Luxury Blog

Podcasts today are powerful lenses for reflecting on the transformations in our lives, whether cultural and behavioral, but also in demanding markets, such as the luxury real estate market. In a special episode of the program "Successful Marketing," broadcast by Jovem Pan News Floripa, Daianny Rocco, executive director and owner of Luxury Home Floripa, brought up a profound conversation about architecture, behavior, and the true meaning of living well.

The freedom to choose the best place to live has become a global macro trend that has intensified significantly after the pandemic. Initially, what seemed like an individual quest for quality of life has become a global movement, led by people with greater geographic flexibility, a good financial situation, and grown children. These families are prioritizing places where they can live with well-being, tranquility, and contact with nature.

Mendoza is a jewel of Argentina, nestled at the foot of the imposing Andes Mountains, captivating travelers from around the world with its award-winning Malbec wines, scenic landscapes, and unique vineyard experiences. Furthermore, this destination combines rustic charm with sophistication, offering luxury hotels, refined cuisine, and outdoor activities ranging from bike rides through vineyards to tastings in centuries-old wineries.

First and foremost, Rua Bocaiúva is about to undergo a transformation that promises to restore its urban prominence. Located in the heart of Florianópolis, this street stands out for its commercial potential, architectural charm, and importance for urban mobility. Now, with the new revitalization project underway, the city is preparing to enter a new phase—more human, greener, and much more connected.