International Shows: Floripa Joining the Route

Santa Catarina's entry into the international music scene is fantastic news for everyone, both music lovers and the region's economy. Florianópolis is renewed as a new cultural hub, ready to expand its entertainment options.

Paulo Fellin, former vice-president of Rock in Rio, leads this endeavor to consolidate Florianópolis and Santa Catarina as an attractive destination for international artists. He recently led the organization of Madonna's show in Copacabana.

What is the impact of international shows in Santa Catarina?

Holding major concerts in Santa Catarina promises a significant impact not only on entertainment, but also on the local economy and the city's international exposure. Events of this magnitude boost various sectors, from hotels and restaurants to local transportation, generating a chain of benefits that directly impact the economy.

When a world-famous artist performs, the city receives global media exposure, which helps strengthen its image as a cultural tourist destination.

Producer wants to leave a special legacy in Florianópolis, the city that welcomed him 30 years ago

Furthermore, there's pent-up demand for this type of event in the region. "We don't have many international concerts, especially in stadiums. The last one was in 2012, and now in 2024, Paul McCartney himself," says Fellin.

With each new opportunity, fans from all over the state and even neighboring regions travel to nearby capitals like Curitiba or Porto Alegre to see the shows. This indicates an eager audience willing to consume high-quality entertainment without having to leave Santa Catarina.

Why is Florianópolis ideal for hosting international shows?

Florianópolis presents a set of factors that make it a natural candidate to establish itself as a new capital of international shows in Brazil. The city has experienced significant growth over the past three decades, attracting people from major urban centers such as São Paulo, Rio de Janeiro, and Porto Alegre.

Currently, the capital of Santa Catarina has direct international flights and what is considered the best airport in Brazil, which facilitates access and logistics for artists, crews, and the public.

Floripa's security is an extremely positive point

Furthermore, the region's safety situation is an added attraction. According to Fellin himself, Santa Catarina has low crime rates, making the experience of attending a show safer and more peaceful for everyone. "The state is very safe, the capital is very safe. We have to promote these qualities," emphasizes the producer.

How can support from the public and private sectors make a difference?

The partnership between public and private sectors is essential for holding major events. In the case of Florianópolis, government support is essential not only to provide the necessary infrastructure but also to strengthen the city's routine and history of international events. Projects like these increase the state's visibility, generate jobs, and significantly boost tourism.

In the private sector, sponsorship is a decisive factor. Local and national companies have an opportunity to invest and, in return, benefit from the increased visibility these events bring.

For Paulo Fellin, it's important to develop a sponsorship culture. "When we put on shows like this, we have to bring in at least one major national brand—in our case, we're bringing in Ambev," says the producer, who also secured support from the Angeloni supermarket. This investment returns to the companies in the form of brand exposure and association with culture and entertainment, strengthening their image with the public.

What are the benefits for tourism in Florianópolis?

Hosting international shows creates tourism beyond the summer season, the state's traditionally busiest period. "One of our goals is that by bringing more shows, we create more summers," explains Fellin. And this tourism flow isn't limited to local residents: it's estimated that around 40% of the tickets sold for these shows go to people from out of state. This means that, in addition to attending the show, these tourists utilize the city's infrastructure—hotels, taxis, restaurants, and shopping centers—boosting the city.

This increase in tourism has a direct and indirect impact on job creation and contract creation. With more events, a new demand for professionals and specific services is created, boosting the job market and expanding opportunities for small and medium-sized businesses operating in the tourism and entertainment sector.

Is Florianópolis ready for the culture of big shows?

To establish Florianópolis As a fixed point on the route of international shows, it is necessary to prepare the public and create a culture of consumption of this type of entertainment.

Currently, the public of Santa Catarina is already traveling to other cities in search of shows, but Fellin believes that, with the regularity of these events in the capital, local residents will develop the habit of investing in tickets for large-scale shows.

Infrastructure is also a key issue: Paul McCartney and Madonna's concerts, for example, were held in adapted venues. However, as events continue, the city may consider improvements and expansions to its arenas and stadiums, offering infrastructure increasingly aligned with the standards demanded by international artists.

Which international artists could we see in Florianópolis in the coming years?

Although there are no confirmations yet, there is an expectation that other great artists may come Florianópolis in the coming years. “There are some artists being talked about, but for now it’s still a lot of speculation,” says Fellin.

The idea is to bring at least two major international shows per year, one in the first half of the year and another in the second, to keep the city's cultural calendar active.

The initiative by Paulo Fellin and his team represents an important step toward strengthening Santa Catarina's cultural sector, putting the region on the radar of promoters and agents in the international music market.

With the support of public authorities, private initiatives and the active participation of the public, Florianópolis has everything it needs to become an attractive destination for high-quality shows and, thus, consolidate its place on the route of major international shows in Brazil.

Floripa is a Consecrated Stage

Florianópolis Santa Catarina already boasts an impressive history of hosting major international attractions. The city is no stranger to hosting major concerts and renowned artists. World music icons such as Beyoncé, Bruno Mars, Amy Winehouse, Florence and the Machine, Ben Harper, Shakira, Eric Clapton, Rod Stewart, The Black Eyed Peas, Donavon Frankenreiter, Janelle Monáe, The Wailers, Dionne Warwick, Joss Stone, Alanis Morissette, Damien Rice, Lauryn Hill, Eagle-Eye Cherry, Motörhead, and J Balvin have all graced the stages of the Santa Catarina capital.

This track record is a major asset for the city, which has already attracted huge crowds and has everything it needs to embark on this successful international concert route. With the experience accumulated over the years, the city is even better prepared to embrace new challenges and expand the flow of international concerts.

The Electronic Scene: A Striking Presence in the Santa Catarina Summer

In addition to pop, rock and other genre shows, Florianópolis It's also one of the country's top destinations for electronic music fans. During the summer season, it hosts renowned DJs and producers who have become a fixture every summer. Renowned figures such as Tiësto, David Guetta, Armin van Buuren, and Bob Sinclar have also performed here. Swedish House Mafia, Calvin Harris, Kaskade, and Infected Mushroom have also performed here. Music and energy are guaranteed for the beaches and beach clubs.

The constant flow of public during the high season represents not only economic profit, but also an opportunity to increase the visibility of Florianópolis as a prominent venue for major musical events, making the city more fun and lively.

We're looking forward to the new attractions! ✌