Category Archives: Luxury Blog

The Michelin Guide 2025 reinforces the importance of Brazilian gastronomy on the international stage, especially in the cities of São Paulo and Rio de Janeiro, by recognizing...

Morocco may be about to connect directly with Santa Catarina through a unique air route between Florianópolis and Casablanca – and, with...

Apartments for men and women 70+ are quickly becoming a strong trend in the luxury real estate market – and, importantly, are starting to occupy a...

Softliving: the new luxury is truly living — this idea, which has been gaining momentum in Brazil, proposes a break with the fast pace and...

Flights to Argentina from Florianópolis will undergo a major transformation starting in January 2026. With the implementation of a...

The most sought-after city to live in 2024, according to the Real Estate Demand Index (IDI-Brazil), includes a delightful surprise: Florianópolis appears in 3rd place, ...

The Jurerê Marathon is much more than just a running event – it's a festival of sport, well-being and entertainment for everyone...

Gehl Architects' work in Florianópolis marks a new chapter in the urban planning of our capital, with a focus on active mobility, public spaces...

CASACOR Floripa 2025 already has a set date, the official cast has been announced and an inspiring theme that promises to transform how visitors see architecture, the...

Have you ever heard of retrofitting in the high-end market? This practice has been gaining ground in the luxury real estate market, including...

Schaefer's launches mark a new chapter in the history of the Brazilian nautical industry by presenting 2025 models that not only surprise with their design, but also...

The migration of Brazilians has reached a new level of intensity and according to data from the 2022 Census released by the IBGE, Santa Catarina leads the national ranking...

Discover how quiet luxury is redefining the concept of luxury around the world and why Florianópolis has become the new symbol of quiet sophistication...

Firstly, the licensing of the Beira-Mar Norte marina was officially released to follow the regular procedures of the Santa Catarina Environmental Institute...

The Florianópolis real estate market is booming. And most importantly, the historic record for business activity at Hercílio Luz International Airport during...

Jurerê Internacional was named the best urban beach in the Ibero-American rankings. Florianópolis also secured two other prominent positions, with Lagoinha do Leste in 7th place.

Gabriel Benetton is a world champion kite surfer who has been gaining prominence for his talent in daring maneuvers and incredible dedication, but also for his choice...

Roland Garros 2025 concluded with a rare combination of drama, refined technique, and pure emotion. The second Grand Slam of the season confirmed the dominance of...

Quiet luxury is a macro trend of recent years, but more importantly, it's a new way of living. Marked by refined discretion, appreciation...

Jurerê Internacional, one of the most sophisticated and well-structured neighborhoods in Florianópolis, will host the highly anticipated edition of the Itaú BBA IRONMAN Brazil 2025. ...

Melnick, recognized for its outstanding performance in the south of the country, is expanding its presence in the national market with a new and sophisticated launch in...

The Rolex Monte-Carlo Masters 2025 crowned Carlos Alcaraz as champion after a flawless and electrifying campaign, cementing his rise as one of the biggest names in...

Living near Rua Bocaiúva, the seaside area, Agronômica, and downtown means living in one of the most pleasant and sophisticated areas of Florianópolis. Located in...

Boating is a trend that's transforming the way travelers seek comfort, privacy, and exclusivity during their vacations. The idea of waking up...

Currently, the Jurerê Sports Center is emerging as a central piece in a movement that promises to transform Florianópolis into a world reference in the training of high-level athletes...

The term invisible luxury describes a sophisticated and contemporary concept that moves away from ostentation and delves into sensory experiences, personalization, and authenticity. It doesn't...

Florianópolis' cuisine delights residents and tourists alike with dishes made with fresh fish and seafood, transforming every meal into a true...

Florianópolis' GDP has stood out on the national scene, driven mainly by the technology sector, which already represents 25% of the local economy and reached...

Nautical tourism has become an increasingly popular option for travelers seeking unique experiences along the Brazilian coast. In Santa Catarina, this...

The Four Seasons Yacht is arriving soon to redefine luxury ocean travel. With its maiden voyage scheduled for January...