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Florianópolis & Airbnb: Among the Most Desired Global Destinations of 2025
Florianópolis was named one of the 25 hottest global destinations for 2025, according to an Airbnb survey. In other words, the capital of Santa Catarina stood out for its combination of natural beauty, gastronomic culture, and attractions for all types of travelers.
The survey compared searches conducted on the platform between 2023 and 2024 and identified the most popular destinations for check-ins next year. Among them: Florianópolis appears alongside iconic cities such as Tokyo, Cartagena and Palermo.
The attractions that make Florianópolis a sought-after destination
1. Paradisiacal beaches: a paradise for all types of travelers
Florianópolis is already known worldwide for its 42 beaches, offering diverse experiences for all types of travelers. In other words, the city appeals to everyone from those seeking extreme surfing waves to those who prefer tranquil scenery and crystal-clear waters.
For surfing lovers, beaches like Joaquina, Mole and Campeche are must-see stops. Joaquina, for example, hosts international competitions and has perfect waves for athletes of all levels. On the other hand, Mole Beach attracts a young, relaxed crowd, combining sports and nightlife.
On the other hand, those looking for peaceful retreats and calm waters can visit beaches such as Lagoinha do Leste, Daniela and Jurerê InternacionalLagoinha do Leste is a true untouched paradise, accessible only by trail or boat, offering a unique experience of contact with nature. Jurerê Internacional combines sophistication and leisure, with beach clubs and a complete infrastructure for those seeking seaside comfort.
Whether for extreme sports or relaxation, Florianópolis has a beach ideal for every type of traveler, establishing itself as one of the most sought-after beach destinations in the world.
2. Gastronomic wealth: from the Oyster Capital to the best of Santa Catarina cuisine
The gastronomy of Florianópolis It's a major draw for tourists from around the world. The city is not only famous for its natural beauty but also stands out for its rich culinary culture, with traditional dishes that showcase the flavors of the sea and fresh regional ingredients.
Florianópolis It is known as the "Oyster Capital," accounting for over 90% of the country's seafood production. Renowned restaurants in the Ribeirão da Ilha region offer fresh oysters prepared in a variety of ways—au natural, au gratin, or steamed—always accompanied by select wines or sparkling wines.
Besides oysters, Azorean cuisine is one of the city's mainstays. Traditional dishes like shrimp stew, seafood stew, and roasted mullet are true icons of local cuisine. Restaurants in Conceição Lagoon It is Saint Anthony of Lisbon provide a unique gastronomic experience, combining striking flavors with stunning sea views.
With a diverse and authentic cuisine, Florianópolis It attracts both lovers of haute cuisine and those who want to experience flavors typical of coastal culture.
3. Culture, trails and ecotourism: the essence of the Magic Island
In addition to the beaches and gastronomy, Florianópolis stands out for its rich culture and its offering of ecotourism and adventure activities. In other words, the city is a stronghold of Azorean traditions, which are manifested in its architecture, crafts, and popular festivals.
Historic neighborhoods such as Saint Anthony of Lisbon and Ribeirão da Ilha preserve colorful colonial mansions and centuries-old churches, providing a true journey back in time. Traditional festivals, such as the Festa do Divino Espírito Santo, delight locals and visitors with folkloric celebrations and traditional dishes.
For adventure lovers and nature lovers, the island boasts stunning trails that lead to incredible scenery. Among the most popular are:
- Lagoinha do Leste Trail: access to one of the most isolated and preserved beaches in Florianópolis.
- Lagoa Coast Trail: light walk that passes through small fishing villages and leads to a beautiful waterfall.
- Morro da Cruz Trail: panoramic view of the city and the meeting point between Lagoa da Conceição and the sea.
The city also offers options for adventure tourism enthusiasts, such as diving, paragliding, sandboarding on the Joaquina dunes and boat trips to Ilha do Campeche. Currently known as the “Brazilian Caribbean”.
Florianópolis It combines tradition, culture and nature, providing a complete experience for those who wish to explore the charms of the Magic Island in depth.
4. Safety in Florianópolis: a reliable destination for tourists
When planning a trip, the safety of the destination is an essential factor, and Florianópolis stands out as one of the safest capitals in Brazil. Therefore, the city has lower crime rates compared to other major capitals in the country, especially in tourist areas such as Jurerê Internacional, Conceição Lagoon It is Saint Anthony of Lisbon.
In addition to overt policing, Florianópolis It boasts an efficient public safety structure, including monitoring in busy areas. It also has specialized tourism policing and community programs aimed at protecting residents and visitors. More than ever, the city is also known for its hospitality and welcoming nature, contributing to a much more peaceful and enjoyable environment for tourists.
Tips to ensure a safe experience include
- Choose well-rated accommodations on Airbnb, located in safe neighborhoods and close to tourist attractions.
- Avoid areas with little traffic at night, as in any tourist destination.
- As well as using reliable transportation apps for night travel.
Brazil in the Airbnb global ranking
In addition to FlorianópolisBrasília also stood out on Airbnb's list, being considered a destination that balances urban charm and nature. According to the platform, the federal capital is especially popular during Carnival, with a significant increase in searches, especially from travelers from Rio de Janeiro and São Paulo.
Airbnb's research analyzed trends based on searches made between the first and third quarters of 2024 for trips in 2025 and compared them with the same period the previous year. In the survey, Florianópolis and Brasília appear alongside cities such as Tokyo, Palermo, Seville and Houston.
In addition, other South American destinations also appear on the list, such as Cartagena (Colombia), Mar del Plata (Argentina) and La Serena (Chile).
Ranking: 25 destinations on the rise for 2025, according to Airbnb
- Puerto Escondido, Mexico
- Green Bay, United States
- Tokyo, Japan
- Palermo, Italy
- Cartagena, Colombia
- Charleston, United States
- La Serena, Chile
- Kyoto, Japan
- Vancouver, Canada
- Bombay, India
- Mar del Plata, Argentina
- Hua Hin, Thailand
- Manly, Australia
- Seville, Spain
- Bad Staffelstein, Germany
- Baton Rouge, United States
- Savoie, France
- Chiang Mai, Thailand
- Cardiff, United Kingdom
- Les Deux Alpes, France
- Whitsundays, Australia
- Florianopolis, Brazil
- Houston, United States
- Brasilia, Brazil
- Jacksonville, United States
In addition to this survey, a Booking.com survey revealed that João Pessoa (PB) is also among the global destinations on the rise for 2025, alongside San Pedro de Atacama (Chile) and Tromsø (Norway).
Another survey from the same platform showed that, in addition to Florianópolis, Rio de Janeiro is one of the 10 most sought-after destinations for travel between January and March 2025. In the ranking, the capital of Santa Catarina occupies 4th place, while Rio appears in 7th place.
Investing in real estate in Florianópolis for Airbnb: high demand and attractive profitability
Florianópolis It is not only one of the most sought-after destinations for tourism, but it has also become one of the best real estate markets in Brazil for investments in short-term rentals (short stays) on Airbnb.
The growing demand for accommodations in the city means that owners who invest in vacation rental properties are seeing financial returns well above the national average. Regions like Jurerê Internacional, English, Conceição Lagoon It is Campeche are some of the most profitable, as they attract tourists all year round, whether in summer or outside the high season.
Why invest in Airbnb properties in Florianópolis?
- High demand all year round – In addition to the peak summer season, Florianópolis welcomes tourists for events, conferences and long weekends, ensuring constant occupancy.
- Valued daily rates – In noble regions with complete infrastructure, such as Jurerê Internacional and Beira-Mar Norte, daily rates may exceed R$ 1,000.00 in high season.
- Low vacancy risk – Unlike traditional rentals, the short-stay model allows for high turnover and dynamic pricing, maximizing investor profits.
- Real estate appreciation – Florianópolis is one of the Brazilian capitals with the highest real estate appreciation, making investment even more attractive in the long term.
The profitability of a well-located and well-managed property on Airbnb can easily exceed 0.8% to 1.2% per month on the property's value, a rate well above the average conventional rental rate. Furthermore, there's the flexibility to use the property during specific periods and rent it out in the remaining months, generating passive income without compromising your equity.
With the perfect combination of high tourist demand, real estate appreciation and excellent occupancy rates, Florianópolis stands out as one of the most profitable destinations in Brazil for those looking to invest in Airbnb-focused properties.
We are Buzz Luxury Home Floripa, a real estate consultancy in Florianópolis specializing in luxury and high standard properties
With over 20 years of experience in the market, we are ready to assist you in your search for the ideal property. In other words, the perfect choice for investment or residence in any region of the Island. FlorianópolisWe also consider your current situation and life goals to offer the options that best meet your needs. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. One of the most beautiful places sought after by people from all over the world. Send a message and one of our executives will call you.
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