
The New Brazilian Luxury Hotel Industry: Comfort and Exceptional Experiences
The luxury hotel sector in Brazil is experiencing a unique moment. While the concept of luxury itself is shaped and adapted to a constantly evolving clientele, following their desires and redefining the experience, the country is emerging as a strategic destination for large international chains and visionary entrepreneurs. Ambitious projects announced years ago finally come to fruition, foreshadowing an avalanche of luxurious openings in 2024. At the same time, new groups enter the scene, accelerating the pace of works and presenting innovative proposals.