Real estate market in Floripa, find out everything

Many people are wondering why the real estate market in general is hot, amidst the crisis caused by COVID. To understand the whole scenario, we have to divide it between:

• Post-pandemic economic changes;

• The social changes (perhaps the biggest of the century) that we are experiencing.

In the economy:

• Lower interest rates (the lowest in the last 20 years);

• A multitude of real estate credit lines;

• Movement in favor of risk diversification;

• And look for assets with a value that is less sensitive to volatility.

So low interest rates make borrowing costs cheaper and real estate financing more attractive. It's called the Low Interest Era.⠀

The lower it is, the lower the profitability of fixed income investments (the most conservative) will be. The guideline is to mix the portfolio with investments in variable income + fixed income – in the long term.⠀

Therefore, the risk is greater.⠀

Properties in the East region of Florianópolis have increased in value by an average of 20% in the last two years. Actual valuation number of our portfolio.⠀

The value per square meter for rent in Florianópolis is one of the highest in the country, reaching R$ 70.00 in properties close to the sea.⠀

In social life:⠀

The quarantine showed us that knowing ourselves and being mentally well allows us to better face challenges. 

There has never been so much talk about Meditating, practicing yoga and studying more organic foods. 

Comprehensive body-mind-soul self-care is a path of no return after a year in which health was the official agenda.

Doctors went live, teachers learned how to use online classrooms, free courses were extensively offered and we realized that collective self-sufficiency was formed.

If we look inside our homes, our way of living, consuming, relating to our family.

Everything began to be questioned:

• Am I paying due attention to my quality of life and that of my family?

• Am I living in accordance with my ideals and life goals?

• Does my scale of values match the future I've always dreamed of?

• Since I can work online, can I live where I always dreamed of?

The change can already be felt in the new urban exodus:

The concept of city, over time, has become a fixture on the scales of human evolution. Whenever something occurs transformation, It is in urban areas that it most often manifests itself.

This phenomenon was already emerging with the technological revolution and gained strength during the pandemic.

But movement to rural areas is low, people are leaving large centers and looking for smaller urban centers.

And a smaller urban center with a beach would be perfect, right? Yes.

However, Floripa entered the radar of people from all over Brazil and the world. São Paulo, Rio Grande do Sul, Rio de Janeiro, Brasília, Belo Horizonte, Mato Grosso do Sul, Mato Grosso, are the main states where these new residents come from.

And from outside the country, a movement of people who are Brazilian and want to invest here is impressive. Furthermore, Europeans, Americans, Canadians, rent for a longer period.

Those who were packed to go live in other countries unpacked their bags and pointed to Floripa. But how can we leave our parents tohere after a pandemic like this? No. They are the most important people to us.

In 50 minutes we are in SP, 1h30 from Rio de Janeiro and live in one of the 300 main destinations in the world chosen by tourists. 

If the city's civil construction market is super hot, with new developments and properties in general being sold with an appreciation of 15% since the beginning of the pandemic (7 months), while investors' bet was that values would reduce by 30%.

So, the demand for houses and land, especially in condominiums, exceeded the demand for apartments. Proposals with Garden apartments are being valued more.

If we look at changes in consumption needs, we can do a quick calculation:

• Those who live in large cities know how much the life of a family costs. When we start comparing with Florianópolis, even though it is considered one of the capitals with a high cost of living, the cost of schools can reach a maximum of R$ 2,500.00 and this range ranges from the most traditional to the most constructivist. Comparing with SP, it is approximately 60% cheaper.

• The city is safe. Children can ride their bikes in the eastern neighborhoods of the island, for example, with complete freedom.

• Despite not being a large center, it offers excellent options for restaurants, supermarkets, shopping malls and other services.

• The health network is complete and has a network of excellent hospitals nearby. 

Do you want to discover other wonders of Floripa? Read this article about live in Floripa.