House with ocean view in Jurerê
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AMAE Lounge debuts at Florianópolis Airport
The arrival of AMAE Lounge at Florianópolis International Airport reflects a change already noticeable beyond the boarding gates. The capital of Santa Catarina expands its connection with the outside world, welcomes new services and consolidates an infrastructure suited to a destination that is increasingly international. For those who live in, visit or invest on the Island, this movement highlights the maturation of Florianópolis as a high-end Latin American address.
The new service is already operating at Hercílio Luz International Airport. In other words, as of August 24, 2026, it has moved beyond being an announced project and become part of the experience for everyone passing through the terminal. The debut also marks the entry of the Argentine operator AMAE into the Brazilian market and adds new services to the city's airport infrastructure.
The moment is especially significant because the airport serves as one of Florianópolis's main gateways. As the profile of passengers becomes more diverse, services focused on comfort, privacy, productivity, and efficiency are gaining ground. In this context, the new operation reflects a broader transformation of the city itself.
What is AMAE Lounge and why is it coming to Florianópolis
AMAE is an Argentine operator specializing in airport hospitality. With its opening in Florianópolis, the company is launching its first operation in Brazil and will now have 19 lounges across its network.
The company's entry into Brazil comes through an agreement with Zurich Airport Brasil, which operates the airport terminal in Santa Catarina. As a result, Florianópolis becomes part of the regional expansion strategy of a brand that already has a strong presence, particularly in Argentina.
This choice also creates a natural connection between two markets with deep ties. After all, Argentine tourists are a significant part of Florianópolis's international traffic and also make up a considerable share of foreigners interested in living, spending seasons, and acquiring property on the Island.
AMAE's first operation in Brazil
The Brazilian debut stands out for bringing together several hospitality services within a single airport. In addition to the conventional VIP lounge, the operation includes private spaces and a service designed to reduce time spent on airport procedures.
In this sense, the proposal reflects a trend observed in the premium travel segment: comfort no longer means simply having a reserved space before the flight. Privacy, connectivity, and efficiency are also part of the experience.
Some details of the new lounge, however, have not yet been fully disclosed. Information such as total capacity, final opening hours, and a detailed menu should be treated with caution until officially confirmed. Accordingly, features associated with the AMAE standard should not be mistaken for specifications already announced for the Florianópolis unit.
The driving force behind the choice of the new Lounge: Argentine tourism in Floripa
The expansion of air connectivity between Florianópolis and Argentina helps explain the context of AMAE's arrival. According to the information gathered for this article, the number of Argentine passengers traveling to the state capital grew by 50% last summer, compared with the previous season.
At the peak of the season, in January, the network recorded up to 17 daily flights in each direction between Florianópolis and Argentine cities. Origins included Buenos Aires, through Aeroparque and Ezeiza, as well as Córdoba, Rosario, Salta, and Tucumán.
These routes were served by airlines such as Aerolíneas Argentinas, JetSMART, LATAM, GOL, and Flybondi. As a result, the relationship between the Island and its neighboring country has gained even greater significance within the airport's international traffic.
This flow also offers insights that matter to the high-end real estate market. The Argentine public has a long-standing relationship with Florianópolis and takes part in international demand for property in the city. Accordingly, the strengthening of air connectivity and of infrastructure geared toward international travelers creates more favorable conditions for those who wish to visit the Island regularly.
AMAE Lounge, Rooms, and FastPass: the three services
The operation launched in Florianópolis brings together three products. Each addresses a different stage or need of the airport experience.
AMAE Lounge: comfort before boarding
A AMAE Lounge follows the traditional VIP lounge concept, with spaces designed for waiting, dining, working, and staying connected. Work areas and high-speed Wi-Fi are part of the proposal presented for the operation.
The experience also places emphasis on gastronomy. Among the highlighted differentiators is a wine selection curated by sommeliers, a feature that aligns the service with the hospitality tradition associated with the brand's Argentine operation.
For passengers, the lounge offers an alternative to the crowded common areas of the terminal. In addition, a suitable environment for working or resting can make a real difference during long trips, waiting periods, and connections.
AMAE Rooms: privacy as part of the experience
The second product is the AMAE Rooms, private rooms available to passengers. This format is a notable differentiator because this type of structure is still uncommon among lounge experiences found in Brazilian airports.
In practice, the proposal expands the level of privacy available within the terminal. Business travelers, for example, may find a more suitable environment for certain activities. Likewise, those who value discretion during the period before boarding now have another way to use the space.
The presence of the Rooms also shows how the concept of airport hospitality is becoming more segmented. Instead of a single shared experience, different needs can receive specific solutions.
FastPass: when saving time makes a difference
The third service is the FastPass, which provides priority access through security and immigration checkpoints.
For a public accustomed to organizing trips efficiently, reducing waiting stages has practical value. After all, the time saved at the airport can make the experience more predictable, especially during periods of heavy traffic.
FastPass also complements the logic of the other products. While the lounge focuses on comfort and the Rooms add privacy, the priority service works on efficiency. In this way, AMAE structures its presence in Florianópolis around different aspects of the passenger journey.
Florianópolis expands its VIP lounge offering with AMAE
The arrival of the new operator takes place at an airport that already has lounge infrastructure. Until then, The Lounge served passengers in spaces dedicated to domestic and international departures.
The Mastercard Airport Experiences pages help you check the information for both lounges. The The Lounge Florianópolis Domestic is airside, on the second floor, in front of Gate 6. Currently, the locator lists daily operating hours from 4 a.m. to 9 p.m.
Meanwhile, the The Lounge Florianópolis International is airside, on the second floor, past passport control, and serves only passengers on international flights. Mastercard Airport Experiences lists daily operating hours from 6 a.m. to midnight, subject to variations according to the flight schedule.
| VIP Lounge | Location | Hours | Reported capacity |
|---|---|---|---|
| The Lounge Florianópolis | Domestic departures area, 2nd floor, in front of Gate 6 | 4 a.m. to 9 p.m., daily | 106 people |
| The Lounge Florianópolis International | International area, after passport control, 2nd floor | 6 a.m. to 12 a.m., daily* | 53 people |
| AMAE Lounge | Florianópolis International Airport | Detailed hours not yet confirmed in the information gathered | Not yet disclosed |
*Hours may vary according to the flight schedule, per Mastercard Airport Experiences.
The hours of existing lounges deserve attention, because operational information can change. For this reason, passengers should check the official pages of access programs before traveling.
What changes with competition among operators
The opening of AMAE expands the available options and takes place in a context of growing VIP service offerings at the terminal. There is also a tender for another space, which reinforces the trend toward diversification of operations.
Competition among operators can create an environment favorable to the evolution of services. After all, passengers begin to compare location, access, facilities, dining, privacy and convenience before choosing where to stay.
This movement also serves as an indicator of the airport's development. As traffic grows and the profile of travelers becomes more international, conditions emerge for more specialized services.
In addition to dedicated lounges, the terminal offers partner alternatives for certain access programs. Among them are the restaurant A Saideira, airside, and Living HNK, in the public area. In this case, access conditions must be verified directly with the program used by the passenger.
How to access the AMAE Lounge in Florianópolis
Among the information gathered about the new operation is AMAE's participation in well-known VIP lounge access programs. Priority Pass, LoungeKey and Dragon Pass, also associated with Visa Airport Companion, are among the possibilities for eligible users.
Even so, having a certain card or program does not necessarily mean having free or unlimited access. The rules vary according to the issuer, the card tier, the plan contracted and the conditions in effect.
For this reason, passengers should check their benefit before arriving at the airport. This verification is especially useful because banks and issuers may set quotas, per-visit fees or specific conditions for companions.
Eligible programs and cards
Cards from higher tiers may offer access through programs such as Dragon Pass, LoungeKey or Priority Pass. Some banking products offer broader conditions, including unlimited access under the rules applicable to the card.
In this regard, the practical recommendation is to check the issuer's app or terms. Mastercard Airport Experiences, for example, states that its program is available for qualified Mastercard cards and advises customers to confirm eligibility with the issuing bank or by registering on the platform.
This advance check avoids relying on a generic rule that may not match the benefit actually contracted.
Pay-per-use access expands the possibilities
The operation also provides for pay-per-use access through Premium Pass, directly at the counter. In this way, the experience can serve passengers who do not use VIP lounge programs linked to cards or financial institutions.
This option is particularly interesting for occasional trips. Instead of relying on a permanent banking benefit, the passenger can assess access according to the needs of each trip.
What AMAE Lounge says about the moment in Florianópolis
A new VIP lounge may seem, at first glance, a change limited to the airport. However, its arrival takes on greater meaning when viewed alongside the expansion of international connections and the growth of foreign traffic.
Florianópolis has been strengthening its role as a destination for tourism, residence and investment. At the same time, the infrastructure serving this audience is incorporating experiences compatible with a city that is increasingly connected internationally.
The arrival of an Argentine airport hospitality operator in Brazil, precisely through the capital of Santa Catarina, is a sign of this scenario. The choice reflects an intense relationship between Florianópolis and Argentina, and also speaks to an audience that already has a significant presence on the Island.
In the high-end real estate market, connectivity also influences how a destination is perceived
For buyers who divide their lives between different cities or countries, for example, ease of travel can weigh on the decision to establish a second home or expand their presence in a given region.
Airport infrastructure, in this context, is part of a larger equation. Restaurants, services, mobility, international connectivity and hospitality experiences help shape the quality of life perceived by residents and visitors.
AMAE Lounge adds another element to this transformation. Beyond expanding the options inside Hercílio Luz International Airport, its Brazilian debut highlights the relevance Florianópolis has gained for companies interested in the region's international flow.
For us here at Luxury Home Floripa, following these movements is part of reading the high-end real estate market in the city. After all, understanding Florianópolis also means looking at the infrastructure, connectivity, and services that shape the experience of living on the Island.
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Florianópolis is the city that has emerged on the national and Latin American stage
The evolution of Florianópolis International Airport and the arrival of services such as AMAE Lounge are part of a broader scenario. In recent years, the capital of Santa Catarina has brought together impressive indicators in safety, technology, population growth, and international connectivity.
The numbers help put this moment into perspective. Florianópolis recorded the second-highest population growth rate among Brazilian state capitals from 2024 to 2025, according to IBGE estimates. The population reached 587,486 inhabitants, growing 1.93% in one year, behind only Boa Vista. The Florianópolis Metropolitan Region, in turn, grew 2.24%, the highest among Brazilian metropolitan regions with more than one million inhabitants.
At the same time, safety indicators and the expansion of the innovation ecosystem help explain why Florianópolis has gained recognition beyond the borders of Santa Catarina.
Floripa is Brazil's safest capital
Florianópolis ranks among Brazil's safest capitals in the Atlas da Violência 2026, prepared by Ipea in partnership with the Brazilian Public Security Forum. The survey, based on 2024 data, reinforces a perception shared by residents, visitors, and investors alike: the city offers a more peaceful and predictable urban environment than most Brazilian capitals.
This position also reflects consistent progress over the past decade. Between 2014 and 2024, Florianópolis reduced the indicator used by the study by 33%, falling from 14.5 to 9.7 occurrences per 100,000 inhabitants. More than an isolated figure, the result points to a city that has consolidated better conditions for living, getting around, doing business, and welcoming visitors.
In the context of Southern Brazil, Florianópolis also stands out. The indicator recorded in the capital of Santa Catarina was below the results of Curitiba and Porto Alegre, reinforcing its position as one of the most balanced cities in the region in terms of urban quality and safety.
The advantage grows when viewed at the state level. Santa Catarina ranks among the safest states in the country and holds second place nationally in the survey. For those arriving from other markets, including from abroad, this scenario contributes to a more comfortable experience of travel, leisure, and long-term stays.
Rather than defining the city by violence statistics, the data instead help reveal a broader characteristic of Florianópolis: a combination of safety, quality of life, nature, services, and infrastructure. It is this combination that sustains the true perception people have in everyday life on the Island as an increasingly qualified residential, tourist, and business destination.
An international-standard technology capital
Safety is just one dimension of this growth. Florianópolis has also consolidated one of Brazil's leading technology and innovation ecosystems, a characteristic that helped popularize the nickname Brazil's Silicon Island.
Current figures surpass historical references that pointed to just over 600 companies or startups. According to data released by ACATE in 2026, Florianópolis has 1,009 mapped startups and the technology sector accounts for approximately 25% of municipal GDP. Companies in the segment reach revenues of R$ 12.8 billion, while the ecosystem comprises about 6.4 thousand technology companies.
The projection has also reached the Latin American scene. In the Global Startup Ecosystem Report 2026, produced by Startup Genome, Florianópolis appeared in the 16th position among the leading startup ecosystems in Latin America.
This trajectory rests on a structure built over decades. ACATE, founded in 1986, plays a role in coordinating Santa Catarina's technology sector. Meanwhile, Sapiens Parque serves as one of the physical hubs of this innovation economy, bringing together companies, institutions, and research and development structures.
Currently, Sapiens Parque is home to 128 institutions, responsible for more than 3.2 thousand direct jobs. The complex records an approximate monthly revenue of R$ 1 billion, which helps illustrate its participation in the region's business and technology environment.
This dynamism occurs alongside demographic growth. Between 2024 and 2025, Florianópolis grew 1.93% in population and became the second fastest-growing capital in Brazil in proportional terms. IBGE itself highlights the influence of domestic migration in this movement.
The direct impact on the high-end real estate market
Safety, technology economy, population growth, and international connections form a set of factors that also influence the real estate dynamics of Florianópolis.
The expansion of Hercílio Luz International Airport adds another dimension to this scenario. The growth in international flow, especially in relation to Argentina, broadens the Island's connectivity. At the same time, services such as AMAE Lounge show how infrastructure is evolving to serve an audience that demands comfort, efficiency, and more refined experiences.
In the high-end real estate market, these elements help contextualize demand for different regions of the city. After all, Florianópolis combines established urban areas, residential neighborhoods close to the sea, regions integrated with nature, and addresses associated with the business and technology ecosystem.
Therefore, understanding the city's current moment also requires knowing the different ways of living on the Island.
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Apartment with sea view in Dom Jurerê
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House in a gated community in Cacupé.
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House with 5 bedrooms in Jurerê Internacional
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Apartment in Arkki with 3 suites in the center of Florianópolis.
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Where to live in this moment: neighborhoods of Florianópolis
Florianópolis offers a diverse range of residential experiences. Each region has its own relationship with the sea, nature, urban life, services, and everyday rhythm.
While some addresses favor beaches and open landscapes, others bring residents closer to the business center, the universities, or the main mobility corridors. There are also regions marked by residential tranquility and others directly connected to the social and gastronomic life of the Island.
To explore these different possibilities, we invite you to discover our served areas:
Central and mainland regions: Agronômica, Balneário Estreito, center It is Coqueiros.
North and Northwest of the Island: Armação da Piedade, Cachoeira do Bom Jesus, Cacupé, Canasvieiras, Ingleses, João Paulo, Jurerê Internacional, Praia Brava, Rats It is Saco Grande.
East of the Island and Lagoa: Barra da Lagoa, Canto da Lagoa, Lagoa da Conceição It is Praia Mole.
South and Southeast of the Island: Campeche, Morro das Pedras, New Campeche It is Rio Tavares.
Urban, university, and technology corridor: Córrego Grande, Itacorubi It is Trindade.
Each address offers a distinct reading of Florianópolis. Identifying the region that best matches your lifestyle, daily routine, and wealth-building goals is therefore the natural first step for anyone who wants to understand the opportunities of the Island's high-end real estate market.
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We are Luxury Home Floripa, a real estate agency specializing in the sale of luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate advisors to find the perfect property and guarantee your peaceful living in [location]. Florianópolis. Our team operates with the concept of a Boutique of Service, offering a highly personalized and bilingual experience.
We are executives who are knowledgeable not only about the characteristics of the properties, but also about the different lifestyles and particularities of each region of Florianópolis Island. For those arriving in the city and wishing to visualize what it would be like to live here, our selection goes beyond location and square footage.
We select properties that perfectly fit your current life stage, considering aspects such as your routine with children, suggestions for schools, sports, businesses, special activities, and the dynamics of each neighborhood — always with a sensitive eye to your needs and preferences. In other words, from the search to the negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we will find the ideal place for you to live and invest. We are located in Jurerê Internacional, at Professor Heinz Braunsperger Street, 88 – Store 3. Schedule your visit.
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I am a specialist in luxury real estate, high-end properties, and real estate investments in Southern Brazil. Recognized for my premium and bilingual service, I accompany each client from the initial search to the delivery of the keys, connecting buyers and investors to the most exclusive developments on the island, from Jurerê Internacional to Campeche, passing through Cacupé, João Paulo, and Praia Brava. Founder of Luxury Home Floripa, I have accumulated over R$320 million in sales over five years of experience in the high-end real estate market. Here I share analyses of the luxury market in Florianópolis, high-end launches, appreciation trends, and everything a discerning buyer needs to know before making a significant asset decision. I also share insights and news about the lifestyle surrounding this universe: the nautical world, gastronomy, events, sports, and everything that connects Florianópolis to the world of high-end real estate.
