Luxury Blog

The profile of luxury home buyers is changing rapidly in 2025. Once dominated by traditional entrepreneurs and experienced investors, this market is now seeing a new generation of buyers emerging strongly: millennials and single women.

João Fonseca became the tenth-youngest tennis player in the world to win a title in the ATP Tour era. At just 18 years old, the Brazilian made history by winning the ATP Buenos Aires Championships this Sunday, defeating Argentina's Francisco Cerundolo.

Jurerê Internacional is on the radar of the world's most discerning and visionary investors—and there are excellent reasons for that. Today, it's one of the most highly regarded places to live in the Americas.

Above all, Florianópolis has established itself as one of the most desirable real estate markets in Brazil. In 2024, the capital of Santa Catarina ranked third in the highest demand for mid- and high-end properties, according to the second edition of the Real Estate Demand Index (IDI-Brazil). This reinforces its attractiveness in the sector and differentiates it from other cities analyzed.

Pickleball has already taken over more than 101,000 tennis courts in the United States, and this trend continues to grow rapidly. In a country where tennis dominated for decades, this new rise is changing the sporting landscape.

Santa Catarina driver André Gaidzinski is ready to race toward the 2025 Porsche Cup Brazil season. Having won more than 30 trophies since his return to the track in 2018, he's aiming for more victories and an even more impressive performance in motorsports.

Dragon fruit production in Santa Catarina continues to expand, solidifying the state as one of the country's leading production hubs. By 2025, the harvest is expected to exceed 6,500 tons, resulting in a revenue of over R$16,000,000. This growth reflects not only the maturing orchards but also the fruit's continued popularity in the Brazilian market.

Miami is one of the most fun and sought-after destinations in the United States! Known for its paradisiacal beaches, vibrant nightlife, and events that attract tourists from all over the world, February 2025 will be a month packed with attractions for all tastes. From food festivals to marathons and art exhibitions, the city offers unique experiences combining culture, leisure, and entertainment.

Brazil's 2024/2025 soybean harvest is expected to reach a new record, estimated at 174 million tons, according to the latest industry data. This volume exceeds the previous projection of 170.8 million tons made in December, reflecting favorable weather conditions that are driving growth in agricultural production in the country.

Florianópolis was named one of the 25 hottest global destinations for 2025, according to an Airbnb survey. The capital of Santa Catarina stood out for its combination of natural beauty, culinary culture, and attractions for all types of travelers.