Luxury in the Countryside: Celebrities and Billionaires Choose Rural Life

Luxury in the countryside has become, in recent years, one of the most sophisticated expressions of a new global lifestyle – discreet, intentional, and deeply connected to nature. Meanwhile, the old codes of ostentatious luxury are losing ground. This new paradigm prioritizes the essential: time, silence, space, and authenticity.

Thus, what was once synonymous with wealth—ostentation, excess, square footage at any cost—is now giving way to the elegance of discretion and the power of living very well in more intimate, integrated, and conscious environments.

It is noticeable that iconic names such as Julia Roberts, Nicole Kidman, Blake Lively, Ryan Reynolds, Reese Witherspoon and the Beckham family, as well as billionaires like Warren Buffett, Mark Zuckerberg, Laurene Powell Jobs and Yvon Chouinard, demonstrate a growing preference for elegant rural properties. Functional and deeply connected to nature.

At first, many people didn't understand. This movement of luxury into the countryside might seem like just a trend. However, it reveals profound cultural transformations that indicate new values and a healthier, more conscious lifestyle.

This silent yet impactful transformation does not happen by chance.

Currently, the world is going through an era of constant stimuli and hyperconnectivity, leading to physical and emotional exhaustion. In this scenario, rural retreats are no longer just an escape, but a clear response to a lifestyle that can become unsustainable in the long term.

Increasingly, individuals who have achieved everything that consumerism can offer—including fame, fortune, and unrestricted access to everything and everywhere—are turning to the countryside in search of a more balanced and meaningful life.

Another paradigm shift in luxury.

This movement is not limited to the aesthetics or architecture of the properties. That is, it represents a profound shift in mindset, where value lies in the experience and feeling that the space provides. Small, meticulously planned country estates, with high-quality finishes, welcoming environments, and direct contact with nature, become true sanctuaries.

A perfect destination for those seeking a more serene, emotional, and rejuvenating luxury.

Furthermore, choosing to live in the countryside does not represent a step backward or an abandonment of modernity. On the contrary: many of these residences feature automation technologies, advanced security, sustainable solutions, and high-standard infrastructure. The difference is that everything is geared towards a life that respects time, the rhythms of nature, and the intelligence of good choices.

Luxury in the countryside is a new way of living, as well as a philosophy of life. A new code of sophistication that unites purpose and freedom in one place. A countryside that welcomes, inspires, and invites you to continue writing your own story, now with more tranquility, presence, awareness, and natural beauty.

Celebrities who chose luxury in the countryside.

The most revealing choices about what truly matters in life are usually not announced—they are made. And in recent years, some of the most recognizable names in film, music, and business have begun to quietly manifest a new mindset.

Prioritize life in the countryside with: quality time and freedom.

What unites these public figures, besides their global success, is a conscious decision to trade the urban pace for the discretion of rural properties. Whether in minimalist ranches or country estates, they are building routines far from ostentation. Focused on well-being, connection with nature, and a simpler, yet no less sophisticated, lifestyle.

Next, learn who these names are and how their decisions reflect, in practice, the new luxury in the countryside.

Victoria & David Beckham – Country estate in the Cotswolds, England

The British couple chose to spend much of the year in an elegant country estate in the Cotswolds, one of England's most coveted and traditional rural areas. The house, surrounded by meticulously planned gardens and typical regional stone structures, reflects a balance between English rusticity and contemporary design. There, the Beckhams cultivate a more private lifestyle, focusing on well-being, family, and simple rituals—such as growing their own vegetables, raising animals, and entertaining friends in complete privacy. Playing guitar with their children, dinners, etc. The choice of location, far from the spotlight of London or Los Angeles, reinforces their preference for a controlled routine, deeply rooted in nature—a clear signature of their new lifestyle.

Julia Roberts – Ranch in Taos (New Mexico)

The award-winning actress chose to live on a secluded ranch in Taos, New Mexico, where she maintains a tranquil routine with her family, away from the spotlight. The property reflects a lifestyle guided by essential comfort, connection with the natural landscape, and anonymity. The house, despite its simple appearance, is highly functional and designed to offer well-being and privacy—a clear demonstration that true luxury, for her, lies in silence, tranquility, and freedom.

Nicole Kidman – Country estate in Tennessee

The actress lives on a traditional-style farm in Tennessee, where she raises her children and cultivates a lifestyle far removed from Hollywood ostentation. There, they keep horses, tend vegetable gardens, and enjoy quality family time with discretion. The choice of the countryside reveals a mindset that prioritizes normalcy, presence, and the creation of memories in a safe and inspiring environment—all without sacrificing comfort, sophistication, and structure.

Blake Lively & Ryan Reynolds – Discreet luxury ranch in Pound Ridge

Ryan Reynolds and Blake Lively have left Hollywood to build a peaceful life with their children. Located in upstate New York, the couple's property exemplifies "premium country living": abundant nature, refined architecture, strategic proximity to the city, and a lifestyle without excess. The estate is maintained with a clean aesthetic, high-standard functionality, and a focus on family life. It perfectly represents the new generation of luxury: quiet, versatile, private, and deeply connected to everyday well-being.

Reese Witherspoon – Modernized Country Homes

Entrepreneur, actress, and producer Reese Witherspoon has become an aesthetic reference by investing in rural properties with a chic minimalist look. Her homes in the southern United States follow the concept of a "contemporary farmhouse," blending rustic elements with elevated comfort and architectural curation. She herself shares part of this lifestyle on her social media and productions, encouraging an aesthetic that combines roots, sophistication, and functionality.

Diane Keaton – Restored Properties in the Countryside

A film and interior design icon, Diane Keaton has dedicated years to restoring old houses in rural areas, transforming them into elegant and authentic retreats. Her style blends wood, stone, vintage furniture, and editorial design. She represents the perfect fusion of simplicity and refinement, being an absolute reference for those who see the countryside not just as a home, but as an artistic and existential expression.

Harrison Ford – Ranch in Wyoming

The veteran actor chose to live on a property in the Rocky Mountains, in the state of Wyoming, where he spends much of his time surrounded by horses and nature. The residence, although spacious, is marked by discretion, rusticity, and an absence of ostentation. Harrison Ford values the independence and tranquility offered by the countryside, in a lifestyle that prioritizes authenticity and connection with what is essential.

Matthew McConaughey – Rural life in Texas

Originally from Texas, McConaughey chose to return to his roots and lives on a rural property in his home state. He cultivates a simple routine, focusing on outdoor activities, family life, and staying away from the demands of stardom. His home represents a balance between comfort, nature, and freedom. The actor is one of the greatest examples of how luxury can be found in living with coherence, presence, and a sense of belonging.

Viggo Mortensen – Rural Life in Spain

Discreet and averse to media exposure, the "Lord of the Rings" actor lives in the Spanish countryside, where he maintains a routine almost invisible to the public eye. Passionate about literature and nature, Mortensen has built a lifestyle based on silence, introspection, and contact with the earth. His residence is simple, functional, and intimate—and this does not diminish its value: on the contrary, it reveals a sophisticated and conscious vision of what is essential.

Paul McCartney – Ranch in Tucson, Arizona

Since 1979, Paul McCartney He owns a 151-acre rural property outside Tucson, Arizona, near the Tanque Verde River and the foothills of the Rincon Mountains. The ranch, purchased with his wife Linda, has always been seen as a family retreat—discreet, welcoming, and utterly functional. Despite not boasting monumental dimensions, the house offers a swimming pool, space for outdoor activities, and a tranquil atmosphere that contrasted sharply with the intense pace of the former Beatle's career. Over the decades, the property has remained a safe haven for the family, away from the spotlight, symbolizing a kind of quiet, affectionate luxury that only the countryside can offer: nature, anonymity, and the freedom to live at one's own pace.

Madonna – Ciccone family winery in Michigan

Madonna, Robert Downey Jr., one of the biggest icons of world pop culture, also made a significant choice by investing in a rural property in the United States. Located in northern Michigan, the Ciccone Vineyard & Winery It was created by her father, Silvio Ciccone, with the artist's own support. The winery, which continues to operate as a family business, is located in a region of gentle hills and a climate favorable to viticulture, with panoramic views and a strong connection to the land. The choice to support a rural enterprise focused on the production of artisanal wine reveals a more intimate facet of the artist—focused on valuing roots, creating a family legacy, and preserving a more natural, organic, and emotionally structured lifestyle. It is a clear example of how the countryside can also be a stage for creation, belonging, and quiet sophistication.

Mark Zuckerberg – Rural properties in Hawaii and Lake Tahoe

Although he is one of the biggest names in global technology, Mark Zuckerberg has made choices that reflect a lifestyle increasingly focused on balance, nature, and privacy. His real estate investments include extensive and strategically located areas outside major urban centers. In Hawaii, for example, Zuckerberg acquired more than 1,500 acres on the island of Kauai—a property with private beaches, nature trails, food crops, and conservation areas. The main residence was built amidst native vegetation with a focus on sustainability, clean energy, and total integration with the surroundings.

Furthermore, he also owns a home on the shores of Lake Tahoe, California, surrounded by mountains, forests, and lakes—a sophisticated country setting, ideal for family, with understated architecture and elevated comfort. These properties function as strategic retreats, where it's possible to maintain a connected lifestyle, yet centered on well-being, nature, and the protection of privacy.

What drives the desire for a sophisticated rural life?

Luxury in the countryside has come to represent not just a preference, but a true redirection of priorities for those who have reached the highest levels of personal and professional success. Instead of the relentless pursuit of vibrant metropolises and cosmopolitan centers, what we see today is a growing appreciation for territories where life can be lived in its most organic, balanced, and quietly rich form.

Behind this desire lies a series of intertwined motivations: the emotional exhaustion caused by urban overexposure, the overload of digital stimuli, the progressive loss of privacy, and the absence of physical and mental space for rest.

In this context, the countryside emerges as an essential counterpoint — a place where it is possible to breathe deeply, cultivate presence, and reconnect with human values that are often forgotten.

Furthermore, living amidst nature offers a kind of luxury that the urban environment cannot replicate. The extended time, the sunrise without visual interruptions, the natural sounds replacing horns and sirens, and the possibility of better controlling one's own cycles.

It is this combination of raw beauty, autonomy, and quality of life that transforms small, sophisticated farms into assets of extremely high symbolic value.

Luxury in the countryside is not a step backward, it's the purest form of modernity.

Another decisive factor in this movement is the integration between the countryside and modernity. Unlike previous decades, rural properties today have access to high-speed internet, solar energy, automation, smart security, and even helipads. This allows them to maintain a productive and connected routine without sacrificing the essentials. In other words, it's not about escaping civilization, but about reinterpreting the way of life.

By choosing luxury in the countryside, these people are not merely seeking refuge: they are deliberately constructing a new way of being. In which silence, autonomy, and natural beauty once again become the true markers of status and success.

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What drives the desire for a sophisticated rural life?

For those who have already experienced everything the city has to offer – from fine dining to triplex penthouses – the countryside represents what is truly missing. The fresh air, absolute silence, open horizons, and a slower pace of life. By choosing to live in or invest in small rural properties, this demographic reveals a new ambition: complete autonomy.

Controlling the cultivation of your own food, walking amidst greenery, keeping pets and other animals free. Transforming daily life into a sequence of valuable sensory experiences is a rare privilege—and, for that very reason, highly valued. The countryside is a home and territory of physical, emotional, and creative freedom.

Creative inspiration for an even better performance.

Behind this movement also lies a heightened awareness of well-being and performance. Many who have migrated to this lifestyle seek to renew their energy, preserve their health, and develop major projects with greater focus.

In a world saturated with notifications, finding an environment where body and mind can operate at their maximum potential is, today, one of the greatest luxuries possible.

A space to live freely: animals, leisure, and real connection.

One of the greatest riches provided by luxury in the countryside It's the freedom to occupy space as one wishes—without the limitations imposed by the urban environment. Raising large dogs, horses, ponies, birds, and other animals that delight children becomes viable, safe, and enjoyable. More than that: it promotes real connections, everyday affection, and unique educational experiences.

The same applies to leisure. Many properties feature courts, swimming pools, decks with sunset views, spas, libraries, and even private movie theaters. Everything is designed to provide elegant entertainment while maintaining complete privacy. Whether for intimate gatherings or creative retreats, these properties become multifunctional spaces: opening up possibilities for rest, socializing, and focus.

The children, in turn, have a true sensory school there: they learn from the land, from the animals, from the cycles of the seasons. Adults slow down. Families reconnect. And all this without sacrificing comfort, aesthetics, and excellence in the finishes and daily operation of the property.

Conscious eating as an expression of luxury in the countryside.

Luxury in the countryside This is becoming increasingly clear in food. It's not about subsistence, but about quality control. High-end properties have invested in organic gardens, orchards, greenhouses, and small-scale in-house production, often with technical support from agricultural engineers, nutritionists, and consulting chefs. Food becomes a central pillar of the experience, and it all begins with the origin of the ingredients.

Many residents even maintain a well-established logistical flow: they produce in the fields and supply their city homes on a weekly basis. What is planted and harvested at home—without pesticides, herbicides, or intermediaries—has a guaranteed destination on the family table, at gatherings with friends, and even at private events. This represents greater health, traceability, flavor, and autonomy.

Local production, with curation and skilled labor, provides a sophisticated yet functional system: fresh food, cycles adjusted to seasonality, and aesthetic preparation. It's a luxury because it demands structure, a team, planning, and nutritional intelligence—and, precisely for that reason, it's highly valued by those seeking excellence in everyday life.

Professional management: efficient operation with high standards.

Contrary to popular belief, the person who chooses the luxury in the countryside He doesn't take on the rural routine alone. On the contrary: there's a chain of specialized professionals who keep everything running at a high standard. Caretakers, gardeners, kitchen staff, animal handlers, environmental consultants, and operational technicians make up tailor-made teams.

It is common for these properties to operate with high-performance technological systems: smart cameras, climate sensors, solar panels, automated irrigation, and state-of-the-art security systems. This allows the owner to monitor everything remotely and have peace of mind even when they are not present.

The result is a sophisticated, precise, and efficient rural operation—preserving the charm of the countryside, but with absolute control, comfort, and security. It's the marriage of nature and technology, with management that reflects the level of demand and refinement of the public that chooses this lifestyle.

The best of both worlds: between the countryside and the city.

Adopt the luxury in the countryside It doesn't mean breaking away from the city, but rather gaining autonomy to move between two worlds. Many homeowners maintain urban apartments, offices, and professional commitments in capital cities, but choose the countryside as a base for health, rest, and creative production.

This duality is possible thanks to strategic mobility. Whether by easily accessible roads, helicopters, or even executive jets, the rural-urban routine is seamlessly adjusted. The rural residence becomes more than just a country house: it's an extension of the lifestyle, a territory for recharging, well-being, and high performance.

This choice creates a life with more control over time, pace, and environment. Instead of being held hostage by the city, the person begins to determine when and how they wish to be connected to it—with the freedom to withdraw when necessary. A flexible, powerful, and increasingly valued lifestyle.

Luxury that is also an investment: asset and emotional intelligence.

In addition to all the emotional, operational, and family benefits, the luxury in the countryside It also stands out as a highly strategic investment. Well-located properties with premium infrastructure and construction potential show consistent appreciation—mainly because they are scarce products on the market.

This scarcity increases exclusivity and transforms each property into a unique asset. Many of these plots allow for expansion, customized projects, and unique structures, making them attractive for both personal use and high-end commercial development: hospitality spaces, retreats, events, wellness experiences, among others.

Finally, there is an intangible but essential value: emotional investment. Living well, with health, space, freedom, silence, and beauty is, today, one of the most effective ways to protect what is most precious to us. The countryside becomes an affective and functional asset, delivering returns in all dimensions of life.

It's possible to experience luxury in the countryside next to Florianópolis.

The philosophy of luxury in the countryside It's not restricted to international celebrities, nor does it require exile far from major urban centers. Around Florianópolis, there's a privileged geography for those who wish to live with freedom, privacy, and connection with nature, without sacrificing infrastructure, mobility, and urban access.

A Greater Florianópolis It brings together diverse regions with ideal topography, climate, and characteristics for those seeking exclusive properties. From compact farms focused on well-being to larger plots for animal breeding projects, organic production, artisanal wineries, cheese factories, or hospitality facilities. Furthermore, it offers easy access to the capital, whether for professional commitments, urban leisure, or family logistics.

Cities like Saint Amaro of the Empress, Paulo Lopes and some specific neighborhoods of Garopaba They offer preserved landscapes, as well as excellent road access and a pace of life that combines nature with sophistication. These areas are sought after by families, entrepreneurs, and investors who see in the countryside the new possible—and, above all, feasible—luxury.

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Rancho Queimado: rural sophistication less than an hour from the capital.

Burned Ranch It stands out as the main destination in the Santa Catarina mountains for living in comfort, enjoying natural beauty and a high quality of life. Located about 60 km from Florianópolis, the city combines a mountain climate, lush nature and a profile valued by those seeking exclusivity.

It's a place that combines rare conditions: clean air, safety, fertile land, very low population density, and a still-preserved environment. Families seeking a more conscious lifestyle find it the ideal space to cultivate vegetable gardens, vineyards, and sustainable livestock farming with specialized technical support. There's also a strong focus on hospitality: boutique hotels, wellness retreats, and country houses designed for rest and reconnection.

The city has direct access via BR-282, allowing for quick trips to the capital and the coast without compromising the tranquility of the countryside. In this scenario, living or investing in Rancho Queimado represents a strategic choice. That is, both for living and for increasing property value. After all, time slows down there, life breathes, and the countryside finds its place alongside design, technology, and a sophisticated vision for the future.

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Estância Arcari: where the countryside becomes an expression of sophistication.

A Arcari Ranch, The Rancho Queimado project accurately represents the new paradigm of luxury in the countryside — where exclusivity, nature, and design meet with purpose. The project is designed for those who value tranquility, authenticity, and natural beauty, without sacrificing architectural excellence and intelligent infrastructure.

With plots ranging from 20,000 to 50,000 m², it offers complete freedom to create: vegetable gardens, vineyards, sustainable farms, or simply a retreat for contemplation. More than a development, Estância Arcari proposes a lifestyle with a slower pace, outdoor living, and genuinely pleasurable experiences.

Strategic location with a retreat-like atmosphere.

Just 60 km from Florianópolis, Estância Arcari is located in one of the most sought-after areas of the Santa Catarina mountains.

The mild climate, rolling terrain, natural lakes, and native vegetation create an atmosphere of rare tranquility and constant inspiration. Even so, mobility is excellent: easy access to the BR-282 highway allows for travel between the countryside and the city with complete ease.

This balance makes the location a realistic option for high-end housing, remote work, or a second home with complete autonomy. Furthermore, the location allows for living in harmony with nature, without sacrificing dynamism and connectivity.

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Infrastructure that values time and expands possibilities.

At Estância Arcari, the infrastructure doesn't compete with the landscape: it It exalts time, silence, and comfort.. Therefore, the proposal values every moment: whether it's a sunset reflected in the water or an outdoor lounge around the fireplace.

Common areas such as the infinity pool and wellness spaces were created to provide daily enjoyment, combining aesthetics and functionality. Furthermore, the architecture is contemporary, featuring premium materials, visual integration with the surroundings, and elegantly designed spaces for entertaining.

It is a territory designed for those who wish to transform the countryside into a true setting of health, freedom, beauty, and fulfillment.

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In conclusion,

Finally, the luxury in the countryside This reflects a real and definitive transformation in the way successful individuals choose to live, invest, and take care of themselves. Thus, by combining refined aesthetics, everyday freedom, conscious eating, professional management, and asset appreciation, these properties offer much more than a home: they offer a complete, intelligent, and desirable way of life.

Small, high-end country estates become unique assets. In other words, they offer health, space, purpose, and financial return.

In other words, choosing the field today is a gesture of emotional intelligence, strategic vision, and genuine sophistication—exactly the kind of choice that defines the new luxury.

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