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Floripa Takes Off and the Real Estate Market Too: High Appreciation
The real estate market of Florianópolis is in full flight. And above all, the historic record of traffic at Hercílio Luz International Airport during the 2024/2025 season is one of the main drivers of this appreciation.
The island has established itself as one of the most connected and sought-after destinations in Latin America. This has had a direct impact on the demand for high-end real estate, particularly in beach areas and near the airport.
What data reveals the new tourism scenario in Florianópolis?
Initially, the numbers speak for themselves. The airport in the capital of Santa Catarina received 1.5 million passengers during the 24/25 summer, an increase of 23% compared to the previous year. In January 2025 alone, 547,203 passengers were handled, the highest number ever recorded in the terminal's history. Furthermore, January 19th broke a record with 20,400 passengers in a single day. And on the 25th, a new milestone was reached with 32 international departures.
I.e, Florianópolis has definitely entered the national and international radar as a high-demand destination, which expands opportunities in the real estate sector.
How does continued tourism reinforce property values?
In February, even after the peak season, the airport maintained a daily average of 17,500 passengers. This behavior, unusual for seasonal destinations, indicates a shift in the local tourism profile: more stable, longer lasting and more attractive to investors.
In other words, this consistent visitor arrival makes the vacation rental market even more advantageous. Consequently, luxury properties in strategic neighborhoods are becoming a favorite for the real estate market, for those seeking comfort, mobility, and a guaranteed financial return.
What does the airport's new international phase represent?
At the moment, Florianópolis is more globalized than ever. In the last three months, the airport handled 541,613 international passengers. Now with new routes to Lisbon, Panama, and the Caribbean, the capital of Santa Catarina has reached third place in the national ranking of airports with the highest volume of international flights.
This direct connection to major international hubs reinforces the city's appeal to both tourists and real estate investors. And it's not just the volume of flights that's impressive, but also the occupancy rate: 85% on average on international flights—a figure that attests to the strong demand.
Which destinations are leading this new wave of international tourism?
Argentina continues to be one of the main source markets for tourists to FlorianópolisThere was a 58% increase in the number of passengers from Buenos Aires, Córdoba, and Rosario. Chile saw even more significant growth: 80%, with Santiago experiencing a notable increase, operating up to 10 daily flights.
Furthermore, new connections to Lisbon, Panama, and the Caribbean demonstrate that the city is no longer just a national option and is now competing among major global destinations. Thus, the diverse flow of visitors reinforces the solid appreciation of the island's real estate market.
How does the air network directly influence the real estate sector?
With 22 active routes, Florianópolis is connected to the main flight hubs in Brazil and abroad. This facilitates access for tourists and investors, making local properties even more valuable. Regions such as Jurerê Internacional, Campeche, Conceição Lagoon It is Cacupé have seen an increase in demand for high-end properties with privileged locations and complete infrastructure.
Similar to other luxury destinations around the world, the better the air connectivity, the greater the real estate attractiveness. Therefore, those looking to invest in properties with potential for appreciation should consider not only location and construction standards, but also accessibility and proximity to these international gateways.
Why is this the ideal time to invest in real estate in Florianópolis?
First of all, the combination of continued appreciation, tourism expansion and increased connectivity puts Florianópolis in a prominent position in the national market. Properties in prime areas have been experiencing significant increases in value, and the trend is for this trend to continue upward.
Likewise, the stability in the flow of visitors and the growing presence of foreigners are boosting the rental sector, making investment in vacation properties an increasingly profitable strategy.
On the other hand, projections for new flights and future routes indicate that international tourism growth is still far from reaching its peak. Savvy investors know that the best time to enter is when the market is booming. and that's exactly what's happening now in Floripa.
In conclusion,
Finally, Florianópolis is experiencing a cycle of appreciation that goes beyond the momentary summer excitement. The airport's infrastructure, traffic data, and the city's growing internationalization create a favorable scenario for solid, long-term investments.
Therefore, for those seeking high profitability, asset security and participation in a rapidly growing market: the real estate market Florianópolis presents itself as one of Brazil's best opportunities today. Those who invest now, with strategic vision, will reap the rewards of this accelerated transformation.
We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.
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