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The New Luxury of Jurerê Internacional
In recent years, the concept of luxury has been transformed, giving rise to New Luxury. Instead of ostentation, expensive cars, and fancy parties, Jurerê Internacional is already practicing the new idea of luxury, which prioritizes longevity, quality of life, and contact with nature.
This change reflects a new approach to housing and social interaction, focused on sustainability and well-being. First and foremost, it's worth noting that the neighborhood, known for its mansions and beach clubs, is now focusing on more balanced growth.
Therefore, apartments More compact buildings with so-called active facades—with shops and services on the ground floor—are at the heart of this new vision. The main goal is to integrate residents' daily lives with nature and sports, promoting a healthy lifestyle and distancing themselves from extravagance.
What is the new concept of luxury in Jurerê Internacional?
What decades ago was synonymous with ostentation, today translates into harmony, sophistication, and well-being. Valuing coexistence and quality of life, rather than focusing solely on material things. In other words, luxury in Jurerê is in the experience and not in the objects. The potential growth of the region now includes, for example, the expansion of Jurerê Open Shopping, which will soon offer new high-end residential and commercial spaces.
Furthermore, the concept of luxury now includes the creation of areas that encourage conviviality among residents. More outdoor spaces, parks, and squares are essential in this new scenario, fostering interaction and celebration with family and friends. This movement reflects the search for a more welcoming and sustainable lifestyle, where luxury isn't about the price, but the experience.
How do new developments meet the profile of residents?
The first major change is in the format of the properties. Previously focused on mansions, the market will now focus on apartments From compact units measuring approximately 70 square meters to larger options measuring 600 square meters, these projects, designed by award-winning architecture firms, offer quality of life without sacrificing comfort and luxury.
The new resident of Jurerê is someone who values life, sustainability, and contact with nature. Buildings with active facades, bike paths, and nearby parks are some of the attractions for this group.
The goal is to offer high-end homes without the need for ostentation. Thus, luxury lies in the materials used, such as porcelain and wood, and in the integration with the natural environment.
How important are active facades for coexistence in Jurerê?
Another innovative aspect of this transformation is the adoption of active facades. In buildings that combine commercial and residential spaces, the ground floors are designated for retail, while the upper floors house residences. This configuration brings life to the neighborhood, with bars, restaurants, and social spaces.
Co-living is another form of luxury, allowing residents to celebrate moments with family and friends. Furthermore, proximity to shops and services eliminates the need for long commutes, offering a more practical and peaceful life. The idea is for the buildings to open up to the neighborhood, creating meeting spaces accessible to the public.
How does sport integrate into the new luxury of Jurerê Internacional?
Sports are another important pillar of the neighborhood's new luxury concept. Jurerê It already hosts competitions like the Ironman, and this sporting tradition is set to expand even further. With a focus on longevity and quality of life, sport is seen as a way to unite the community around healthy activities.
Previously, the neighborhood hosted the José Finkel Trophy, Brazil's second-largest swimming competition, featuring Olympic athletes. Other sports, such as marathons and tennis, are also gaining traction, and local clubs offer facilities for both amateurs and professionals. The goal is to create a lifestyle that promotes physical and mental health, something that has become synonymous with luxury these days.
What is the role of technology in Jurerê's new phase?
In addition to socializing and sports, technology is also part of the neighborhood's transformation. The area is attracting technology companies focused on health, longevity, and well-being. This creates a synergy between the new concept of luxury and innovation. The plan is to integrate workplaces and residences, allowing people to work close to home, without having to travel to other neighborhoods.
An example of this initiative is the creation of an institute to support startups, with the aim of bringing together companies that share the values of this new phase of JurerêThe idea is for these companies to focus on technologies that promote quality of life, creating a favorable ecosystem for the well-being of residents.
Is entertainment part of the new concept of luxury?
Even with the focus on quality of life and coexistence, Jurerê doesn't intend to give up entertainment. Although the ostentatious profile has diminished, beach clubs remain a part of the neighborhood's scene. The idea is to reconfigure these spaces to focus on beach services and gastronomy, with operations more aligned with the residential lifestyle.
Thus, the neighborhood balances leisure with tranquility, fostering harmonious coexistence between residents and tourists. Luxury, in this case, is no longer found in nighttime parties, but in daytime celebrations and enjoying leisure time with family and friends.
Contemporary Luxury: art, aesthetics, and sophisticated experience
Today, contemporary luxury transcends the mere possession of valuable objects. Thus, it enters the realm of sophistication that emerges from the intersection of art, intelligence, and aesthetics. It's more about the experience of living than simply owning an object. Therefore, whether the object is a work of art, an example of exquisite design, or an everyday item, the essence of contemporary luxury is deeply linked to experience. It's not just about accumulating valuable objects, but about knowing how to choose wisely and integrate them so they complement each other. Creating an atmosphere for a true life of refinement and good taste.
We live in a time where we increasingly value the accumulation of material goods, adopting a more essentialist approach, and where we emphasize the richness of living well. Many aspects, therefore, play a crucial role in representing this delicate balance between intelligence, simplicity, and sophistication.
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The new luxury of Jurerê Internacional
The new luxury of Jurerê Internacional reflects a change in behavior that values coexistence, sustainability, and quality of life. More than ostentation, the neighborhood focuses on a life integrated with nature, where sports and interaction among residents are prominent. With new developments geared toward this lifestyle, Jurerê consolidates itself as a place where true luxury lies in daily experience and well-being.
We are Buzz Luxury Home, a real estate agency specializing in luxury properties in Florianópolis. For living and investing.
Count on our brokers and our specialized real estate consultancy to find the perfect property and guarantee a peaceful home in Florianópolis. In other words, from research to negotiation, we are by your side every step of the way.
With our experience and extensive knowledge of the region, we can help you find the ideal place to live and invest. We are in Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Schedule your visit.
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