Discover the new concept of luxury in Florianópolis with our high-end real estate blog, which features decoration, economy, spacious environments, modern design and a privileged location.
The Rolex Monte-Carlo Masters 2025 crowned Carlos Alcaraz as champion after a flawless and electrifying campaign, cementing his rise as one of the biggest names in the new generation of world tennis. The tournament, played at the iconic Monte-Carlo Country Club since 1897, is one of the oldest and most respected on the professional circuit.
Living near Rua Bocaiúva, the seaside, Agronômica, and downtown neighborhoods, is like living in one of the most pleasant and sophisticated areas of Florianópolis. Located in the city center, this charming street represents much more than just an address.
Boating is a trend that has been transforming the way travelers seek comfort, privacy, and exclusivity during their vacations. The idea of waking up to the gentle sway of the waters, watching the sunrise from the bow of a yacht, and ending the day under the stars has been enchanting more and more Brazilians—especially in destinations like Marina Itajaí, in Santa Catarina.
Currently, the Jurerê Sports Center is emerging as a central piece in a movement that promises to transform Florianópolis into a world reference in the training of high-performance athletes.
The term "invisible luxury" describes a sophisticated and contemporary concept that moves away from ostentation and delves into sensory experiences, personalization, and authenticity. It isn't displayed in material symbols, but rather in sensations, conscious choices, and details that touch those who experience, observe, or feel it.
Florianópolis' cuisine delights residents and tourists alike with dishes based on fresh fish and seafood, transforming each meal into a true celebration of coastal flavors.
Florianópolis' GDP has stood out nationally, driven primarily by the technology sector, which now accounts for 25% of the local economy and achieved revenues of R$12 billion in 2016. This growth highlights the city's potential as one of Brazil's leading innovation hubs.
Nautical tourism has become an increasingly popular option for travelers seeking unique experiences along the Brazilian coast. In Santa Catarina, this trend is growing with the growing demand for marinas equipped to offer not only support for vessels, but also comfortable and safe accommodations. Marina Itajaí, for example, recorded its highest occupancy rate since 2022, consolidating its position as a complete destination for those looking to spend the night on the water.
The Four Seasons Yacht is arriving soon to redefine luxury ocean travel. With its maiden voyage scheduled for January 2026, the Four Seasons I will offer an unparalleled experience, combining sophistication, comfort, and world-class cuisine.
Above all, the Layback Pro has established itself as one of the most important surfing championships in Brazil. In 2024, the competition brought the iconic Joaquina Beach back to the World Surf League (WSL) calendar, rekindling the tradition of major events in the region.
