Discover the new concept of luxury in Florianópolis with our high-end real estate blog, which features decoration, economy, spacious environments, modern design and a privileged location.
The choice between Florianópolis and Balneário Camboriú has become one of the most relevant questions for those considering living well or investing intelligently in Santa Catarina. Although both are coastal, touristic, and economically important cities, they represent radically different lifestyles.
Luxury in the countryside has become one of the most sophisticated expressions of a new global lifestyle – discreet, intentional, and deeply connected to nature. In contrast to the old codes of ostentatious luxury, this new paradigm prioritizes the essential: time, silence, space, and authenticity. What was once synonymous with wealth – exposure, excess, square footage at any cost… Today gives way to the elegance of discretion and the power of living very well in more intimate, integrated, and conscious environments.
Alpes Catarina is the name that now defines a new level of real estate and tourism development in the Americas. Located in Rancho Queimado, in the Serra Catarinense mountain range, the project is consolidated as an unprecedented proposal for integrating high-end housing, boutique and luxury hotels, family entertainment, and the largest winter sports complex in the Americas, with absolute prominence given to the continent's largest indoor ski slope.
Beach kiosks in Jurerê Internacional will take on new designs this summer, inspired by the concept of American beach kiosks, especially those in Miami. This is an excellent reference for transforming the visitor experience during the summer season. It's a pilot project that promises greater practicality, comfort, and sustainability, unifying services in standardized and environmentally responsible structures.
OD/Verse is the newest development in Praia Brava, emerging as a landmark of sophistication in the high-end real estate market in Florianópolis. It is the result of a partnership between two leading companies from Santa Catarina – Dimas Construções and the Angeloni Group. The project, to be implemented in the exclusive Brava neighborhood in the north of the island, combines contemporary architecture, complete infrastructure, and convenience, establishing itself as a unique second-home option by the sea.
Milano is today among the most important construction companies in Florianópolis. Its trajectory is marked by history, vision, sophistication, and respect for the city's history. Over the last few years, the company has consolidated a unique position in the regional real estate market, skillfully navigating between the restoration and modernization of historical heritage with excellence and the creation of iconic and desirable developments.
The Florianópolis penitentiary, inaugurated on September 21, 1930, is a landmark in the history of the state of Santa Catarina. It represents part of the trajectory of public security and the evolution of the Santa Catarina prison system over almost a century. However, it is now part of the past. The public land will be vacated by the end of 2026 and will give way to the construction of a complex focused on care and collective living—a symbol of an even more cosmopolitan Florianópolis, connected to the contemporary needs of culture, leisure, and urban life.
For many, living near the sea has always seemed like a dream, but here in Florianópolis, it's a goal that's becoming a reality. Currently, with access to quality information, science now explains why you feel better near the beach, by the coast, without knowing exactly why.
Podcasts today are powerful lenses for reflecting on the transformations in our lives, whether cultural and behavioral, but also in demanding markets, such as the luxury real estate market. In a special episode of the program "Successful Marketing," broadcast by Jovem Pan News Floripa, Daianny Rocco, executive director and owner of Luxury Home Floripa, brought up a profound conversation about architecture, behavior, and the true meaning of living well.
The work on SC-401 represents a milestone for urban mobility in Florianópolis, with significant interventions that promise to transform the daily lives of those who live in or visit the capital of Santa Catarina. Despite temporary disruptions, the planned improvements will bring lasting and extremely positive impacts to the city.
