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What's the most popular city to live in Brazil? Find out why Florianópolis tops the list.
The most sought-after city to live in 2024, according to the Real Estate Demand Index (IDI-Brazil), includes a delightful surprise: Florianópolis appears as the 3rd place, trailing only Goiânia and São Paulo. This figure not only confirms the appeal of the Santa Catarina capital but also reveals a growing trend: the desire to live in places that combine quality of life, modernity, and contact with nature.
Why has Florianópolis become the most sought-after city in Southern Brazil?
First of all, it is essential to understand the reasons that put Florianópolis Popular among Brazilians seeking a new home. Initially, the combination of stunning natural landscapes and modern infrastructure has attracted more and more families, professionals, and investors.
Furthermore, the city boasts over 40 breathtaking beaches, which in itself makes it highly attractive. However, it's the combination of this paradisiacal setting and a well-structured urban ecosystem that transforms the capital into a true model of balanced development.
How does real estate demand confirm this growth?
According to IDI-Brazil, Florianópolis stood out in 2024 as one of the leaders in demand for mid- and high-end properties. In other words, there's intense activity in the local real estate sector, especially from those seeking a combination of comfort, property appreciation, and quality of life.
Consequently, the city is consolidating itself as one of the most promising markets for real estate investors. This is mainly due to the high demand for housing in regions that preserve green spaces, have good urban mobility, and offer comprehensive infrastructure.
What makes Florianópolis so attractive to live in?
Above all, what really puts Florianópolis As the most sought-after city in the South of the country, it offers a balanced lifestyle. In other words, you can work with cutting-edge technology in the morning and surf in the late afternoon.
Similarly, few Brazilian cities offer so many safe outdoor leisure options, quality education, and one of the highest Human Development Indexes (HDI) in Brazil. Similarly, there are entire neighborhoods where nature is integrated into the urban environment, creating a unique living experience.
What are the up-and-coming neighborhoods in Florianópolis?
Among the neighborhoods that most symbolize this planned growth is Tavares River, in the East of the Island. Formerly seen only as a passage route between the Campeche and the Conceição Lagoon, the neighborhood today represents one of the city's most strategic development hubs.
Today, new real estate developments, such as high-end condominiums, a modern shopping mall, and even a bilingual school, have breathed new life into the area. Still, the neighborhood maintains its original spirit: direct contact with nature and a high quality of life.
According to Marco Aurélio Alberton, president of Sinduscon da Grande Florianópolis, O Tavares River has attracted a young, professional, and demanding clientele. According to him, the secret lies in the combination of efficient infrastructure and a preserved environment. "Those who choose to live here seek a lifestyle more integrated with the environment, without sacrificing mobility and comfort," he states.
- Agronomics
- Barra da Lagoa
- Bom Jesus Waterfall
- Cacupé
- Campeche
- Canasvieiras
- Canto da Lagoa
- center
- Coconut trees
- Big Stream
- English
- John Paul
- Jurerê Internacional
- Conceição Lagoon
- Morro das Pedras
- New Campeche
- Brava Beach
- Mole Beach
- Rats
- Tavares River
- Big bag
- Sambaqui
- Santa Monica
What is the role of the technology sector in the appreciation of Florianópolis?
While attracting tourists and new residents for its beaches and tranquility, Florianópolis also stands out as a national reference in technology. This means the city doesn't depend solely on tourism for economic growth.
Indeed, the so-called "Silicon Island" is home to startups, innovation centers, and technical and higher education institutions that strengthen the local technology sector. As a result, the environment fosters entrepreneurship and attracts talent from across the country.
Therefore, the capital of Santa Catarina combines business with pleasure: it is possible to build a promising career while living in a preserved natural setting, with a high standard of living.
How does local culture influence the choice of those who want to live in Florianópolis?
Azorean culture, present in its architecture, cuisine, and traditional festivals, provides an authentic and welcoming experience. Unlike large urban centers where life is more impersonal, Florianópolis there is a sense of community that delights visitors and residents alike.
Likewise, traditional neighborhoods coexist harmoniously with new modern buildings, preserving local identity while embracing progress. Thus, Florianópolis shows itself capable of growing without losing its essence.
Is Florianópolis a good choice for families and young professionals?
Definitely. The city offers excellent public and private schools, as well as easy access to renowned universities. This benefits families who want to invest in their children's education without sacrificing a more relaxed lifestyle.
On the other hand, the capital also offers everything a young professional seeks: coworking spaces, technology events, nightlife, and outdoor activities. The local job market is also constantly expanding, which contributes to talent retention and stimulating innovation.
What are the future expectations for Florianópolis?
Projections point to continued sustainable growth. Real estate experts believe the city will remain among the most sought-after in Brazil, primarily because it maintains a balance between urban development and environmental preservation.
Soon after the pandemic, there was a significant increase in the demand for cities that offer quality of life – and Florianópolis, in this scenario, comes out ahead. This is because the municipality is able to offer everything that has become a priority: safety, well-being, access to nature, and professional opportunities.
In conclusion,
Finally, the most sought after city in Southern Brazil to live in 2024 is, without a doubt, Florianópolis – and this recognition is no coincidence. With modern infrastructure, thriving neighborhoods, a strong tech presence, and a true commitment to sustainability, the capital of Santa Catarina is positioned as an ideal destination for those seeking a higher quality, more peaceful, and more purposeful life.
That is, living in Florianópolis is choosing a lifestyle aligned with the future, where economic growth does not need to compromise harmony with nature.
We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.
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