Discover the new concept of luxury in Florianópolis with our high-end real estate blog, which features decoration, economy, spacious environments, modern design and a privileged location.
Discover how quiet luxury is redefining the concept of luxury around the world and why Florianópolis has become the new symbol of quiet sophistication in Latin America.
First, the licensing of the Beira-Mar Norte marina was officially released to follow the regular procedures of the Santa Catarina Environmental Institute (IMA), marking a significant step forward for urban planning and tourism in Florianópolis. The court decision, released this Friday (13), approved an agreement between the Florianópolis City Hall, the Federal Public Ministry (MPF) and civil entities, ending months of standstill and uncertainty.
The Florianópolis real estate market is booming. And above all, the historic record-breaking traffic at Hercílio Luz International Airport during the 2024/2025 season is one of the main drivers of this appreciation.
Jurerê Internacional was named the best urban beach in the Ibero-American ranking. Florianópolis also secured two other notable positions, with Lagoinha do Leste in 7th place and Moçambique in 10th. The capital of Santa Catarina once again cemented its position as a benchmark for infrastructure, environmental quality, conservation, and abundant natural beauty.
Gabriel Benetton is a world champion kite surfer who has gained notoriety for his daring maneuvers and incredible dedication, but also for choosing Riozinho in Florianópolis as his training ground. This island spot is considered a true paradise for kitesurfers. Constant winds, perfect waves, and a unique vibe.
Roland Garros 2025 concluded with a rare combination of drama, refined technique, and pure emotion. The second Grand Slam of the season confirmed Carlos Alcaraz's dominance on the men's circuit and revealed the competitive maturity of Coco Gauff, who won her first title in Paris with a historic comeback.
Quiet luxury is a macro trend of recent years, but more importantly, it's a new way of living. Marked by refined discretion, appreciation for the essential, and choices that prioritize well-being without ostentation. In Jurerê Internacional, this philosophy of life is consolidating itself as the foundation of an unprecedented urban transformation.
Jurerê Internacional, one of the most sophisticated and well-structured neighborhoods in Florianópolis, will host the highly anticipated edition of the Itaú BBA IRONMAN Brazil 2025.
Melnick, recognized for its prominent presence in the south of the country, is expanding its presence in the national market with a new, sophisticated launch in Florianópolis. In collaboration with Dimas Construções, a highly reputable Santa Catarina-based company, the Rio Grande do Sul-based developer plans to build a high-end development in the Jurerê neighborhood, one of the most sought-after addresses on the Brazilian coast.
The Rolex Monte-Carlo Masters 2025 crowned Carlos Alcaraz as champion after a flawless and electrifying campaign, cementing his rise as one of the biggest names in the new generation of world tennis. The tournament, played at the iconic Monte-Carlo Country Club since 1897, is one of the oldest and most respected on the professional circuit.
