Luxury Blog

The freedom to choose the best place to live has become a global macro trend that has intensified significantly after the pandemic. Initially, what seemed like an individual quest for quality of life has become a global movement, led by people with greater geographic flexibility, a good financial situation, and grown children. These families are prioritizing places where they can live with well-being, tranquility, and contact with nature.

Mendoza is a jewel of Argentina, nestled at the foot of the imposing Andes Mountains, captivating travelers from around the world with its award-winning Malbec wines, scenic landscapes, and unique vineyard experiences. Furthermore, this destination combines rustic charm with sophistication, offering luxury hotels, refined cuisine, and outdoor activities ranging from bike rides through vineyards to tastings in centuries-old wineries.

First and foremost, Rua Bocaiúva is about to undergo a transformation that promises to restore its urban prominence. Located in the heart of Florianópolis, this street stands out for its commercial potential, architectural charm, and importance for urban mobility. Now, with the new revitalization project underway, the city is preparing to enter a new phase—more human, greener, and much more connected.

The luxury real estate market in Florianópolis is experiencing its most promising period in 2025, solidifying the capital of Santa Catarina as one of the most attractive destinations for high-end investments in Brazil. Already, the rapid growth in sales and new developments is evident, a direct result of the ongoing search for sophisticated properties with prime locations and exclusive infrastructure.

The Michelin Guide 2025 reinforces the importance of Brazilian gastronomy on the international stage, especially in the cities of São Paulo and Rio de Janeiro, by recognizing new restaurants with one star. Even so, the country remains outside the select group of nations with establishments awarded three stars, the prestigious French publication's highest recognition.

Morocco may be about to connect directly with Santa Catarina through an unprecedented air route between Florianópolis and Casablanca – and, with that, a bridge between Brazil and North Africa begins to take shape with strategic strength for tourism and the international market.

Apartments for men and women 70+ are quickly becoming a strong trend in the luxury real estate market – and, especially, are beginning to occupy a prominent place in cities like Florianópolis, where quality of life, safety and well-being go hand in hand with real estate appreciation.

Softliving: the new luxury is truly living—this idea, which has been gaining traction in Brazil, proposes a break from the fast pace and constant pressure to be productive. Instead of unattainable goals and suffocating routines, the concept invites lightness, authenticity, and presence. But what does it really mean to live more softly in everyday life? And where is it possible?

Flights to Argentina from Florianópolis will undergo a significant transformation starting in January 2026. With the implementation of a direct, daily route to Buenos Aires, the capital of Santa Catarina enhances its position as one of the main international hubs in southern Brazil. This new operation is the result of a strategic partnership between LATAM Airlines and Santa Catarina authorities, aiming to expand air connectivity with South America.