 in new developments aimed at the premium segment.
Lagoa da Conceição: luxury amidst lush nature
Similarly, Lagoa da Conceição remains at the top of the list among discerning buyers. Properties with lagoon views, contemporary architecture integrated into the environment, and proximity to renowned restaurants make the region a meeting point between exclusivity and leisure. As a result, units for sale range from R$1,000,000 to R$1,000,000,000, depending on the location.
Santo Antônio de Lisboa: history and sophistication side by side
Even more charming, Santo Antônio de Lisboa is one of the neighborhoods that best combines tradition and sophistication. Its colonial buildings, cobblestone streets, and landscape overlooking the North Bay create a charming environment for luxury properties with a strong cultural appeal. Properties often boast panoramic views and high-end finishes, reinforcing the area's heritage value.
João Paulo: residential and strategic
Meanwhile, João Paulo is gaining popularity among families who prioritize security and comfort without sacrificing ocean views. Its houses and apartments in gated communities offer a peaceful lifestyle with easy access to the SC-401 highway. High-end properties exceed R$14,000 per square meter and attract profiles seeking a balance between work and quality of life.
Which neighborhoods offer luxury off the tourist circuit?
From the same perspective, neighborhoods that are less popular with tourists, but with high construction standards, also stand out.
Coqueiros, Itacorubi and Santa Monica
Strategically located, these neighborhoods offer urban convenience and high-quality properties. In other words, they're ideal areas in the luxury real estate market for those seeking comfortable living close to schools, hospitals, and business centers. Prices range from R$1.5 million to R$5 million, with spacious floor plans and superior finishes.
Canasvieiras, Cachoeira do Bom Jesus and Praia Brava
Similarly, the northern region of the island attracts buyers interested in properties focused on vacation rentals or second homes. Praia Brava already has developments that rival those in Jurerê, while Canasvieiras and Cachoeira do Bom Jesus are home to high-end condominiums focused on family comfort.
Morro das Pedras, Rio Tavares and Ratones
Similarly, these neighborhoods represent the new luxury. Morro das Pedras stands out for its sustainable homes with ocean views. Rio Tavares attracts a modern, nature-connected crowd, with contemporary properties and a sophisticated alternative style. Ratones, on the other hand, is the ideal retreat for those seeking spacious lots and direct contact with nature.
What explains the appreciation of the Florianópolis real estate market?
First of all, the appreciation of luxury real estate market in Florianópolis is supported by solid factors. The scarcity of land, the presence of environmental preservation areas, and the island's geographic limitations create a scenario of high demand and low supply—a perfect combination for rising prices.
Furthermore, the city boasts efficient urban infrastructure, a pleasant climate, safety, and natural beauty. As a result, buyers from Brazil and abroad see Florianópolis not only as a good place to live, but also as an excellent asset for preserving their assets.
At the same time, the city's technology sector is contributing to increased local purchasing power. Digital, innovation, and startup companies have attracted highly qualified professionals seeking homes that match their standard of living.
What advantages do new developments offer in 2025?
Currently, luxury real estate developments in the city go beyond aesthetics. Developers are focusing on competitive advantages such as:
- Smart home automation
- Premium finish with sustainable materials
- Complete leisure areas with rooftop, spa, heated pools and gourmet spaces
- Integration with marinas and yacht clubs
- Biophilic architecture and energy efficiency solutions
Therefore, purchasing a luxury property in Florianópolis in 2025 is also the acquisition of a new lifestyle — one that combines sophistication, nature, and high property value.
In conclusion,
Finally, the luxury real estate market Florianópolis's forecast for 2025 has solid fundamentals supporting its accelerated growth. Neighborhoods such as Jurerê Internacional, Cacupé, Campeche, Lagoa da Conceição, and João Paulo confirm their position as leaders in appreciation, liquidity, and desire among high-end buyers.
Thus, the capital of Santa Catarina establishes itself as one of the best destinations in Brazil for those who want to live well, protect their assets and ensure a return on investment.
In other words, Florianópolis is no longer just a tourist paradise and has become the new epicenter of the national luxury real estate market.
We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
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