CASACOR SP 2021
CASACOR SP 2021: The term house universe has never made so much sense. Due to a long period of isolation, the concept of living well has undergone major changes. Therefore, investing in home has become a priority and the market is booming.
In this context, design and architecture consumers are increasingly aware of trends in the sector. And currently, I was excitedly awaiting the reopening of CASACOR SP (which was closed not last year due to the isolation period).
The exhibition returned renewed. In a year marked by changes, the CASACOR São Paulo return to be itinerant and takes place at a new address: after long season at the Jockey Club – where it remained for 14 years – the largest and most recognized exhibition in the architecture, decoration, design and landscaping segment in the Americas takes place in the newest multipurpose event space in Latin America, attached to the Allianz Parque Arena, Parque Mirante.
Casa Cor is a thermometer, especially the São Paulo exhibition considered the largest in Latin America.
So let's list some very strong trends:
✔️Organic lines. Few straight lines were seen in the exhibition, especially on the sofas;
✔️Earth tones. Terracotta is the favorite of the season (bordering on exaggeration);
✔️Natural materials;
✔️Opaque findings;
✔️Dehydrated plants;
✔️Biophilia, green has invaded every room in the house;
✔️The industrial style gave way to a more natural and rustic style with strong references to Brazilianness.
✔️National crafts have never been more valued.
The Original House
The Original House promotes a series of reflections, especially due to the evident desire to return to origins, to seek in ancestry and simplicity the necessary balance between the past and the future. The experience proposed by CASACOR São Paulo begins right at the entrance, where the guest artist, Felipe Morozini, presents a synesthetic and immersive installation. In this way, it invites the visitor to enter the universe of CASACOR, through a large tunnel, in which the dwellings of nature, such as beehives, João de Barro's nests, termite mounds, mollusk shells and cocoons, represent the ancestral home, starting the great journey proposed by the event.
The installation, called A Light at the End of the Tunnel, 100% is sustainable and made with reusable materials, occupying the entire entrance, with large LED panels, which will display projections created by the artist.
“I always had the desire to materialize the collective feeling of light at the end of the tunnel and joining CASACOR São Paulo gave me this opportunity. The idea is to speak a little about hope in this adverse moment we are living in, bringing the exercise of looking back, thinking about what has already happened. Furthermore, I wanted to celebrate the architects of nature, with a view that puts what is small into grandiose proportions. Anyone who visits the space will have a unique and very personal experience, with the images, smells and sounds that we are preparing”, says Morozini.