Paradigm Cine Arte: Alternative Cultural Space

Paradigma Cine Arte, located in the neighborhood Saint Anthony of Lisbon, in the North of the Island of Florianópolis, is the only cinema in the city dedicated exclusively to showing alternative films. The cinema offers a unique experience for those who enjoy non-mainstream cinematic productions, with an alternative and cult.

Since its opening in 2010, Paradigma has established itself as the perfect place for film lovers and has been an important platform for accessing cultural and independent cinema in the capital of Santa Catarina.

A Story of Passion for Cinema

Founded by the Didone family, Paradigma Cine Arte was born out of coincidence. While building a project in the Corporate Park Business Center on SC-401, the family realized the potential of a charming, well-sounded auditorium that was being underutilized.

Felipe Didone, the cinema's director and curator, decided to transform the space into a curated cinema, focusing on films of high artistic and cultural quality, moving away from Hollywood productions.

According to Felipe, the cinema project has always had a cultural and non-profit nature, functioning as a sideline. Currently, Paradigma is responsible for bringing Florianópolis a selection of films that would be unlikely to be shown elsewhere, providing an alternative to commercial cinema and attracting a diverse audience.

Curating the Paradigm: An Exclusive Look at Alternative Films

Paradigma Cine Arte's curation is incredible, current, and intelligent. It's personally curated by Felipe Didone, who stays up-to-date on film releases and trends by attending international festivals like the Berlin Film Festival.

Throughout the year, he monitors the release calendar and carefully studies each work to choose those titles that deserve space in Paradigma. "If I had more theaters, I'd be filling them with people. There are many good films in European, Latin American, and Asian productions.", comments Felipe, about the richness of the film scene outside the United States.

The cinema screens films from different countries and genres weekly, ensuring a varied program. On a typical week, for example, you can watch Italian films, as well as Brazilian and French films, all carefully selected to provide an enriching cinematic experience.

Furthermore, Paradigma strives to offer a diverse program, alternating between productions that include works by European, Asian, and Latin American filmmakers, often with titles exclusive to the city.

Highlight for International and Independent Films

Paradigma Cine Arte is proud to be the only space in Florianópolis which screens titles like "Ervas Secas," a Turkish film that won the Palme d'Or at the Cannes Film Festival. According to Felipe, these films are selected even though they know the financial return may be lower, because he believes these titles have inestimable cultural value.

"Who's going to show a three-hour Turkish film? I feel like I have to get it, after all, it's a film a moviegoer will want to watch in a theater, not at home.", explained Felipe.

This commitment to alternative cinema is reinforced by the resistance to giving in to the appeal of blockbusters and superhero films, common in large shopping malls and commercial cinemas.

Instead, Paradigma invests in exclusive curation and works that are often overlooked by large cinema chains, but which have great cultural appeal and value for film-loving audiences.

Who is the audience of Paradigma Cine Arte?

Paradigma Cine Arte's audience is diverse and goes beyond hardcore movie buffs. There's a steady presence of seniors attending afternoon screenings, college students taking advantage of the Monday promotion with half-price tickets, and groups of friends who turn a trip to the cinema into a full-blown experience, complete with coffee and post-screening discussions.

For Felipe, Paradigma is a response to the demand for alternative cultural spaces in Florianópolis, expanding access to art films and bringing the city closer to other Brazilian capitals that have alternative cinema circuits, such as São Paulo, Rio de Janeiro and Curitiba.

Special Programming: Varilux Festival and Normal Programming

During the Varilux Festival week, the Cine Art Paradigm is stepping up its screenings with a special program that includes six daily screenings, starting at 9 a.m. This initiative reflects the cinema's commitment to offering a rich and varied program, featuring French and international films that highlight the cultural and artistic diversity of world cinema.

Check out the schedule for the week of November 7th to 13th:

07/11 (Thursday)

• 09:00 – The Room Next Door
• 11:15 AM – I'm Still Here
• 2:00 p.m. – Diamond in the Rough
• 4:20 p.m. – Daaaaaali!
• 6:20 p.m. – Bolero
• 8:50 p.m. – I'm Still Here

08/11 (Friday)

• 09:00 – The Room Next Door
• 11:15 AM – I'm Still Here
• 2:00 p.m. – The Successor
• 4:15 p.m. – Madame Durocher
• 6:10 p.m. – Three Friends
• 8:50 p.m. – I'm Still Here

09/11 (Saturday)

• 09:00 – The Room Next Door
• 11:15 AM – I'm Still Here
• 2:00 p.m. – The Second Act
• 3:40 p.m. – Fanfare
• 5:45 p.m. – The Count of Monte Cristo
• 8:50 p.m. – I'm Still Here

10/11 (Sunday)

• 09:00 – The Room Next Door
• 11:15 AM – I'm Still Here
• 2:00 p.m. – Savages
• 4:00 p.m. – Mega Scene
• 6:20 p.m. – The King's Favorite
• 8:50 p.m. – I'm Still Here

11/11 (Monday)

• 09:00 – The Room Next Door
• 11:15 AM – I'm Still Here
• 2:00 p.m. – 1874: The Birth of Impressionism
• 4:20 p.m. – The Story of Souleymane
• 6:50 p.m. – The Good Teacher
• 8:50 p.m. – I'm Still Here

12/11 (Tuesday)

• 09:00 – The Room Next Door
• 11:15 AM – I'm Still Here
• 2:00 p.m. – Three Friends
• 4:40 p.m. – The Last Jew
• 6:50 p.m. – Truffaut: The Director of My Life
• 8:50 p.m. – I'm Still Here

11/13 (Wednesday)

• 09:00 – The Room Next Door
• 11:15 AM – I'm Still Here
• 2:00 p.m. – The Sun as Witness
• 4:15 p.m. – Green Gold
• 6:45 p.m. – Just a Few Days
• 8:50 p.m. – I'm Still Here

The program continues with the screening of a variety of titles, including classics, dramas and international documentaries, which highlight the best of alternative cinema.

The Space: Structure and Movie Rental

In addition to film screenings, the Cine Art Paradigm offers a rental store with a collection of alternative films on DVD and Blu-ray. Therefore, when renting a title, customers can keep it for up to 15 days, thus extending the cultural experience beyond the theater. This collection allows visitors to explore productions from different eras and styles, fostering independent film culture.

Does Paradigma Cine Arte Promote Other Events?

Yes, Paradigma Cine Arte is much more than a cinema. In other words, the venue is also a cultural center that hosts events such as debates, lectures, and meetings with film professionals. These events are ideal for those who want to deepen their knowledge of the seventh art. This allows the public to participate in discussions with filmmakers, screenwriters, and film critics. These cultural activities make Paradigma a place for learning and exchanging experiences. As a result, it attracts everyone from the curious to professionals and film students, who find it a reference point for artistic and cultural development.

In addition, it has sonorous thirds.
With musical performances always on the first Tuesday of each month.

Why is it worth knowing the Cine Arte Paradigm?

Whether you want to watch a period film or take part in a special exhibition, Paradigma Cine Arte is a rare gem in Florianópolis. The privileged location on SC 401, in Saint Anthony of Lisbon, and the quality of the exhibitions make Paradigma a unique option for those seeking an authentic cultural experience.

Furthermore, Paradigma Cine Arte provides a cozy and unique space where cinema is celebrated in its purest form. In other words, for those looking to discover new narratives and expand their cinematic repertoire, Paradigma is the ideal destination.

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A Non-Profit Cultural Space

Paradigma Cine Arte operates as a non-profit cultural initiative, maintaining its programming faithful to the purpose of promoting quality cinema and giving visibility to productions that would otherwise be difficult to find space in other cinemas in the region.

Despite the challenge of competing with streaming platforms, Paradigma continues to attract audiences who value the pleasurable and unique experience of leaving home and going to see a film in a theater.

In conclusion, Paradigma Cine Arte is a meeting point in FlorianópolisWith exclusive curation and a commitment to arthouse cinema, Paradigma represents a true space of cultural resistance in the city. In this way, it keeps the essence of the cinematic experience alive and promotes access to alternative and independent cinema.

Find out more by visiting the website: https://www.paradigmacinearte.com/