Luxury Blog

The term "invisible luxury" describes a sophisticated and contemporary concept that moves away from ostentation and delves into sensory experiences, personalization, and authenticity. It isn't displayed in material symbols, but rather in sensations, conscious choices, and details that touch those who experience, observe, or feel it.

Florianópolis' cuisine delights residents and tourists alike with dishes based on fresh fish and seafood, transforming each meal into a true celebration of coastal flavors.

Florianópolis' GDP has stood out nationally, driven primarily by the technology sector, which now accounts for 25% of the local economy and achieved revenues of R$12 billion in 2016. This growth highlights the city's potential as one of Brazil's leading innovation hubs.

Nautical tourism has become an increasingly popular option for travelers seeking unique experiences along the Brazilian coast. In Santa Catarina, this trend is growing with the growing demand for marinas equipped to offer not only support for vessels, but also comfortable and safe accommodations. Marina Itajaí, for example, recorded its highest occupancy rate since 2022, consolidating its position as a complete destination for those looking to spend the night on the water.

The Four Seasons Yacht is arriving soon to redefine luxury ocean travel. With its maiden voyage scheduled for January 2026, the Four Seasons I will offer an unparalleled experience, combining sophistication, comfort, and world-class cuisine.

Above all, the Layback Pro has established itself as one of the most important surfing championships in Brazil. In 2024, the competition brought the iconic Joaquina Beach back to the World Surf League (WSL) calendar, rekindling the tradition of major events in the region.

From March 20 to 22, 2025, Florianópolis will host the second edition of the Floripa Surf Film Festival, one of the most promising events in the international surf film scene. Created by filmmakers Duda Saracura and Bruna Zanin, the festival aims to bring together the surfing community of Santa Catarina and filmmakers from around the world to celebrate wave culture through cinema.

First of all, the 11th Florianópolis Cultural Marathon arrives in 2025 with a vibrant and diverse program, transforming the city into a great stage for art, music, theater and free cultural experiences.

The Jurerê Night Run 2025 will once again be a unique experience, combining running and live music in the vibrant atmosphere of Jurerê Internacional, Florianópolis. The event will be held on March 15, 2025, and will feature 5 km and 10 km courses.

The new BTG Pactual Terminal has redefined the boarding experience for passengers seeking exclusivity, comfort, and sophistication. Located at Guarulhos International Airport, next to Terminal 3 (International), this private space provides a unique journey, eliminating lines, streamlining processes, and ensuring personalized, high-quality service.