New Companies: Santa Catarina with an Increase of 12.5% in 2024
The state of Santa Catarina has stood out in the Brazilian entrepreneurial scene with significant growth in the opening of new companies in 2024. In the second quarter, 63,416 new businesses. That is, representing an increase of 12,55% compared to the same period of the previous year, when 56,343 new companies were registered.

The state with its diversified economy It is entrepreneurial climate, has stood out as one of the most favorable Brazilian states for opening new businesses. Therefore, its strategic location, quality infrastructure, and tax incentives are just some of the factors that have attracted investors and entrepreneurs from various regions of the country and the world. We will explore in detail the process of opening new businesses in Santa Catarina and the opportunities available.
The Business Environment in Santa Catarina
Santa Catarina has a diversified economy, encompassing sectors such as industry, technology, tourism, agriculture, and business services. This economic diversity provides a robust and resilient environment, capable of absorbing economic shocks and offering opportunities across multiple segments.
Tax Incentives and Benefits
The Santa Catarina government has implemented a series of tax incentives It is benefits to attract new businesses. These include tax reductions, financing facilities, and entrepreneurship support programs. Currently, simplifying bureaucratic processes has also been a priority, aiming to make life easier for new entrepreneurs.
Business Opening Process: Planning and Market Research
First of all, before starting the process of opening a company, it is essential to carry out a detailed planning and one market researchTherefore, identifying your target audience, analyzing the competition, and understanding local market trends are crucial steps to ensuring business success.
Choice of Legal Structure
Choosing a legal structure for your company is an important step in the process of opening a business. Therefore, here in Santa Catarina, the most common options are:
- Individual Microentrepreneur (MEI)
- Individual Limited Liability Company (EIRELI)
- Limited Liability Company (LTDA)
- Public Limited Company (SA)
Each type of structure has its own particularities and benefits, and it is necessary to analyze which one best adapts to the business profile and objectives.
Registration and Legalization
Currently, company registration can be done in a simplified manner through Commercial Board of the State of Santa Catarina (JUCESC). Thus, the process includes obtaining a CNPJ (Brazilian Corporate Taxpayer Registry), state and municipal registration, and the licenses and permits required for the legal operation of the business.
The Importance of the Commercial Board of the State of Santa Catarina (Jucesc)
The Santa Catarina State Commercial Board (Jucesc) plays a crucial role in fostering entrepreneurship. It is the agency responsible for registering and publicizing various acts related to companies in the state, including:
- Formation, amendments and termination of companies: Covering individual entrepreneurs, limited companies, corporations, as well as cooperatives and other forms of business organization.
- Registration and cancellation of professional registrations: Professionals such as auctioneers, public translators, commercial interpreters, haberdashers and general warehouse managers must be registered with Jucesc to legally practice their activities.
- Issuance of certificates: Jucesc issues certificates based on the filed legal acts, which may be a simplified, full or specific certificate.
Facilitation of the Entrepreneurial Process
Since 2007, with the enactment of Law 11,598, Jucesc has become the single gateway for business registration and legalization in Santa Catarina. This has brought a number of benefits to entrepreneurs, including:
- Commercial Registry: Providing the company with legal personality, CNPJ registration and permission to operate legally.
- Legalization: Authorization for the company to operate in a specific location or carry out a specific activity, with the issuance of the necessary permits and access to the invoice.
Factors Contributing to Growth
The growth of new businesses in Santa Catarina can be attributed to several factors, including:
- Business-friendly environment: Santa Catarina is known for its favorable environment for entrepreneurship, with adequate infrastructure, qualified workforce and attractive tax incentives.
- Innovation and technology: The state has invested heavily in innovation and technology, creating a robust ecosystem that supports the emergence of startups and technology companies.
- Training and support: Various training and entrepreneurship support programs have been implemented, providing new entrepreneurs with the tools and knowledge necessary to prosper.
Challenges and Opportunities in the Santa Catarina Market
Despite impressive growth, entrepreneurs in Santa Catarina still face challenges that must be overcome to ensure the sustainability of their new businesses. Some of these challenges include:
- Bureaucracy: Although Jucesc has simplified many processes, bureaucracy can still be an obstacle for some entrepreneurs.
- Access to credit: Obtaining financing is crucial for many new businesses, and difficulty obtaining credit can limit growth.
- Competition: The increase in the number of companies also means more competition, requiring new businesses to stand out through innovation and quality.
Success Stories
The rise in the number of new businesses in Santa Catarina has generated several success stories, demonstrating the ability of local entrepreneurs to transform ideas into thriving businesses. Some notable examples include:
- Technology startups: Innovative companies that have stood out on the national and international scene, attracting significant investments.
- Traditional businesses reinvented: Entrepreneurs who have managed to modernize traditional businesses, using new technologies and approaches to reach a wider audience.
The Future of Entrepreneurship in Santa Catarina
With continued support from Jucesc and other government agencies, in addition to a favorable environment for entrepreneurship, Santa Catarina is well-positioned to maintain its growth trajectory. Innovation and training initiatives should continue to drive the emergence of new companies, solidifying the state as one of Brazil's leading entrepreneurial hubs.

Business Opportunities in Santa Catarina
Technology and Innovation
Santa Catarina has consolidated itself as a hub of technology and innovation. The city of Florianópolis, in particular, is known as "Silicon Island" due to its concentration of technology companies and startups. The technology sector offers numerous opportunities for new ventures, especially in the areas of software, hardware, and digital services.
Tourism
Tourism is another area with great potential in Santa Catarina. The state boasts beautiful beaches, mountain ranges, and a rich culture, attracting tourists year-round. Investing in tourism-related businesses, such as hotels, inns, restaurants, and travel agencies, can be extremely profitable.
Agriculture
A agriculture Agriculture is one of the pillars of Santa Catarina's economy. The state is one of Brazil's largest producers of pork and poultry, as well as a leading producer of fruits, grains, and dairy products. The agricultural sector offers diverse opportunities, from production and processing to product marketing and export.
Growth of 12,55%
The 12,55% growth in the number of new companies in Santa Catarina in the second quarter of 2024 reflects the dynamism and resilience of the state's entrepreneurs. With the support of Jucesc and a favorable business environment, Santa Catarina continues to attract and foster new businesses, contributing to economic development and job creation in the region.
Living in Santa Catarina: Nature, Quality of Life and Security, with Freedom
Proximity to the Beach
One of the biggest advantages of living in Santa Catarina is the proximity to the beach. In other words, with a coastline rich in options, from urban beaches to more peaceful retreats, residents have the opportunity to enjoy a healthy and active lifestyle. Florianópolis, the capital, is known as the “Magic Island” and has more than 40 beaches, each with its own unique characteristics.

Quality of Life
Santa Catarina frequently tops quality of life rankings in Brazil. Cities like Florianópolis offers high-quality infrastructure, efficient public services, and a safe environment. Furthermore, the offer of education It is health is excellent, with several renowned educational institutions and well-equipped hospitals.
Security
A security is another strength of the state. In other words, Santa Catarina has lower crime rates than the national average, which contributes to the well-being of its residents. Effective public policies and a well-trained police force ensure a safer environment for families and individuals who wish to live here.
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