Discover the new concept of luxury in Florianópolis with our high-end real estate blog, which features decoration, economy, spacious environments, modern design and a privileged location.
Preá Beach is a true haven on the coast of Ceará – and, moreover, it has been internationally recognized as one of the 100 best beaches in the world by the Corona Beach 100 ranking. Located in the municipality of Cruz, next to the popular Jericoacoara, it stands out for offering an authentic experience, connected to nature, with high-standard services.
The Portuguese group Vila Galé has officially announced an investment of R$180 million to build a new urban hotel in Florianópolis. The development will be built in Sapiens Parque, in the north of the island, and will have 270 rooms. This reinforces the chain's expansion in Brazil and introduces an innovative concept that combines tourism, sustainability, and technology.
The 2026 summer season is projected to receive 2.1 million people between December and March – and Florianópolis is already preparing to experience the busiest summer in its history. The city officially launched "Operation Summer" on the panoramic terrace of Floripa Airport, in a joint action with the city hall, reinforcing the strategic importance of the destination for national and international tourism.
The 20 best hotels in Brazil in 2025, chosen by the MICHELIN Guide, are a unique selection based on technical criteria applied by experienced inspectors. The first edition of the MICHELIN Key seal here in Brazil recognized the most consistent and unique aspects of the national hotel industry. It thus revealed establishments that embody excellence not only in their structure, but primarily in their coherence between service, identity, and atmosphere.
The freedom to choose the best place to live has become a global macro trend that has intensified significantly after the pandemic. Initially, what seemed like an individual quest for quality of life has become a global movement, led by people with greater geographic flexibility, a good financial situation, and grown children. These families are prioritizing places where they can live with well-being, tranquility, and contact with nature.
The WTA tennis tournament in Florianópolis will be held from October 19th to 26th, 2025, and promises to shake up the international women's tennis calendar. This year's edition of the traditional ENGIE Open, held in the charming capital of Santa Catarina, will feature a special program and major attractions, including the appearance of the young Brazilian tennis sensation, Nauhany Silva, better known as Naná. At just 15 years old, she made history by winning a round at the WTA tournament in São Paulo and now arrives with high expectations for the competition in Santa Catarina.
Mendoza is a jewel of Argentina, nestled at the foot of the imposing Andes Mountains, captivating travelers from around the world with its award-winning Malbec wines, scenic landscapes, and unique vineyard experiences. Furthermore, this destination combines rustic charm with sophistication, offering luxury hotels, refined cuisine, and outdoor activities ranging from bike rides through vineyards to tastings in centuries-old wineries.
First and foremost, Rua Bocaiúva is about to undergo a transformation that promises to restore its urban prominence. Located in the heart of Florianópolis, this street stands out for its commercial potential, architectural charm, and importance for urban mobility. Now, with the new revitalization project underway, the city is preparing to enter a new phase—more human, greener, and much more connected.
The luxury real estate market in Florianópolis is experiencing its most promising period in 2025, solidifying the capital of Santa Catarina as one of the most attractive destinations for high-end investments in Brazil. Already, the rapid growth in sales and new developments is evident, a direct result of the ongoing search for sophisticated properties with prime locations and exclusive infrastructure.
The Michelin Guide 2025 reinforces the importance of Brazilian gastronomy on the international stage, especially in the cities of São Paulo and Rio de Janeiro, by recognizing new restaurants with one star. Even so, the country remains outside the select group of nations with establishments awarded three stars, the prestigious French publication's highest recognition.
