Try Before You Buy: New Real Estate Trend in Florianópolis
Currently the “Try Before You Buy”, or in Portuguese, “Try Before You Buy”, is a type of service that is rapidly gaining popularity, especially in the real estate and e-commerce sectors. With the growth of marketplaces that adopt this practice, it is clear that consumers are looking for safer and more conscious ways to make their purchases, especially when it comes to significant investments, such as purchasing a property.






Try Before You Buy at Luxury Home Floripa
Here in Luxury Home Floripa, we recognize the importance of providing our clients with a complete and satisfactory experience before making a decision as important as moving to another city and purchasing a property.
Therefore, we offer the modality “Try Before You Buy”, which allows interested parties to rent a property with us with the option of including their preference to purchase the property in the rental contract.
With this option, customers have the opportunity to live in one of our properties in Florianópolis, enjoying all the benefits and amenities it offers, while evaluating expectations and long-term needs. It's an innovative and effective way to ensure your purchasing decision, that is, it's a facilitator in your goal of moving to Florianópolis.









Benefits of “Try Before You Buy”
Get to know the city before committing
For many people who are considering moving to FlorianópolisWhether coming from cities such as Rio de Janeiro, São Paulo, Porto Alegre, Londrina, Maringá, Curitiba, Campinas, Belo Horizonte, among others, renting a property before buying is a facilitating choice. In other words, it allows them the opportunity to get to know the city and enjoy and experience its unique atmosphere. Florianópolis, before making a permanent commitment.
Test Lifestyle and Routine
In addition to getting to know the city, the “Try Before You Buy” also offers customers the chance to experience the lifestyle that Florianópolis has to offer. In other words, they can establish a daily routine, discover leisure and entertainment activities, and truly envision themselves living in the city long-term. This is especially important for those moving from other regions of the country and want to be sure they're making the right choice.
Evaluate the Property’s Details and Amenities
When renting a property with the option of preference to purchase, customers have the opportunity to evaluate in detail all the features and amenities of the property. In other words, they can check whether the distribution of the rooms meets their needs. As well as confirm the tranquility of the neighborhood, security issues, and whether the facilities, such as swimming pool, gym, leisure area, among others, are in line with your expectations. This allows them to make an informed and conscious choice. And as a result, it ensures that they are investing in a property that truly meets their needs and desires.
The Growth in Demand for Renting Luxury Properties with High Standards in Florianópolis
The real estate market of Florianópolis has experienced a notable increase in demand for high-end luxury properties, reflecting a scenario of economic growth and prosperity in the region. According to data from Secovi-SC, there has been an impressive increase in 30% in the search for luxury properties in 2023, compared to the previous year. This growth is even more significant when analyzing property value ranges, with an increase of 40% in the search for properties with monthly rent between 15 and 20 thousand reais, and a surprising increase in 60% in the search for properties from 20 to 40 thousand reais.
Profile of Tenants and Most Desirable Neighborhoods
Currently the most desired neighborhoods for luxury property rentals in Florianópolis include Jurerê Internacional, Conceição Lagoon, North Seaside, Agronomic and Cacupé. These locations not only offer high-standard infrastructure, but also provide an exclusive and privileged lifestyle for their residents.
Regarding the profile of tenants looking for luxury properties, there is a diversity of demand:
Entrepreneurs:
High investment entrepreneurs are looking for properties that offer complete infrastructure to meet the demands of a remote work environment. In other words, including spaces for home offices, leisure and security areas.
Upper Class Families:
Upper-class families prioritize safety, space and leisure for their children. Therefore, they seek houses in gated communities that offer green areas. As well as playgrounds and sports courts, providing a safe and comfortable environment for the whole family.
Retirees with high purchasing power:
Retirees with high purchasing power look for properties that offer comfort, convenience and a privileged location. Apartments with sea view, concierge services and easy access to all amenities are highly valued by this audience.
Relevant Factors in Choosing a Property
Several factors influence the choice of a luxury property in Florianópolis:
- Location: Proximity to services, neighborhood safety and leisure infrastructure are essential considerations in the rental decision.
- Security: Gated communities with 24-hour concierge and monitoring systems are highly valued to ensure residents' peace of mind.
- Finishing: High-quality materials, modern design and functionality are aspects that add value to luxury properties.
- Infrastructure: The presence of swimming pools, gyms, party rooms and green areas within the condominium or property is an important differentiator.
- View: Properties with views of the sea, lagoon or green areas are especially attractive for those looking for an exclusive and privileged living experience.
The Rental Market in Florianópolis
In addition to the increase in demand for luxury properties, the residential rental market in Florianópolis has stood out nationally. According to data from FipeZap, the price of residential rent in the city has increased by 23,41% in the last 12 months, becoming the third most valued in Brazil. The average price per square meter in Florianópolis reached R$ 51.18, reflecting the attractiveness and appreciation of the local real estate market.
Neighborhoods that have the Most Value for Rent in Florianópolis
The neighborhoods that have increased in value for rent in Florianópolis reflect the diversity and quality of the real estate offering in the city:
- Agronomic: R$ 59.4 /m²
- Center: R$ 53.1 /m²
- Bag of Lemons: R$ 51.0 /m²
- Itacorubi: R$ 50.3 /m²
- Trindade: R$ 47.8 /m²
- Córrego Grande: R$ 47.7 /m²
- Ingleses from Rio Vermelho: R$ 42.7 /m²
- Narrow: R$ 42.5 /m²
- Coqueiros: R$ 39.0 /m²
- Capoeiras: R$ 36.2 /m²
These neighborhoods offer a variety of luxury real estate options, catering to the different preferences and needs of renters.
We are Buzz Luxury Home, a luxury and high standard real estate consultancy in Florianópolis
We offer a high-end real estate space exclusively for you. With over 20 years of experience in the market, we are ready to assist you in your search for the ideal property, whether for investment or for a home in any region of the Island. Florianópolis.
Furthermore, we are located in one of the most beautiful and sought-after places in the world: Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Therefore, we can offer a wide variety of options that meet your life goals and current situation.
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