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February 11, 2025

Florianópolis stands out in property searches and surpasses other cities in the ranking

First of all, Florianópolis has established itself as one of the most desirable real estate markets in Brazil. In 2024, the capital of Santa Catarina ranked third in the highest demand for mid- and high-end properties, according to the second edition of the Real Estate Demand Index (IDI-Brazil). This reinforces its attractiveness in the sector and differentiates it from other cities analyzed.

Compared to other municipalities in the ranking, Florianópolis stands out for offering a superior quality of life, top-notch infrastructure, and a privileged natural setting. While cities like São Paulo and Goiânia lead the search for real estate, the capital of Santa Catarina stands out for its combination of balanced urbanization, security, and growing economic potential.

Why does Florianópolis attract so many real estate investors?

The search for properties in Florianópolis This isn't a coincidence. The city boasts unique characteristics that boost its market, making it one of the most strategic locations for real estate investment. Unlike large urban centers like São Paulo and Goiânia, which stand out for their economic dynamism and high population density, Florianópolis positions itself as an alternative that combines quality of life and sustainable growth.

The first factor that contributes to this prominence is its urban planning. Florianópolis has a more balanced approach to real estate development, avoiding overcrowding and preserving its identity. While Goiânia benefits from recent legislation that facilitates development, the capital of Santa Catarina already has a history of organized growth, which directly impacts property values.

Furthermore, the city attracts both residents and investors due to its high Human Development Index (HDI), which is among the highest in Brazil. This means that Florianópolis combines income, longevity, and education at levels superior to other capitals in the ranking. Thus, mid- and high-end properties are highly valued, as they cater to a demanding public seeking security, comfort, and a highly modern infrastructure.

Comparison with other cities in the ranking

When analyzing the IDI-Brazil ranking, it is clear that Florianópolis stands out from other cities by offering a unique balance between development and environmental preservation. Cities like São Paulo and Goiânia are leaders in property development, but they face challenges such as intense traffic congestion, pollution, and high population density.

On the other hand, Florianópolis maintains structured and sustainable growth. Compared to Brasília, which ranks 4th in the ranking, the capital of Santa Catarina stands out for its stunning coastline and a more well-being-focused environment. This leads many buyers to invest in the city, whether for permanent residence or vacation property acquisition.

Curitiba, which is also among the cities with the highest demand, has a strong real estate market, but lacks the same tourist appeal as Florianópolis offers. This makes the capital of Santa Catarina even more valuable for those looking to invest in real estate, both for residential and vacation rental purposes, ensuring greater profitability over time.

The appreciation of the real estate market in Florianópolis

The growth of the real estate sector in Florianópolis isn't limited to demand alone. Rising property values have been one of the main factors driving investment in the city. While São Paulo and Goiânia lead in search volume, Florianópolis wins over investors by guaranteeing an excellent financial return.

The mid-range real estate segment, aimed at families with incomes between R$12,000 and R$24,000, grew significantly throughout 2024. At the beginning of the year, Florianópolis It was ranked 9th but ended the period in 3rd place, demonstrating a significant increase in market interest. This increase reinforces confidence in the local real estate sector and highlights the potential for property appreciation.

In the high-end market, aimed at families with incomes above R$1,000,0016, Florianópolis also stood out. The city secured third place in the ranking, trailing only São Paulo and Goiânia. This achievement is due to the exclusivity of its developments and the quality of the buildings, which cater to a select and demanding public.

The future of the real estate market in Florianópolis

The outlook for the coming years points to continued growth in property searches in the city. Efficient urban planning, combined with environmental preservation and economic development, tends to consolidate Florianópolis as one of the main real estate references in Brazil.

Unlike Recife and Salvador, which face fluctuations in demand and challenges in attracting new launches, Florianópolis maintains a steady rate of appreciation. This stability ensures greater security for those wishing to invest in the sector, whether purchasing properties for housing or for rental income.

Furthermore, tourism demand further strengthens the city's appeal. Unlike Belo Horizonte or Brasília, where tourism has less impact on the real estate market, Florianópolis receives thousands of visitors annually, which increases the demand for properties both for housing and short-term rentals.

Florianópolis: a solid and promising real estate market

Definitely, Florianópolis has established itself as one of the most promising cities for those seeking to invest in mid- and high-end real estate. Compared to other municipalities in the ranking, the capital of Santa Catarina stands out for its quality of life, safety, and increased property value.

Whether for living or investing, the search for properties in Florianópolis reflects a solid and expanding market, which will continue to attract buyers and investors in the coming years.

Meet Oceana redefining Jurerê: An Icon High End

Jurerê has a history marked by the sustainable development of a beach resort deeply identified with the concept of "High End." Therefore, this is a development that synthesizes all the value attributes associated with the high-end clientele. On the land where this beach first appeared to the world, here is a development that will give new contours to Jurerê, redefining your story. Furthermore, understand how the planning and sustainability were the essential pillars for the creation of this neighborhood so loved around the world.

A 5-Star Resort, 365 Days a Year

Oceana will feature an exclusive and unprecedented Boutique Hotel with 60 rooms. In other words, it will be a benchmark both in Florianópolis, as in southern Brazil. Therefore, offering fine dining, convenience, and beach services. This way, they will better translate the concept of good living into the condominium.

Florianópolis is the best city to live in South America

Florianópolis stands out not only in the real estate market but also as one of the best places to live. According to the renowned international portal Tourist Maker, the city was voted the best in South America for quality of life. This recognition further reinforces the reason why the search for properties in the capital of Santa Catarina grows year after year.

Unlike metropolises like São Paulo and Goiânia, Florianópolis offers a more balanced lifestyle, combining urban infrastructure with a preserved natural environment. The city boasts paradisiacal beaches, a diverse cuisine, and a safe environment—factors that directly influence the decision of those seeking a property for housing or investment.

Furthermore, the capital of Santa Catarina stands out for its efficient public services, access to quality education, and a well-structured healthcare system. This makes it a highly sought-after option for families seeking a better quality of life and investors seeking real estate in a city with growing demand and guaranteed appreciation.

The best city to live in after 60, in Santa Catarina

Another factor driving the search for properties in the city is the 60+ demographic. The Urban Development Index for Longevity (IDL) showed Florianópolis as the best city in Santa Catarina to live in old age. This data is especially relevant for the real estate sector, as the city becomes an ideal destination for retirees who want tranquility without sacrificing infrastructure and comfort.

Compared to other capitals in Brazil, Florianópolis offers a unique combination of safety, quality medical care, and wellness-focused leisure options. Unlike cities like Recife and Belo Horizonte, where urban mobility can be challenging for seniors, Florianópolis It offers an accessible structure, in addition to having several green areas and living spaces.

The presence of excellent medical centers, combined with a mild climate and a range of properties designed to ensure accessibility and comfort, makes Florianópolis a preferred destination for those seeking quality of life in their senior years. The increased demand for real estate in the city reflects this scenario and reinforces its attractiveness for both new residents and investors attentive to market trends.

Florianópolis é o 5º melhor lugar para se aposentar, do BR e EUA

Florianópolis among the 20 best cities to invest in real estate

The appreciation potential of Florianópolis has not gone unnoticed on the international stage. According to a survey by the British newspaper Telegraph, the capital of Santa Catarina is among the 20 best cities in the world for investing in real estate. This recognition positions Florianópolis at a different level, becoming a global reference for real estate investors.

The city's real estate market has established itself as one of the most promising in Brazil, attracting not only local buyers but also foreign investors who see the steady appreciation of real estate in the region. Compared to other cities in the ranking, Florianópolis stands out for its strategic location, developed infrastructure and high tourism potential.

While São Paulo and Goiânia are ranked nationally for the high volume of property searches, Florianópolis stands out for its investment quality. The steady appreciation of real estate values, combined with high demand and the city's orderly growth, guarantees a secure return for those who choose to invest in the sector. With this, the capital of Santa Catarina reaffirms its position as one of the most attractive destinations for real estate investment in Brazil and the world.

We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.

Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.

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With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.

📱 +55 48 99660 6799
✉️ dayrocco@luxuryhomefloripa.com.br
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Category: Luxury Blog
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