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Ironman 70.3 Floripa 2026: Jurerê hosts the competition this Sunday.
The Ironman 70.3 Floripa 2026 takes place this Sunday, October 18th, and brings a historic change to triathlon in Santa Catarina. After six editions at Praia dos Ingleses, the competition debuts in Jurerê Internacional, the same setting that hosted the full-distance Ironman Brazil in May. The elite women's race starts at 5:45 am, and the athletes will face 113 kilometers of swimming, cycling, and running.
Just over a month ago, we talked about how training was beginning, following the preparations for October's event. At that time, the focus was on training, discipline and the anticipation of those preparing for the race.
Now, the time has come!
This time with a half-distance competition, athletes from different regions of Brazil and abroad, a professional women's race and slots for the 2027 World Championship.
Why is the Ironman 70.3 Floripa 2026 a historic edition?
The main news is in the location.
For six editions, Praia dos Ingleses hosted the Ironman 70.3 Florianópolis. In 2026, the race moves to Jurerê Internacional, bringing together for the first time, in the same year and the same neighborhood, the two major distances of the Ironman circuit held in the state capital.
In May, Jurerê hosted the Ironman Brasil, covering 226 kilometers. Now, in October, the neighborhood is preparing for this 113-kilometer challenge.
The change brings the Ironman 70.3 closer to a place that already holds a special place in the history of Brazilian triathlon. After all, Jurerê has for decades welcomed athletes arriving in Florianópolis to compete in one of the most traditional races in the discipline in the country.
The organization itself presents the move as a new chapter for the competition, thus highlighting the opportunity to host the 70.3 in the setting made famous by the Ironman Brasil.
It is also an important change for those who live in the neighborhood. In less than five months, Jurerê will host two international competitions that mobilize athletes, teams, families and spectators.
What is the difference between the Ironman 70.3 and the full Ironman?
The number 70.3 corresponds to the total distance of the race in miles. That is why the competition is known as Half Ironman, or half-distance Ironman.
Ironman 70.3: 113 km
- 1.9 km swim
- 90 km cycling
- 21.1 km run
Full Ironman: 226 km
- 3.8 km swim
- 180km cycling
- 42.2 km run
Although it represents half the distance of the traditional Ironman, the 70.3 remains a high-level endurance race.
There are three consecutive disciplines, with no rest breaks between them.
For some triathletes, completing this distance is the main sporting goal of the year. For others, it represents a stage in preparing for a future full Ironman.
This progression has already appeared in a history next one. In May, we had the honor of hosting Fernanda Keller during the Ironman Brasil, when she competed alongside Daniel Caeira, a student of the institute that bears her name.
Daniel had previously completed the Ironman 70.3 Rio de Janeiro. Later, he advanced to the 226 kilometers in Florianópolis.
Now, the 70.3 returns to Jurerê as the stage for more stories that begin long before the starting line.
Who is competing in the Ironman 70.3 Florianópolis this Sunday?
The October edition brings together representatives from 14 countries and 25 Brazilian states, including the Federal District, according to information released by the organization.
The professional race will have a particular feature: the elite competition will be for women.
In addition to the US$15,000 prize purse for the professionals, the event will award slots for the 2027 Ironman 70.3 World Championship, scheduled for Chattanooga, Tennessee, United States.
There will be 50 slots for the amateur categories, divided equally between men and women, plus one slot for the professional women's category.
Thus, the race brings together different goals on the same course. While the professionals compete for positions and international ranking, amateur athletes pursue personal results and the chance to take part in the World Championship.
Sunday will therefore have a competitive dimension that goes beyond the finish in Jurerê.
Ironman 70.3 Floripa 2026 Schedule
The program began on Thursday, October 15, with the opening of the Ironman Village at Clube 12 de Agosto.
On Saturday, October 17, activity intensifies with events for athletes and families. Additionally, on Sunday, the Praia de Jurerê hosts the starts in the early morning hours.
Saturday, October 17
- 8am: IRONKIDS, at Clube 12 de Agosto.
- 8:30am to 7pm: IRONMAN Village.
- 10am: Mandatory technical meeting for professional athletes.
- 1:30pm to 6:30pm: Bike drop-off at the transition area, according to bib number.
Sunday, October 18
- 4am to 5:30am: Athlete access to the transition area.
- 5:45am: Women's elite start, at Praia de Jurerê.
- 5:55am to 6:15am: Amateur start, in rolling start format.
- 10:30am: Awards ceremony for the top three women in the elite category.
- 7pm: Awards ceremony and distribution of slots for the 2027 World Championship.
Clube 12 de Agosto hosts the transition area, the finish line and an important part of the schedule. For those planning to follow the race, it is worth checking the official website of the organization, especially regarding access, routes and possible traffic changes.
What will the Ironman 70.3 course in Jurerê be like?
The first start takes place at 5:45 a.m., when the professional athletes enter the sea for the 1.9 km swim.
It is one of the most recognizable images of triathlon: competitors gathered on the beach before dawn, equipment ready, and the focus of those who know exactly what lies ahead.
Next comes the cycling leg. The course covers 90 kilometers, a stage in which strategy must account for the effort already spent in the water and the half marathon still to come.
Finally, the athletes face the 21.1 km run to the finish line at Clube 12 de Agosto.
The event requires complex operations in traffic management, security, and support. For this reason, residents and visitors should follow the organizers' announcements regarding circulation and access areas during the event.
For spectators, the finish line often concentrates some of the most memorable moments. After hours of effort, each athlete crosses the final line with a story of their own.
Ironkids: Saturday also belongs to the children
Ahead of Sunday's 113 kilometers, Jurerê hosts a competition with a different spirit.
IRONKIDS Brasil takes place on Saturday, October 17, at 8:00 a.m., at Clube 12 de Agosto. The activity is designed for children aged 2 to 12 and is part of the weekend program.
The presence of children adds a special dimension to the event. While the adults prepare for one of the most demanding races in triathlon, the little ones take part in their own sporting experience.
For families, it is also an opportunity to experience the Ironman atmosphere up close.
In a neighborhood where physical activity is part of the daily routine of many residents, this participation helps bring different generations closer to the sport.
Why has Jurerê Internacional become such a strong address for the Ironman?
There is a connection between the profile of Jurerê Internacional and the world of triathlon that goes beyond the days of competition.
The neighborhood offers sports facilities, services, residential infrastructure, and a community that values physical activity. Swim Floripa, at Jurerê Sports Center, for example, offers facilities for swimming training and welcomes practitioners connected to triathlon.
In addition, the Ironman Brasil is already part of the region's sporting memory.
In May of this year, this history took on a special meaning for us at Luxury Home Floripa, when we welcomed Fernanda Keller to Jurerê Internacional.
The athlete's trajectory, one of the greatest references in Brazilian triathlon, showed how the relationship with the Ironman can span decades and different generations.
Now, with the arrival of the 70.3, the neighborhood will host both distances of the circuit in the same year.
For those who live in Jurerê, sport also appears in the simplest moments of daily life: going out for a morning run, cycling, swimming training, or meeting friends who share the same interests.
It is this everyday life that helps explain why the neighborhood attracts people who wish to build an active life, with comfort and good opportunities for community living.
Living in Jurerê Internacional: when sport is part of the choice
A trip to compete can also be the first contact with a city where someone would like to live.
During the Ironman, athletes and companions get to know Jurerê from a particular perspective. They visit local establishments, walk the streets, observe the infrastructure, and experience the rhythm of the neighborhood.
For those who value sport, this experience can spark an interest that lasts long after the competition.
Choosing a high-end property involves privacy, architecture, location, and comfort. However, it also depends on the life that will be built at that address.
In Jurerê Internacional, the ability to balance professional commitments, physical activity, and family life is part of this context.
This is a characteristic we know well at Luxury Home Floripa. Our work in the regional real estate market allows us to support people who arrive in the city at different stages of life and seek a residence that matches their priorities.
For some families, sport holds a central place in this decision. For others, what matters most is finding a community with infrastructure, services, and a calmer routine.
In both cases, getting to know the neighborhood in person often reveals aspects that no property photograph can fully convey.
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Ironman 70.3 Floripa 2026: the moment to cross the finish line
In September, when we published the first article about the Ironman 70.3 Florianópolis, there were still weeks of training ahead.
Now, preparation reaches its decisive moment.
On Sunday, before six in the morning, Praia de Jurerê will welcome athletes who have spent months organizing their lives around a goal. Some will compete for World Championship spots. Others will try to improve their times. There will also be those for whom simply completing the 113 kilometers will be an unforgettable achievement.
Meanwhile, Florianópolis will live another chapter of its history with triathlon.
In May, Jurerê hosted the Ironman Brasil and the return of Fernanda Keller. In October, it hosts the Ironman 70.3 for the first time, after six editions held in Ingleses.
Two distances, two competitions, and one same address that continues to be part of important stories in Brazilian sport.
For us at Luxury Home Floripa, there is a particular pride in following these moments so closely. After all, we work every day in Jurerê Internacional and know the value of living in a place where major events are also part of the neighborhood's life.
On Sunday, the spotlight belongs to the athletes. And we are ready to welcome them.
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We are Luxury Home Floripa, a real estate agency specializing in the sale of luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate advisors to find the perfect property and guarantee your peaceful living in [location]. Florianópolis. Our team operates with the concept of a Boutique of Service, offering a highly personalized and bilingual experience.
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We select properties that perfectly fit your current life stage, considering aspects such as your routine with children, suggestions for schools, sports, businesses, special activities, and the dynamics of each neighborhood — always with a sensitive eye to your needs and preferences. In other words, from the search to the negotiation, we are by your side every step of the way.
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I am a specialist in luxury real estate, high-end properties, and real estate investments in Southern Brazil. Recognized for my premium and bilingual service, I accompany each client from the initial search to the delivery of the keys, connecting buyers and investors to the most exclusive developments on the island, from Jurerê Internacional to Campeche, passing through Cacupé, João Paulo, and Praia Brava. Founder of Luxury Home Floripa, I have accumulated over R$320 million in sales over five years of experience in the high-end real estate market. Here I share analyses of the luxury market in Florianópolis, high-end launches, appreciation trends, and everything a discerning buyer needs to know before making a significant asset decision. I also share insights and news about the lifestyle surrounding this universe: the nautical world, gastronomy, events, sports, and everything that connects Florianópolis to the world of high-end real estate.
