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Home Decor: New Luxury as an Experience for a More Harmonious Life
The concept of luxury has evolved a lot at Home Decor.
Today, luxury in Home Decor is not just about owning expensive objects or showing off renowned brands, but about experience that these items provide. Brands like Prada, Tiffany's, Dior, Chanel, and Gucci are now more accessible than ever through experience.
Contemporary luxury is deeply connected to the feeling of living in an environment sophisticated It is harmonious, where every detail is designed to promote well-being and pleasure. This concept transcends mere possession and enters the realm of sophistication that arises from the encounter between art It is aesthetics.
The global market for lifestyle, valued at US$4.3 trillion in 2016, reflects this transformation. People are prioritizing experiences that add value to their lives, which includes increasing investment in interior designAccording to the BoF Insights report, high-net-worth consumers have increased their investments in Home Decor and Interior Design by 12% since the pandemic, highlighting this new priority.
The Opening of Prada Caffè in London
A recent example of this trend was the opening of the Prada Caffè at Harrods (link), in London in August 2024. The cafe quickly went viral on social media, with a TikTok video racking up 220,000 views in its first 24 hours.
@tresnickova Prada caffè in Harrods!😍💚 #pradacaffe #pradacaffeharrods ♬ Prada (feat. D-Block Europe) (Acoustic Version) – cassö & RAYE
The space revisits Prada's visual characteristics in every choice, from the decor and menu to the tableware and ambiance. It reflects the brand's language, approach, and distinctive way of seeing the world.
The details that caught our attention most were the personalized Prada cutlery, demonstrating how luxury can be integrated into everyday experiences in an elegant and impactful way.
This movement follows other ventures of hospitality of luxury fashion brands such as Dior Café (link) and the Tiffany Blue Box Cafe (link), also at Harrods. Everything is deliciously Dior, from the traditional roast beef with black winter truffle and red wine sauce to the merveilleux chocolate mousse 72%.
While the very idea of Breakfast at Tiffany's conjures a vision of timeless elegance and glamour—a dream that comes to life beautifully at The Tiffany Blue Box Cafe. This jewel-box Lower Level space offers daily breakfast and afternoon tea service, as well as a sparkling champagne and cocktail menu.
Expansion of Fashion and Beauty Brands to the Lifestyle and the Home Decor
The expansion of fashion and beauty brands into the lifestyle sector and Home Decor is nothing new, but it has gained new momentum since the pandemic. Brands like Ralph Lauren It is Fendi have been investing in domestic businesses since the 1980s, but the focus on creating experiences integrated into consumers' lifestyles has become an even greater priority in recent years. Today, fashion and beauty brands are expanding their offerings to include interior decoration to hospitality ventures, catering to consumers who value aesthetics and quality in all aspects of their lives.
Luxury at Home: Home Decor with Famous Brands
Since 2020, luxury brands such as Aquazurra, Fendi, Sézane It is Rhode launched their own home decor lines, reflecting the growing demand for home decor items. home decor high quality.
This movement is not restricted to luxury brands. Zara Home, Boohoo, Mango It is Gap also took advantage of this trend, offering decoration products at more affordable prices, but still with an appeal premium.
The pandemic has reinforced the importance of the spaces where we live, work, and socialize. This has boosted the home decor, with sales of interior design items expected to grow at a compound annual rate of 7% through 2026, according to Euromonitor International.
Hybrid work and increased consumer interest in “experiential goods” are the main drivers of this growth.
The Boom in the Home Decor Experience
The desire for spaces of life more refined led to a boom in the sector home decorInterior design products have become essential for those looking to revamp the style of their spaces, whether at home, at work, or in leisure spaces. The emphasis is on creating an environment that conveys feeling of exclusivity It is sophistication, using pieces that not only beautify, but also provide a unique experience.
Finally, the growth of this market is reflected in the strategies of brands that now offer products that go beyond simple use, that is, creating an environment of Lux inside the home. Therefore, from unique decorative items to carefully designed furniture, home decor has become a natural extension of the fashion brand universe.
Café Kitsuné: Luxury Through Hospitality
Brand extensions for the industry hospitality have proven effective in creating strong associations between brand and customer. Currently, an example of this is Kitsuné Coffee, which offers a unique experience with personalized menus, as well as desserts created specifically for each location. As a result, these details create an experience immersive that reinforce the consumer-brand bond more than ever.
Dior, Chanel, Gucci and Zara Home: Luxury within Everyone's Reach
Finally, big brands like Dior, Chanel It is Gucci dominate the market Lux in interior decoration. As well as, Zara Home also appears among the most mentioned in surveys on purchase intentions for products design to decorate the house and home.
With the increasing demand for decorative products that unite aesthetics It is functionality, brands are currently adapting to offer increasingly personalized and immersive experiences.
This is the new luxury.
Not just owning, but living in environments that enrich everyday life with beauty It is elegance. A longer life sophisticated It is harmonious.
The New Luxury of Floripa
With the process of deconstruction and reconstruction, Florianópolis establishes itself as a symbol of NEW LUXURY. In other words, the city is, above all, an incredible metropolis manifested in sophisticated experiences, where design and exclusivity transform everyday life. It's also filled with infinite natural beauty.
With its own lifestyle, close to nature, it harmoniously integrates with countless business opportunities. Across a wide range of sectors, such as technology, innovation, real estate, retail, and services, it's a complete city, full of spaces and properties designed to provide comfort and elegance, elevating quality of life. A style icon.
Florianópolis always in the Ranking of the Best Cities
Currently, according to research conducted by Delta Economics & Finance, Florianópolis currently tops the ranking of the best cities to raise children. Furthermore, it ranks second in the ranking of Smarter Cities of Brazil, according to Connected Smart Cities. As well as, in third place, boasting the title of best HDI – Human Development Index in the country. And in fifth place as one of the best cities to retire, both in Brazil and in the United States.
We are Buzz Luxury Home
Count on our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.
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✉️ dayrocco@luxuryhomefloripa.com
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