![pesquisar](data:image/svg+xml,<%3Fxml version="1.0" encoding="UTF-8"%3F><svg xmlns="http://www.w3.org/2000/svg" height="24px" viewBox="0 -960 960 960" width="24px" fill="%23000"><path d="M784-120 532-372q-30 24-69 38t-83 14q-109 0-184.5-75.5T120-580q0-109 75.5-184.5T380-840q109 0 184.5 75.5T640-580q0 44-14 83t-38 69l252 252-56 56ZM380-400q75 0 127.5-52.5T560-580q0-75-52.5-127.5T380-760q-75 0-127.5 52.5T200-580q0 75 52.5 127.5T380-400Z"></path></svg>)
New Properties: Florianópolis at the Top
Florianópolis once again stands out in the Brazilian real estate market and consolidates itself as the city with the highest average price in the country for properties being launched.
In the third quarter of 2024, the average price per square meter in the capital of Santa Catarina reached impressive R$ 19,137.40. According to the Real Estate Launch Index, developed by the OLX Group and real estate intelligence firm DataZAP.
In comparison, the national average for the same period was R$11,184.00, highlighting the significant appreciation of the region.
The analysis included 11 regions, including São Paulo, Rio de Janeiro, Belo Horizonte, and Curitiba. However, Florianópolis It not only led in average price but also presented unique features, such as the absence of launches in the economy segment, reflecting a market focused on high-end products.
Why does Florianópolis lead the price ranking?
The appreciation of real estate in Florianópolis is driven by several factors that make the region attractive to investors and high-end consumers.
- Focus on the Luxury Market:
Florianópolis is the only city among those analyzed without any launches in the economy segment, which reinforces its strategic focus on luxury developments. The high-end market has seen significant growth. 22,54% in the period, while the medium-high standard segment registered an increase of 3,83%This scenario reflects the city's clear vocation to serve customers with greater purchasing power. - Valuation Above the National Average:
In the last 12 months, property values in the capital of Santa Catarina reached 39,19%, far outpacing other monitored regions. Furthermore, the growth in new construction prices in Florianópolis outpaced the National Construction Cost Index (INCC), which increased by 2,16% in the third quarter, while real estate in the city saw an average increase of 3,08%. - Quality of Life and Infrastructure:
Recognized for its high quality of life, Florianópolis offers a combination of natural beauty, safety, and modern infrastructure. These aspects make the city highly desirable for those seeking high-end real estate, especially in upscale neighborhoods like Jurerê Internacional and Centro.
What are the highlights of the real estate market in Florianópolis?
- Very High Standard Trend:
The index reveals that the capital of Santa Catarina is a market geared toward high-end real estate, with values that stand out even among other cities with a tradition of luxury developments. Balneário Camboriú and Itapema, nearby cities renowned for their high-value properties, were not included in the study, but Florianópolis remains ahead even in comparison. - Exclusivity:
The lack of affordable launches demonstrates a focus on exclusive projects, which cater to a select audience and consolidate the city as a premium real estate destination. - Dynamism in the Real Estate Market:
Although the index focuses on new launches, the market's dynamism in Florianópolis is also reflected in areas such as renovations and resales of high-end properties. This amplifies the impact of appreciation across different market sectors.
How does Florianópolis impact the national scenario?
The performance of Florianópolis in the real estate market points to a change in the profile of launches in Brazil, highlighting a trend towards regionalization and specialization. While São Paulo and Rio de Janeiro maintain diversified markets, Florianópolis consolidates itself as a hub for luxury real estate.
Furthermore, the above-average performance reinforces the city as a bellwether for the high-end segment, attracting the attention of investors seeking significant returns in valued regions.
Florianópolis, a reference in luxury real estate
In short, Florianópolis stands out nationally for leading the rankings for average price per square meter in new properties and for its exclusivity in the luxury market. The city's impressive appreciation over the past 12 months, combined with its strategic focus on high-end properties, solidifies the capital of Santa Catarina as one of the most promising markets in the country.
Investing in real estate in the region not only offers above-average financial returns, but also the opportunity to benefit from a robust real estate market with high demand for premium properties. For those seeking exclusivity, increased value, and quality of life, Florianópolis remains the ideal destination.
We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.
📱 +55 48 99660 6799
✉️ dayrocco@luxuryhomefloripa.com
📷 Follow on Instagram
♠️ Check out our Real Estate Portfolio