Value of Square Meter in Brazil: 4 Cities in Santa Catarina at the Top
Value per Square Meter in Brazil: The latest FipeZap index ranking, for July 2024, revealed significant changes in the positions of Brazilian cities. Itajaí is the star of this edition, rising from fifth to third place, surpassing Florianópolis and leaving Vitória in Espírito Santo in fifth position.
As a result, the top four spots in the ranking are occupied by cities in Santa Catarina. Check it out:
- Balneário Camboriú (square meter: R$ 13,379)
- Itapema (square meter: R$ 13,166)
- Itajaí (square meter: R$ 11,438)
- Florianópolis (square meter: R$ 11,426)
- Victory (square meter: R$ 11,355)
- São Paulo (square meter: R$ 11,077)
- Barueri (square meter: R$ 10,462)
- Curitiba (square meter: R$ 10,462)
- Rio de Janeiro (square meter: R$ 10,132)
- Brasilia (square meter: R$ 10,131)

Itajaí's Rise in the FipeZap Ranking
In Itajaí, the average price per square meter reached R$ 11.438, while in Florianópolis this value is R$ 11.426. Therefore, the minimal difference between average prices highlights the competitiveness and high level of real estate appreciation in both cities.
The Largest Monthly Change Since 2014
The FipeZap index registered an increase of 0,76% in the sales prices of residential properties in July 2024, marking the largest monthly change since January 2014. In other words, this acceleration is indicative of a constantly growing real estate market, especially in cities like Itajaí and Florianópolis.


One-bedroom properties saw a more significant increase in 0,80%, while units with four or more bedrooms showed an increase of 0,52%. Therefore, the variation indicates a high demand for smaller properties, reflecting changes in buyer preferences.
Currently, in terms of geographic coverage, 52 of the 56 cities monitored by the FipeZap Residential Sales Index showed price increases, including 20 of the 22 capitals. Florianópolis, for example, recorded an increase of 0,75%, demonstrating the continued appreciation of real estate in the capital of Santa Catarina.
The Impact of Balneário Camboriú on the Valorization of Itajaí
Itajaí's rise in the real estate market can be largely attributed to the influence of Balneário Camboriú. Known for having the most expensive square meter in Brazil, Balneário Camboriú drives real estate appreciation in the region, directly benefiting neighboring cities like Itajaí. Proximity to one of the most valued cities in the country creates a positive knock-on effect, thus attracting investment and increasing demand for real estate in Itajaí.
Balneário Camboriú has always offered a fast-paced and dynamic urban environment, attracting a diverse profile of residents and investors. However, this popularity brings with it challenges in terms of safety, as well as frequent traffic jams and average beach quality, which is often incomparable to other regions, such as Florianópolis.

Difference between Cost and Value when it comes to Real Estate
It is essential to clearly distinguish between cost It is value when it comes to real estate. Although it may seem cliché, this difference is crucial to understanding the true cost of acquiring an asset of this magnitude.
First, the cost refers to the amount of money spent on an acquisition. And a higher cost sometimes doesn't mean a better property.
On the other hand, the value represents the benefits and satisfaction obtained from this purchase, especially in the long term.
When considering property values, a multitude of factors come into play, especially safety and quality of life, as well as the property's potential for appreciation in the medium and long term. The region's infrastructure and its potential for continuous and sustainable development are also crucial. Incredible views, easy access to medical services, schools, colleges, leisure areas, clean beaches, and sports centers are crucial.
In other words, a high-cost property will only have high value if it provides you with great satisfaction.


Florianópolis is the Rio de Janeiro of the 70s in the 21st century
Florianópolis is recognized for its relaxed and sophisticated lifestyle. With a strong focus on quality of life and well-being, the city is the perfect choice for those seeking a balance between their personal and professional lives, allowing them to experience the best of both worlds.
The comparison with the Rio de Janeiro in the 70s is appropriate, because Florianópolis It offers an atmosphere that values emotional and physical health, as well as providing a suitable environment for practicing a wide range of sports and outdoor activities.
The neighborhoods like Jurerê, Campeche, English, Agronomic and Cacupé stand out for their high-quality infrastructure and services that promote a healthy and balanced lifestyle. This combination of factors makes Florianópolis A city sought after by people from all over the world, both for living and investing. Come and see it for yourself, schedule your visit.

We are Buzz Luxury Home Floripa, a real estate consultancy in Florianópolis specializing in luxury and high standard properties
With over 20 years of experience in the market, we are ready to assist you in your search for the ideal property. In other words, the perfect choice for investment or residence in any region of the Island. FlorianópolisWe also consider your current situation and life goals to offer the options that best meet your needs. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. One of the most beautiful places sought after by people from all over the world. Send a message and one of our executives will call you.
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