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Tourism and Technology: Strengthening Alliance for the Economic Development of Florianópolis
The convergence between tourism and technology is proving increasingly promising for expanding the economic vocations of FlorianópolisThe Santa Catarina island, a sought-after destination for people from all over the world, is known not only for its stunning beaches and rich culture, but also for its growing tech scene. In recent years, the city has seen a notable increase in the number of technology companies, boosting not only the local economy but also opening up new opportunities in the tourism sector.
The Exponential Growth of the Technology Sector
Florianópolis has emerged as a major hub for innovation and technological entrepreneurship. From fewer than 600 technology companies in 2010, the city is now home to nearly 4,000 companies in the sector. As a result, annual revenue exceeds R$1.6 billion in 2016. This rapid growth has solidified the city's position as Florianópolis as a technology hub. It also opened doors for the emergence of startups focused on the travel and tourism market.
The Rise of Turistechs in Florianópolis
The emergence of turistechs, startups that develop innovative solutions for the tourism sector, represents a crucial point in this intersection between tourism and technology. In other words, these companies are taking advantage of the opportunities offered by the growing demand for technology in tourism to offer solutions that improve the traveler's experience. And they also boost the performance of companies in the sector.
The ACATE Turistechs Working Group Initiative
In 2024, the Turistech Working Group of the Santa Catarina Technology Association (ACATE), in partnership with Destino Floripa & Region, is leading initiatives to strengthen the synergy between tourism and technology in Florianópolis. Thus, under new leadership, these entities are promoting joint initiatives to identify and connect startups, focusing on the travel and tourism sector, both in the public and private sectors.
The Role of New Leadership
With José Almeida, founder of BuscaOnibus, and Mario Costa Jr., CEO of LocalTour, leading these initiatives, there is a renewed vision and determination to boost the economic potential of FlorianópolisBoth leaders bring with them extensive entrepreneurial experience and a deep understanding of both the technology market and the tourism sector, which uniquely positions them to lead this integration movement.
Connecting Segments, Expanding Opportunities for the entire City of Floripa
The central objective of these actions is to create meaningful connections between the tourism sector and technology companies, generating new business opportunities and fostering innovation. Through detailed surveys, the group is identifying the main startups in the sector, mapping relevant fairs and events, and exploring incentive programs for tourism and startups.
The Importance of Tourism-Technology Integration
The connection between tourism and technology will not only strengthen the position of Florianópolis as a nationally and internationally renowned tourist destination, it will also boost the local economy, generating jobs and stimulating business growth. Furthermore, this integration promises to enhance the visitor experience, making it more personalized, efficient, and memorable.
Accelerating Startup Growth
Another important aspect of these initiatives is the increase in startup acceleration programs, creating a favorable environment for the emergence and development of new businesses in the tourism sector. Collaboration between government entities, such as the Ministry of Tourism and Embratur, and the private sector is essential to boost the growth of these startups and solidify their position. Florianópolis as a center of innovation in tourism and technology.
The Promising Future of Florianópolis
As the ACATE Turistech Working Group and the Destination Floripa & Region move forward with their joint initiatives, it is clear that Florianópolis is positioned to reach new heights of economic success and sustainable development. The integration of tourism and technology not only opens up new business opportunities but also strengthens the city's identity and appeal as a world-class tourist destination.
Come be part of the Future of Florianópolis
Florianópolis offers a variety of high-end and luxury real estate options, with modern finishes and technological amenities. Houses, roofing It is apartments. Coworking and teen space are some of the amenities available. Playground and toy library are also part of the package. The wellnes space with gym, functional, dance and wrestling, as well as a sports bar. In addition, there is a wet and dry sauna, massage room, spa and heated swimming pool for adults and children. A pet place and external lounge are among the features. Rooftop with sky bar, outdoor lounge and solarium, with privileged views of the city's parks and postcards.
Luxury Home Floripa – High and very high standard real estate consultancy in Florianópolis
We offer a high-end real estate space exclusively for you. With over 20 years of experience in the market, we are ready to assist you in your search for the ideal property, whether for investment or residence in any region of the Island. Florianópolis.
We are located in one of the most beautiful and sought after places in the world: Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Therefore, we can offer a wide variety of options that meet your life goals and current situation.
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