Florianópolis in 1st place as the most competitive city in Brazil

Florianópolis, our charming capital of the state of Santa Catarina, won first place in the prestigious Competitiveness Ranking of Municipalities in 2023. This extraordinary feat positioned Florianópolis as the city with the greatest capacity to provide quality public services throughout Brazil. So, let's find out what makes our city so exceptional and how it surpassed strong competitors such as São Paulo, Barueri and São Caetano do Sul.

Living in Florianópolis means having your daily life close to nature, being part of your best moment

Floripa offers a total of 42 beaches that cater to all styles for lovers of the nautical world. Including surfing, stand up paddle boarding, kitesurfing, sailing, diving and deep sea fishing. Some of these beaches have specific conditions for practicing these sports. As well, the city has calm, flat beaches with crystal clear waters, ideal for relaxing moments with family and friends. Furthermore, this paradise in the south of Brazil has the most diverse national and global recognition, some of the main ones being:

🏆 1st place for best city to raise children – Delta Economics & Finance
🏆 1st place for the best city to live in South America – Tourist Maker Portal
🏆 1st place for best city to live in after the age of 60 in Santa Catarina – IDL Index
🏆 2nd place among the smartest cities in Brazil – Connected Smart Cities
🏆 3rd place in Human Development Index – HDI Brazil
🏆 5th Best place to retire, in BR and USA – Mongeral Aegon Longevity Institute and FGV
🏆 Among the 20 best cities to invest in real estate – Telegraph, UK

The Center for Political Leadership (CLP) study

The Municipalities Competitiveness Ranking is a study carried out by the Center for Political Leadership (CLP), in collaboration with Gove and Seall. This research, previewed exclusively by CNN Brasil, evaluated 410 Brazilian cities, all with populations greater than 80 thousand inhabitants. As a result, data from this study revealed an impressive growth trajectory for Florianópolis.

Florianópolis: from fourth place to leader

In the first edition of this prestigious ranking, in 2020, Florianópolis already stood out, occupying fourth place. However, year after year, the city advanced one position until reaching the leadership in 2023. Therefore, this meteoric rise demonstrates the city's commitment to improving the quality of life of its citizens.

Competitiveness and Florianopolitan social well-being

Tadeu Barros, CEO of CLP, emphasizes that competitiveness is a direct indicator of social well-being. In other words, a competitive city is one that best meets the needs of its citizens, ensuring a superior quality of life.

Highlights of Florianópolis

With a population of approximately 574 thousand inhabitants, Florianópolis leads the ranking with excellent evaluations in the areas of health, safety and human capital. Furthermore, the city stands out in the collection of domestic waste and water supply, receiving maximum marks in these aspects.

Professional qualification

One of the factors that most contributed to Florianópolis' rise was its performance in the human capital pillar. Therefore, in this aspect, the city rose an impressive 42 positions in just three years. As well, Florianópolis stands out for the quality of its workforce in formal jobs, obtaining the highest score among all the cities in the ranking. Furthermore, enrollment rates in higher, technical and vocational education in the city are also notable.

The Contribution of Senac-SC

The National Commercial Learning Service (Senac) of Santa Catarina played a fundamental role in this achievement. Therefore, the institution believes that the result is directly related to public professional qualification policies implemented in the city. As well, Florianópolis has a strong collaboration between Senac, the municipal and state government, creating a favorable environment for the development of skills in sectors such as technology, tourism and gastronomy.

Changes in Post-Pandemic Education

The CLP ranking also showed a notable difference between enrollment rates in technical and vocational education compared to higher education in Florianópolis. In other words, according to Senac-SC, it can be attributed to the post-pandemic economic crisis, which directed investments in education towards basic education to the detriment of technical and professional education.

With the market recovery after the pandemic, there was an increase in enrollments, especially in the virtual modality of qualification courses. As a result, this phenomenon suggested people adapting to new educational trends.

The Contribution of the Executive Secretariat for Economic Development of Florianópolis

The Florianópolis Executive Secretariat for Economic Development also played a vital role in improving professional qualifications in the city. The existence of research and innovation centers, together with programs such as Floripa Mais Empregos and Floripa Mais Tec, has attracted qualified professionals to the city.

The importance of the competitiveness ranking of municipalities

This achievement by Florianópolis marks the first time that a capital has led the Municipal Competitiveness Ranking. Tadeu Barros highlights that cities like Florianópolis, due to the concentration of people and social inequalities, face complex challenges.

On the one hand, capitals have the ability to attract investment, create jobs and increase income. On the other hand, this population concentration can result in challenges such as violence and social disorganization. Therefore, it is crucial that municipal managers use concrete data, such as the ranking, to support their decisions and improve the quality of life of their citizens.

Inspiration and learning

The Municipality Competitiveness Ranking is not just an assessment, but a powerful tool for public management. In this way, it allows the municipalities that stand out to serve as inspiration and learning for others. Furthermore, it educates the population about the importance of evaluating the performance of their managers and making informed decisions during elections.

Florianópolis is a brilliant example of how a commitment to quality of life, professional qualifications and health care can transform a city into a competitive hub. As a result of the strategies adopted, it is a city that balances modernity and tradition, attracting qualified people and boosting its growth.

As a result, Florianópolis deservedly won the title of most competitive city in Brazil in 2023. This feat is an inspiration for the entire country. In other words, showing that investing in education, health and professional training is the path to a much more promising future.

With information @ CNN Brazil

Where to live in Florianópolis? Discover the best choices to adapt style and routine

When deciding where to live in Floripa, one of the first and most important questions people face is choosing the ideal neighborhood and location. Currently, Ilha da Magia offers a variety of enchanting options, each with its own peculiarities and unique characteristics.

Here at Buzz Luxury Home Floripa we are a team of experts in real estate for living and investing in Florianópolis. Therefore, through our complete real estate consultancy, you will be able to do what we call Recognition of the areas of Florianópolis. In other words, according to your objectives, routines, desires and investment possibilities, we present the areas and plan with you the best way to take advantage of the available opportunities.

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