Category Archives: Luxury Blog

Roland Garros 2025 concluded with a rare combination of drama, refined technique, and pure emotion. The second Grand Slam of the season confirmed the dominance of...

Quiet luxury is a macro trend of recent years, but more importantly, it's a new way of living. Marked by refined discretion, appreciation...

Jurerê Internacional, one of the most sophisticated and well-structured neighborhoods in Florianópolis, will host the highly anticipated edition of the Itaú BBA IRONMAN Brazil 2025. ...

Melnick, recognized for its outstanding performance in the south of the country, is expanding its presence in the national market with a new and sophisticated launch in...

The Rolex Monte-Carlo Masters 2025 crowned Carlos Alcaraz as champion after a flawless and electrifying campaign, cementing his rise as one of the biggest names in...

Living near Rua Bocaiúva, the seaside area, Agronômica, and downtown means living in one of the most pleasant and sophisticated areas of Florianópolis. Located in...

Boating is a trend that's transforming the way travelers seek comfort, privacy, and exclusivity during their vacations. The idea of waking up...

Currently, the Jurerê Sports Center is emerging as a central piece in a movement that promises to transform Florianópolis into a world reference in the training of high-level athletes...

The term invisible luxury describes a sophisticated and contemporary concept that moves away from ostentation and delves into sensory experiences, personalization, and authenticity. It doesn't...

Florianópolis' cuisine delights residents and tourists alike with dishes made with fresh fish and seafood, transforming every meal into a true...

Florianópolis' GDP has stood out on the national scene, driven mainly by the technology sector, which already represents 25% of the local economy and reached...

Nautical tourism has become an increasingly popular option for travelers seeking unique experiences along the Brazilian coast. In Santa Catarina, this...

The Four Seasons Yacht is arriving soon to redefine luxury ocean travel. With its maiden voyage scheduled for January...

First and foremost, the Layback Pro has established itself as one of the most important surfing championships in Brazil. In 2024, the competition brought back the...

From March 20 to 22, 2025, Florianópolis will host the second edition of the Floripa Surf Film Festival, one of the most promising events in the...

First of all, the 11th Florianópolis Cultural Marathon arrives in 2025 with a vibrant and diverse program, transforming the city into a great...

The Jurerê Night Run 2025 will once again be a unique experience, combining running and live music in the vibrant atmosphere of Jurerê Internacional, Florianópolis. The event will be...

The new BTG Pactual Terminal has redefined the boarding experience for passengers seeking exclusivity, comfort, and sophistication. Located at Guarulhos International Airport, next to...

The profile of luxury homebuyers is changing rapidly in 2025. Once dominated by traditional entrepreneurs and experienced investors, this market now sees...

João Fonseca became the tenth-youngest tennis player in the world to win a title in the ATP Tour era. At just 18 years old, the...

Jurerê Internacional is on the radar of the world's most demanding and visionary investors—and what it doesn't say are excellent reasons for this. Today,...

First and foremost, Florianópolis has established itself as one of the most desirable real estate markets in Brazil. In 2024, the capital of Santa Catarina ranked 3rd in the...

Pickleball has already taken over more than 101,000 tennis courts in the United States, and this trend continues to grow rapidly. In other words, in...

Santa Catarina driver André Gaidzinski is ready to race toward the 2025 Porsche Cup Brazil season. With more than 30 trophies won since his...

Dragon fruit production in Santa Catarina continues to expand, solidifying the state as one of the country's leading production hubs. By 2025, the expectation is...

Miami is one of the most fun and sought-after destinations in the United States! Known for its paradisiacal beaches, vibrant nightlife, and events that...

Brazil's soybean harvest for the 2024/2025 season promises to reach a new record, estimated at 174 million tons, according to the latest data...

Florianópolis was named one of the 25 hottest global destinations for 2025, according to an Airbnb survey. The capital of Santa Catarina stood out for...

Top Market, one of the city's most charming street malls. Located in the historic center, the development combines convenience, culture, and unique experiences. Thus,...

The revitalization of the Walter Lange Nautical Park, located in Baía Sul, in Florianópolis, marks the beginning of a new chapter for sport and...