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Luxury Cars: Santa Catarina in 2nd place in the Sales Ranking
The luxury car market in Brazil has been marked by fierce competition among premium brands. Recently, Santa Catarina has emerged as one of the main sales hubs.
In August 2024, our state ranked second nationally in luxury car sales, totaling 392 units registered. São Paulo maintained its lead with 1,651 units, while states like Paraná, Minas Gerais, and Rio Grande do Sul rounded out the top five.
What factors drive luxury car sales in Santa Catarina?
Santa Catarina's economy has unique characteristics that make it a fertile field for the luxury market.
The state has the sixth largest Gross Domestic Product (GDP) in Brazil and is home to an abundance of successful businesspeople and professionals.
Furthermore, the population of Santa Catarina has a strong inclination toward purchasing cars equipped with new technologies, resulting in high demand for hybrid and electric models.
What are the best-selling models in the state?
Among the top-selling models is the Volvo EX30. Launched in May 2024, it has already gained a strong presence, with 22 units sold in the state in August. This 100% electric SUV is known for being manufactured with a high percentage of recycled materials.
However, Volvo's best-selling model this month was the XC60, with 36 units. Overall, BMW led sales in Santa Catarina, with 102 units. It was closely followed by Volvo (75 units), Porsche (72 units), Audi (50 units), and Mercedes-Benz (37 units).
How does the luxury car market behave in Brazil?
Nationally, BMW dominated the market in August 2024, with 1,140 units sold. Meanwhile, Volvo, Porsche, Audi, and Mercedes-Benz rounded out the rankings, demonstrating that the premium car market continues to grow.
Therefore, this growth reflects both economic evolution and the growing interest in vehicles with greater technology and comfort.
The future of luxury cars in Santa Catarina
The trend for the coming years is for the luxury market in Santa Catarina to continue expanding, increasing demand especially for vehicles such as electric and hybrid vehicles. Volvo, with its EX30, has already proven that there's room for innovative models that meet the demands of an increasingly discerning consumer.
In short, Santa Catarina has established itself as one of the leading states for luxury car sales in Brazil. And this position is expected to strengthen further over the years, driven by local purchasing power and technological trends.
The Growing Luxury Market in Santa Catarina
Santa Catarina is standing out not only in the automotive sector, but also in the luxury real estate market. Florianópolis, especially with its green waters and epic beach days, attracts people from all over the world. They seek and find here a city with a high quality of life, modern healthcare facilities, and an ideal place for a retirement calm.
With its stunning beaches, modern infrastructure, and safe environment, Brazil's safest capital has established itself as one of the most sought-after destinations for those seeking comfort. And here you'll find it, along with security and sophistication.
Real Estate Launches in Florianópolis with Electric Car Charging Stations
The growing demand for electric cars across the country, especially in Santa Catarina, has also impacted the real estate market. New real estate developments and their high-end developments are increasingly including electric vehicle charging stations. These facilities ensure convenience and attract consumers focused on optimization, while also adding value to properties.
In short, condominiums and residential buildings in the capital of Santa Catarina have been offering this amenity for some time now. This aligns with global mobility trends, optimizing costs, and preserving nature.
With that footprint, Florianópolis is consolidating itself as a city that supports the growth of the electric vehicle market while simultaneously promoting smart and sustainable solutions for its residents.
We are Buzz Luxury Home, with over 20 years of experience in the Island's real estate market.
With over 20 years of experience in the market, we are ready to assist you in your search for the ideal property, whether for investment or residence in any region of the greater Florianópolis.
Furthermore, we are located in one of the most beautiful and sought-after places in the world: Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Therefore, we can offer a wide variety of options that meet your life goals and current situation.
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✉️ dayrocco@luxuryhomefloripa.com
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