Milan: Historic Revitalization with Contemporary Luxury
Milano is today among the most important construction companies in Florianópolis. Its trajectory is marked by history, vision, sophistication, and respect for the city's history. Over the last few years, the company has consolidated a unique position in the regional real estate market, skillfully navigating between the restoration and modernization of historical heritage with excellence and the creation of iconic and desirable developments.
How did Milano's story begin in Florianópolis?
First and foremost, it's important to highlight that Milano's history is marked by a sensitive approach to what Florianópolis values most: its architectural and cultural heritage, its natural landscape, and its urban potential. It began its work with high-end projects, but it was with the revitalization of the emblematic... Hercílio Luz House which has earned special recognition.
Furthermore, by undertaking the revitalization of Casa Hercílio Luz, Milano demonstrated a commitment to the city's memory, respecting its origins and returning to the public a beautiful space with unparalleled symbolic value. Therefore, the project was acclaimed as a gesture of historical respect and appreciation for local identity—a bold step that solidified its reputation in the market.
How Milano rescued the history of Casa Hercílio Luz, after almost 20 years of abandonment.
First of all, it's impossible to talk about the performance of Milan without highlighting the impeccable work done in Revitalization of the last residence of Governor Hercílio Luz.. A 19th-century mansion listed as a Historical Heritage site by the FCC (Santa Catarina Cultural Foundation). After nearly two decades of abandonment and deterioration, the construction company saw an opportunity to rescue a symbol of Santa Catarina's history—and did so with excellence.
The old building, located on Mauro Ramos Avenue, had been overtaken by time, with structural damage, illegal occupation, and termite infestation. Even so, Milano took on the responsibility of the complete restoration of the property, carried out with sensitivity and respect for the original elements. The project was designed by the architect... Lílian Mendonça and executed by the engineer Angelo Buratto, with approval from public bodies and direct supervision from the FCC.
A chance to preserve the city's history.
Furthermore, the architect Eduarda Tonietto, creative and product director at Milano, shared that the connection with the house arose emotionally. Her father, the company's founder, always had a passion for historic properties and saw in the abandoned mansion a chance to preserve something grand for the city. This choice shows the essence of the construction company: uniting business vision with cultural and emotional responsibility.
With the restoration, the Cidade Milano project was born, bringing together in its ecosystem, in addition to the Hercílio Luz House, the Pátio Milano, the city's first food hall, the Jardim Milano, with 200 apartments and studios, and the Estação Milano, with more than 80 commercial spaces. Soon, it will also be integrated by a new office tower, expanding the use of the site in a balanced way between the past and the future.
A restoration so remarkable that it became an exhibition.
Due to its historical significance and the exceptional quality of the work performed, the restoration of Hercílio Luz House gained special prominence with the exhibition “Hercílio Luz Mansion: marks of time”, open to the public until March 30, 2025 at Milan Courtyard. The exhibition featured eighteen photographic images revealing the before and after of the revitalization, as well as displaying the original portrait of Governor Hercílio Luz, dated 1928 and signed by the artist Eduardo Dias.
Furthermore, the exhibition served as a true celebration of Florianópolis' 352nd anniversary, offering visitors the chance to learn about the details and historical elements recovered during the restoration—such as the rare fresco found in the basement and the original 19th-century hydraulic tile mosaic. In other words, the exhibition not only documented the recovery of a city icon but also reinforced the role of... Milan as a cultural agent and promoter of the history of Santa Catarina.
What does Cidade Milano represent for the Florianópolis real estate market?
Later, he launched Cidade Milano, a multi-use complex located in the center of Florianópolis, at the top of Avenida Mauro Ramos. This development combines residences, offices, and leisure areas, with highlights including a panoramic restaurant and a helipad.
A true game-changer in the urban landscape of Florianópolis. Located in one of the city's most strategic areas, the development has added value not only to its surroundings, but also to the perception of quality, design, and innovation in the regional residential and commercial sector.
Therefore, the Milan City It became a new urban hub. And with the creation of Milan Courtyard, A multifunctional and vibrant space that brought together modernity, commerce, services, and an active urban life.
Interestingly, the Milan opted to launch the Milan Courtyard In an atypical way: he built the entire project and He only put it up for sale after the work was completed.. This strategy demonstrated security, financial stability, and complete confidence in the project's value proposition. As a result, it generated significant market buzz and was quickly embraced by an increasingly demanding public.
And now, a new stage.
Milano marks a new phase.
Now, in a new phase of its career, it presents the Milan, a project focused on the concept of quiet luxury — quiet, sophisticated, and subtle luxury. Designed to be exclusive, the UM Milano features only 20 residential units in an iconic tower with an organic design, offering panoramic views of Beira-Mar Norte.
What makes this project special, at first glance, is the combination of excellent architecture, original landscaping, and an absolute focus on well-being. The architectural signature is by... Guilherme Torres, one of the biggest names in contemporary Brazilian design. The landscaping, meanwhile, bears the hallmark of Alex Hanazaki, national benchmark in the segment.
The creative and product director of Milano, Eduarda Tonietto, founder of Fuso Hotel, recognized for her innovative vision and impeccable curation of trends. Together, they created a residential experience inspired by fine-dining hotels and urban retreats.
The project includes:
- Wellness center with sauna, meditation area, and heated pool;
- Rooftop with fireplace, swimming pool and gourmet area;
- Gym equipped with Technogym technology;
- Kids' area and common areas integrated with nature;
- Organic design, premium materials, and a 180º view;
- Parking spaces designed for sports cars;
- Automation systems, thermal and acoustic comfort, and infrastructure for electric vehicles.
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All of this, with international certifications for sustainability and well-being, such as LEED It is Fitwel, which reinforce the commitment to quality of life and environmental performance.
How does the location of UM Milano enhance health, well-being, and outdoor living?
First, the location of Milan This is one of the biggest advantages of the development. Located on Beira-Mar Norte, next to... Itacorubi Mangrove Municipal Natural Park and just a few steps from Integrated Culture Center (CIC), The project was designed to offer a fulfilling life experience — where nature, art, mobility, and quality of life come together.
Furthermore, Beira-Mar Norte is one of Florianópolis' most emblematic addresses when it comes to sports and a healthy lifestyle. The avenue is a daily stage for walks, runs, bike rides, functional training, walks with pets, and also brings together cycling groups and running clubs. In other words, it's a true open-air gym, available every day, at any time.
Consequently, living in Milan It means being immersed in an environment that inspires well-being and promotes physical and mental health. The ocean view, the fresh air of the native forest nearby, the wide sidewalk for active mobility, and the proximity to cultural spaces form a rare combination—uniting urban sophistication and connection with the surroundings.
As a result, the development not only offers a high standard of construction, but also delivers a lifestyle that values balance, comfort, and the freedom to live with quality. After all, it's not just about living well—it's about living better.
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How does Milano capture the spirit of Florianópolis?
Above all, the Milan It accurately expresses the true spirit of Florianópolis: a city that values its history but projects its future with boldness, sophistication, and a focus on well-being. Its projects don't just occupy spaces—they respect life, the city's pace, its relaxed rhythm, its cultural roots, and the pulsating desire for a high standard of living.
By investing in original architecture, contemporary design, and integration with nature, Milano accompanies and reflects the urban transformation of the capital of Santa Catarina. Florianópolis is already internationally recognized as one of the most desirable places in the world to live — with its beaches, fauna, flora, vibrant culture, technological and creative economy, excellent gastronomy, and a contagious energy focused on health and vitality.
Just like the city, Milano's developments celebrate this unique lifestyle: healthy, aesthetic, natural and, above all, conscious. It's as if the construction company captured the soul of Florianópolis and transformed it into architecture — offering not just properties, but a space to practice the best way of living.
In other words, Milano doesn't just build in Florianópolis. It builds to Florianópolis — and with Florianópolis.
Concluding
Finally, the path that Milan The brand's work in Florianópolis reveals much more than technical expertise: it reveals urban sensitivity and strategic vision. Whether restoring an icon of Santa Catarina's history or launching timeless luxury developments, the brand proves that it is possible to combine historical value, sophistication, and a commitment to the city's future.
In other words, by transforming each new project into a milestone — such as the Fuso Concept hotel, the Milan City, O Milan Courtyard And now, the exclusive. Milan — the construction company contributes directly to making Florianópolis more elegant, better thought out, and more connected to the best that the world has to offer.
Therefore, by choosing to live in or invest in a project designed by Milano, you can be sure you are being part of a new era of architecture and urban planning in the capital of Santa Catarina — where beauty, function, and meaning coexist in perfect harmony.
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We are Luxury Home Floripa, a real estate agency specializing in the sale of luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate advisors to find the perfect property and guarantee your peaceful living in [location]. Florianópolis. Our team operates with the concept of a Boutique of Service, offering a highly personalized and bilingual experience.
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