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Apartments for 70+: a trend in the high-end real estate market
Apartments for men and women 70+ are quickly becoming a strong trend in the luxury real estate market – and, especially, are starting to occupy a prominent place in cities like Florianópolis, where quality of life, safety and well-being go hand in hand with real estate appreciation.
Initially, the rapid aging of the Brazilian population is one of the factors driving this transformation. According to official projections, by 2050, Brazil will have more than 70 million people over 60. In other words, approximately one-third of the national population will be 70+. This group demands specific and modern residential solutions.
Why have apartments for 70+ become a priority?
First of all, it's important to understand that this movement isn't just a response to demographics. It stems from a genuine need to provide greater autonomy, accessibility, and comfort to a public that, for too long, has been marginalized from major urban discussions.
Furthermore, the profile of the contemporary 70+ demographic has changed dramatically. Today, they are an active, connected, affluent demographic with demanding housing standards. In other words, they're not just looking for a roof over their head—they're seeking quality of life, social interaction, assistive technology, and environments that respect their limitations without sacrificing elegance.
How has the real estate market reacted to this change?
Although Brazil is aging rapidly, the market focus is still largely on Generation Z. However, this approach ignores a strategic fact: consumers over 60 move approximately R$ 1.6 trillion per year.
Architectural projects designed for 70+ residents therefore represent a new luxury niche with high appreciation potential. Just as with sustainable developments and smart properties, apartments for 70+ become part of the portfolio of visionary investments, focused on the immediate future of cities.
What features define a high-end apartment for people 70+?
First and foremost, we need to dispel the myth that housing for 70+ people must be simple or limited. Quite the opposite: the most highly valued developments in this segment combine technology, comfort, and aesthetics with functional solutions. Here are some essential features:
- Full accessibility: Ramps, wide doors, non-slip floors and adapted elevators ensure safe movement.
- Integrated environments: Open kitchens, spacious bathrooms, and living rooms with easy circulation promote independence in everyday life.
- Assistive technology: Presence sensors, personal alarms, lighting automation and voice control increase autonomy.
- Integrated services: 24-hour concierge, on-call nursing, a supervised gym, and adapted leisure areas are attractive features.
- Strategic location: Proximity to hospitals, clinics, supermarkets and leisure centers with easy access is crucial.
- Acoustic and thermal comfort: Efficient insulation provides well-being and tranquility in everyday life.
In short, it's about combining sophistication with functionality, always focusing on the complete experience of living well at all stages of life.
Why is Florianópolis a strategic destination for this type of enterprise?
Similar to what happens in cities like Lisbon, Barcelona and Miami, Florianópolis stands out as an ideal destination for high-income people over 70 who seek quality of life with sophistication.
In addition to the mild climate and beautiful landscapes, the city offers an excellent healthcare network, growing urban infrastructure and valued neighborhoods, such as Conceição Lagoon, Cacupé It is Jurerê International – all with great potential to receive projects aimed at the 60+ public.
Likewise, the capital of Santa Catarina is a hub of innovation. Therefore, combining technology, universal design, and personalized services becomes not only viable, but a strategy for differentiation in the luxury real estate market.
5 neighborhoods in Florianópolis to live well after retiring
Jurerê Internacional
It is among the most sophisticated and exclusive neighborhoods in Florianópolis. Known for its beautiful beaches and mansions, Jurerê Internacional offers an exceptional quality of life. Retirees can enjoy a wide range of leisure options, such as gourmet restaurants, spas, and cultural activities. Additionally, the beach Jurerê Internacional offers a great environment for water sports and walks along the waterfront, all just 25 minutes from the city center.
Agronomics
It stands out as an excellent option for living after retirement. With a privileged location, close to the city center, this neighborhood offers a complete infrastructure, with hospitals, supermarkets and essential services. In addition, Agronômica is close and many properties have a beautiful view of the seafront. Perfect place for walking, running, cycling and moments of relaxation in contact with nature.
Conceição Lagoon
A neighborhood that combines the tranquility of a natural environment with the convenience of being close to the city center. With a stunning lagoon and surrounded by mountains, the Conceição Lagoon offers retirees proximity to beaches, as well as a variety of leisure options. Such as hiking trails, boat trips and paradisiacal beaches. Furthermore, the neighborhood has a complete infrastructure of services, such as restaurants, cafes, gyms and wellness centers.
Campeche
It is a popular choice among retirees in Florianópolis. With a beach of crystal clear waters and a long stretch of sand. Praia do Campeche provides a perfect environment for outdoor activities such as hiking, running and water sports. Furthermore, the neighborhood offers a complete infrastructure, with supermarkets, pharmacies and local shops. The proximity to the Island of Campeche, a preserved paradise, is also one of the attractions of this neighborhood.
Who are the new 70+ and what are they looking for?
In other words, the idea of "old age" has changed. Today, the so-called Silver Generation is active, connected, and extremely discerning when it comes to choosing where to live.
This audience isn't content with generic spaces. They seek homes that respect their pace, tastes, and needs without sacrificing aesthetics, sophistication, and a sense of community. Therefore, apartments for 70+ in condominium clubs or developments with well-equipped common areas are increasingly valued.
Additionally, many opt for ventures focused on coexistence, culture, and well-being, such as libraries, gourmet spaces, art studios, community gardens, and music halls.
What types of properties are part of this new reality?
Although the term apartments for 70+ is broad, some formats are gaining prominence:
- Senior residences with assisted living services: Individual homes within condominiums with health, food and leisure support.
- Multigenerational condominiums: Spaces that integrate different age groups, but with infrastructure adapted for 70+.
- Smart apartments: Properties with automation, virtual assistants and integrated assistive technology.
- Luxury senior flat: Compact units, with high standard of finishing and hotel services included.
Therefore, the diversification of models allows us to serve different profiles, from independent retired couples to those 70+ who need moderate support in their daily lives.
What can the real estate market learn from this trend?
Ultimately, this movement shows that the concept of housing is being rewritten. Whoever understands this first will have an undeniable strategic advantage.
In other words, designing properties adapted for 70+ residents is no longer a differentiator—it's a necessity. And for those working in the high-end market, it's a unique opportunity to innovate with purpose, generate value, and build the future of living with intelligence and sensitivity.
Concluding
Finally, the apartments for 70+ are no longer a niche idea and have become the new frontier of the luxury real estate market. As a result, companies investing in this segment not only guarantee financial returns but also position themselves as agents of positive change.
Therefore, following this evolution is more than strategy – it is a vision of the future.
If you want to know more, get in touch.
We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.
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