Luxury Blog

Discover the new concept of luxury in Florianópolis with our high-end real estate blog, which features decoration, economy, spacious environments, modern design and a privileged location.

Luxo no Campo: Celebridades e Bilionários Escolhem a Vida no Interior

Luxury in the Countryside: Celebrities and Billionaires Choose Rural Life

December 10, 2025

Luxury in the countryside has become one of the most sophisticated expressions of a new global lifestyle – discreet, intentional, and deeply connected to nature. In contrast to the old codes of ostentatious luxury, this new paradigm prioritizes the essential: time, silence, space, and authenticity. What was once synonymous with wealth – exposure, excess, square footage at any cost… Today gives way to the elegance of discretion and the power of living very well in more intimate, integrated, and conscious environments.

READ MORE "
Alpes Catarina: A maior pista de esqui indoor das Américas

Catarina Alps: The largest indoor ski slope in the Americas.

December 8, 2025

Alpes Catarina is the name that now defines a new level of real estate and tourism development in the Americas. Located in Rancho Queimado, in the Serra Catarinense mountain range, the project is consolidated as an unprecedented proposal for integrating high-end housing, boutique and luxury hotels, family entertainment, and the largest winter sports complex in the Americas, with absolute prominence given to the continent's largest indoor ski slope.

READ MORE "
Novos quiosques à la Miami, em Jurerê Internacional

New Miami-style kiosks in Jurerê Internacional

December 5, 2025

Beach kiosks in Jurerê Internacional will take on new designs this summer, inspired by the concept of American beach kiosks, especially those in Miami. This is an excellent reference for transforming the visitor experience during the summer season. It's a pilot project that promises greater practicality, comfort, and sustainability, unifying services in standardized and environmentally responsible structures.

READ MORE "
D/Verse: Parceria Angeloni e Dimas Praia Brava em Floripa

D/Verse: Angeloni and Dimas Praia Brava partnership in Florianópolis

December 2, 2025

OD/Verse is the newest development in Praia Brava, emerging as a landmark of sophistication in the high-end real estate market in Florianópolis. It is the result of a partnership between two leading companies from Santa Catarina – Dimas Construções and the Angeloni Group. The project, to be implemented in the exclusive Brava neighborhood in the north of the island, combines contemporary architecture, complete infrastructure, and convenience, establishing itself as a unique second-home option by the sea.

READ MORE "
Milano: Revitalização histórica com luxo contemporâneo

Milan: Historic Revitalization with Contemporary Luxury

December 2, 2025

Milano is today among the most important construction companies in Florianópolis. Its trajectory is marked by history, vision, sophistication, and respect for the city's history. Over the last few years, the company has consolidated a unique position in the regional real estate market, skillfully navigating between the restoration and modernization of historical heritage with excellence and the creation of iconic and desirable developments.

READ MORE "
Penitenciária sai e abre espaço público para uma Floripa ainda mais cosmopolita

Prison leaves, opening public space for an even more cosmopolitan Florianópolis.

November 27, 2025

The Florianópolis penitentiary, inaugurated on September 21, 1930, is a landmark in the history of the state of Santa Catarina. It represents part of the trajectory of public security and the evolution of the Santa Catarina prison system over almost a century. However, it is now part of the past. The public land will be vacated by the end of 2026 and will give way to the construction of a complex focused on care and collective living—a symbol of an even more cosmopolitan Florianópolis, connected to the contemporary needs of culture, leisure, and urban life.

READ MORE "
Podcast sobre imóveis de luxo: Revelando a transformação no mercado de Florianópolis

Podcast about luxury real estate: Unveiling the transformation in the Florianópolis market.

November 19, 2025

Podcasts today are powerful lenses for reflecting on the transformations in our lives, whether cultural and behavioral, but also in demanding markets, such as the luxury real estate market. In a special episode of the program "Successful Marketing," broadcast by Jovem Pan News Floripa, Daianny Rocco, executive director and owner of Luxury Home Floripa, brought up a profound conversation about architecture, behavior, and the true meaning of living well.

READ MORE "
Praia do Preá entre as 100 melhores praias do mundo

Preá Beach is among the 100 best beaches in the world.

November 11, 2025

Preá Beach is a true haven on the coast of Ceará – and, moreover, it has been internationally recognized as one of the 100 best beaches in the world by the Corona Beach 100 ranking. Located in the municipality of Cruz, next to the popular Jericoacoara, it stands out for offering an authentic experience, connected to nature, with high-standard services.

READ MORE "