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Freedom to choose the best place to live
The freedom to choose the best place to live has become a global macro trend that has intensified significantly after the pandemic. Initially, what seemed like an individual quest for quality of life has transformed into a global movement.
Leading the way are people with greater geographic flexibility, a good financial situation, and grown children. These families prioritize places where they can live with well-being, tranquility, and contact with nature.
This global phenomenon isn't limited to a select few. Remote workers, entrepreneurs, and freelance professionals have contributed to the growth of this wave of migration in search of geographic and emotional freedom. In other words, living in a place that combines natural beauty, safety, and quality infrastructure is no longer a distant dream.
It has, in fact, become a concrete objective.
What are these people looking for in a new place to live?
Those seeking this newfound freedom are looking for much more than beautiful properties or tourist destinations. Their choice is driven by specific factors.
Quality of life
First and foremost, the desire for a healthy, balanced lifestyle away from the chaos of urban life emerges as a priority. This includes peace, tranquility, and easy access to nature. It's a way to maintain a productive routine while also providing opportunities to unwind.
Contact with nature
For example, environments close to beaches, lakes, trails and natural parks offer options for leisure and outdoor sports.
Anti-pollution environments
Furthermore, the desire to escape the visual, noise, and air pollution of large cities directly influences the choice of cities with clean air, lower population density, and healthy food.
Service infrastructure
Despite seeking tranquil locations, these people don't compromise on comfort. Therefore, they value cities with a good selection of shops, medical services, connectivity, and mobility.
Receptive community
Another essential factor is a sense of belonging. Thus, cities that welcome foreigners and new residents, with a friendly spirit and high public safety standards, become highly desirable destinations.
Why are Florianópolis and Greater Florianópolis among the best places to live freely?
Florianópolis, along with its neighboring cities, represents one of the best destinations in the world for living freely. Like European destinations like Lisbon or the coastal regions of Italy and Spain, this Brazilian region meets the main requirements. Highly valued by those seeking a freer and more conscious life.
A mild climate, natural beauty, idyllic beaches, and welcoming communities make the capital of Santa Catarina a hub for quality of life. Furthermore, Florianópolis has one of the fastest internet connections in the country, facilitating remote work – a decisive factor for many who make a living from digital.
In contrast to what is seen in large metropolises, Grande Florianópolis maintains a balance between urbanism and nature. The city offers modern gyms, outdoor sports centers, healthy local food, and access to organic products.
Which city in Greater Florianópolis stands out in this scenario?
Garopaba – located approximately 90 km from Florianópolis, stands out as one of the most sought-after destinations for those seeking freedom and tranquility, connected to nature and offering a high quality of life. Known for its paradisiacal beaches, stunning landscapes, and welcoming atmosphere, the city offers everything new residents value.
Furthermore, the pleasant year-round climate—with warm summers and mild winters—contributes to the constant practice of outdoor activities. Thus, sports such as surfing, biking, hiking, canoeing, diving, and running become part of the local lifestyle. In other words, Garopaba provides a healthier, more relaxed routine, aligned with the values of those who seek to live well.
Garopaba's mobility is also a strong point.
Being close to Florianópolis, the city has easy access to quality medical services and the international airport, in addition to Jaguaruna Airport with daily flights to São Paulo, which facilitates frequent travel and connections with other regions of Brazil and the world.
Garopaba's growing real estate market
Garopaba attracts a community of wealthy individuals who want to live away from large urban centers, but without sacrificing comfort and sophistication.
As a result, the urban environment is becoming more exclusive and safe, with a growing cultural appreciation, local events, and a strong sense of belonging among residents.
Finally, the local real estate market is booming, with the emergence of gated communities, houses high standard and properties with incredible views.
This has attracted not only those seeking a more free life, but also investors aware of the region's potential for appreciation, which still offers competitive prices compared to international destinations with similar characteristics.
Why is investing in real estate in Greater Florianópolis an excellent opportunity?
Investing in real estate in the Greater Florianópolis, especially in the capital and in Garopaba and surrounding areas, represents today one of the most advantageous opportunities in the global real estate market.
Firstly, the high demand for quality of life has led the sector to focus on cities that offer freedom, well-being, and nature – exactly what this region provides.
The price per square meter in the region
Even so, the price per square meter in the region is significantly lower than in international locations with similar profiles. In other words, there's a positive gap between what you pay and what you actually get in terms of living experience and return on investment.
To understand this latent appreciation, just look at the comparisons:
- Hawaii: Like the beaches of Santa Catarina, the Hawaiian archipelago is popular with surfers and nature lovers. However, a square meter in places like Maui and Oahu easily exceeds $7,000, while in Florianópolis it can be found for even less in equally privileged areas.
- Malibu (California): With a similar climate, coastal landscapes, and strong celebrity and investor appeal, Malibu is a symbol of beachfront luxury. However, prices per square meter are among the highest in the world, while neighborhoods like Jurerê Internacional and Campeche offer comparable experiences at an affordable price.
- Bali (Indonesia): Similarly, Bali attracts digital nomads, investors, and high-end tourists for its freer lifestyle and connection with nature. Florianópolis and Garopaba offer the same lifestyle – with superior legal security, better infrastructure, and a more stable local currency.
- Saint Sebastian (SP)In Brazil, coastal cities like São Sebastião have already experienced a boom in property values. Prices in upscale areas are comparable to those in Florianópolis, but with lower quality public services, mobility, and digital infrastructure.
Because of this, the Greater Florianópolis still presents itself as a "safe haven" for investment—with strong demand, but without the inflated bubble that has already compromised other markets. This means the current moment is ideal for acquiring properties, whether residential or vacation rentals.
Furthermore, appreciation isn't limited to the financial aspect. Investing in a property in this region also means investing in a contemporary, balanced lifestyle aligned with the changing desires of global society.
In other words, those who buy today not only secure an excellent asset, but also become part of a movement of urban, environmental, and human transformation.
How does freedom influence the lifestyle of new generations?
The concept of freedom is deeply tied to the new post-pandemic lifestyle. Unlike previous generations, who prioritized stability in large urban centers, new generations are opting for a slower pace, with greater autonomy and quality of life.
As a result, living close to nature, remote work, flexible hours, and emotional well-being have become the new symbols of success.
In this sense, cities like Florianópolis and Garopaba respond exactly to this new collective desire, combining freedom with practicality, connection with tranquility, and modernity with simplicity.
In conclusion, the freedom to live wherever you want is the new quiet luxury
Finally, it's safe to say that the freedom to choose the best place to live represents a new kind of luxury—quiet yet powerful. While status once came from real estate in major cities, today it's linked to quality of life, free time, and the ability to live well in special places like Florianópolis, Garopaba and region.
In this way, those who seek to live better will find in Grande Florianópolis The perfect balance between freedom, nature, comfort, and opportunity. In other words, more than just a trend, this is a reality that's here to stay—and investing in this freedom now can be the difference between living in the present or simply chasing the future.
Therefore, if there is an ideal time to live with more freedom, quality of life and financial intelligence, that time is now – and that place is Florianópolis and Garopaba.
We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.
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