Living in Floripa

First, the capital of Santa Catarina achieved an impressive feat: it became one of the most searched cities on Airbnb globally for the summer of 2025.

Alongside Brasília, Floripa represented Brazil in the ranking, consolidating its international appeal.

Furthermore, the massive presence of foreign tourists confirms this trend. In 2024, approximately 55% of visitors were foreign, with Argentines accounting for 45.5%.

Uruguayans, Paraguayans and Chileans also contributed to this diversity, while tourists from Europe and the United States had a growing presence on the island.

In other words, living in Floripa means living in a multicultural hub, where accents, languages and styles blend harmoniously.

Currently, Hercílio Luz International Airport is one of the busiest in Brazil for international flights.

With up to 50 operations per day expected in the 2024/2025 season, the 63% growth in traffic highlights the city's strategic importance.

Thus, living in Florianópolis isn't synonymous with isolation. On the contrary, it's about being connected to the world's major urban centers.

Direct routes include destinations such as:

• Buenos Aires, Cordoba and Rosario (Argentina)
• Montevideo (Uruguay)
• Santiago (Chile)
• Lima (Peru)
• Panama City (Panama)
• Lisbon (Portugal)

Thus, the city becomes a true international hub, guaranteeing quick access to South America, the Caribbean, Europe and North America.

At first, visitors to the city are enchanted by the beaches and nature. However, those who choose to live there discover a way of life that combines sophistication and simplicity in a rare balance.

With an HDI of 0.847, Florianópolis is among the most developed municipalities in Brazil.

Quality education, urban safety, and high per capita income reinforce the ideal scenario for families, freelance professionals, and digital nomads.

Furthermore, approximately 70% of the island's territory remains preserved with native vegetation. This means that, even with urban growth, nature remains a protagonist—especially beaches such as:

• Jurerê Internacional and Cacupé, with high-standard infrastructure and an elegant lifestyle;
• Campeche and Lagoinha do Leste, ideal for those seeking tranquility and untouched landscapes;
• Lagoa da Conceição and Mole, meeting points for surfers and outdoor enthusiasts.

Consequently, daily contact with the sea, trails, breezes, and native forests make life in Floripa an experience of genuine well-being.

Therefore, living in Floripa attracts not only tourists, but also professionals, entrepreneurs and investors.

The city combines local talent with intellectual capital, becoming a benchmark for innovation with global impact.

In other words, Florianópolis is today a city where innovation and quality of life go hand in hand.

Recognized as the National Startup Capital, it is home to one of Brazil's most vibrant technology ecosystems. Software, digital health, artificial intelligence, and e-commerce companies flourish in this highly connected environment.

It's a national movement seeking a more balanced, safe, and sophisticated life. The main migrant groups come from the following states:

• Rio Grande do Sul (15,74%)

• Sao Paulo (6,26%)

• Paraná (4,93%)

This shows that the phenomenon of living in Floripa goes far beyond tourism.

Between 2017 and 2022, more than 84,000 people migrated to the city, representing 15.7% of the total population. According to the 2022 Census, 39.1% of residents were born outside Santa Catarina, a number well above the state average.

Due to this combination of factors, Florianópolis stands out as one of the best places to live. Among its main attractions are:

• Increasingly broad international connectivity;
• Multicultural and welcoming environment;
• Mild climate for much of the year;
• Quality of public and private services;
• Healthy lifestyle, with natural nutrition, outdoor sports and lower stress levels.

Furthermore, the city continues to receive investments in mobility, infrastructure, and sustainability, which guarantees good prospects for the future.