Serra Catarinense: The Best Winter Destination in Brazil
Currently, the Serra Catarinense region is emerging as a new national luxury destination, attracting those seeking exclusive, sophisticated tourism and accommodation. With a mild climate, stunning landscapes, and high-end infrastructure, a unique experience is guaranteed.
Living in Santa Catarina offers quick access to everything the state has to offer, including the charm of the Serra region. Our state, sought after by people from all over the world, is welcoming more and more residents seeking a better quality of life. In other words, security, freedom, and tranquility combine with the amenities of Brazil's best state, providing an unparalleled lifestyle.
The Serra Catarinense region is already renowned for its winter tourism, combined with the production of exclusive wines and rich local culture, but today it's becoming a popular destination. With stunning landscapes, traditional festivals, and gastronomy that attract visitors from all over the country, all this is just a two-hour drive from the capital. Florianópolis.


History of the Serra Catarinense
The history of the Serra Catarinense is rich and fascinating, marked by the presence of diverse peoples over the centuries. The region was transformed by the arrival of Italian and German immigrants. These settlers brought with them traditions, culture, and knowledge that contributed significantly to the region's economic and social development. Today, this cultural heritage is reflected in the quality standards, traditional festivals, gastronomy, and agricultural practices, especially viticulture.

Thera Winery: A Jewel of the Santa Catarina Mountains
Vinícola Thera is a perfect example of the winemaking excellence of the Serra Catarinense region. Located in an 800-hectare wine and gastronomic complex in Bom Retiro, the winery seeks to express the connection between heaven and earth through wines crafted with care and precision. With 26 hectares of vineyards 900 meters above sea level, Vinícola Thera produces 17 labels, including white, rosé, red, and sparkling wines, all of great originality and elegance.
The quality of Vinícola Thera's wines is internationally recognized, as evidenced by the six medals won at the 2024 Decanter World Wine Awards. Highlights include the 2023 Sauvignon Blanc and 2022 Montepulciano, both awarded silver medals. The winery also shone at the Wines of Brazil Awards, winning nine medals, including the coveted Grand Gold for its Thera Auguri sparkling wines.



Wine Bar and Wine Production
Wine bars are one of the highlights of the Serra Catarinense region. In addition to offering a selection of fine wines, many of these establishments also produce their own labels. Locals and visitors have the unique opportunity to learn about and even participate in the production process, from grape harvesting to tasting the finished wines.
Stunning Landscapes of the Serra Catarinense
The Serra Catarinense is known for its breathtaking landscapes. The Serra do Rio do Rastro, with its winding curves and panoramic views, is a popular destination for photos and contemplation. Another highlight is Morro da Igreja, home to the famous Pedra Furada. These locations provide a unique sense of peace and tranquility, complemented by the sounds of nature, such as birdsong and the murmur of streams.

Living in the Serra Catarinense
Living in the Serra Catarinense is a dream for many seeking a more peaceful lifestyle closer to nature. The region offers a variety of housing options, from land until houses ready-made in high-end residential complexes. These complexes often include luxury hotel services, wine bars, and even the production of wines with custom labels, providing a unique, exclusive, and sophisticated lifestyle.

Residential Condominium: To live, invest or acquire property to spend the winter holidays
The first residential condominium within a winery in Brazil. With 83 lots of approximately 2,000 square meters each, it offers an infrastructure designed down to the smallest detail to provide a better quality of life and interaction with neighbors.
Additionally, it includes a clubhouse with fitness and wellness areas, swimming pools, a party room, and sports courts, ensuring a complete range of leisure and services.
The project adopts sustainable practices and has a wastewater treatment plant, which reuses water, waste collection, and underground infrastructure, preserving the landscape. Furthermore, houses Buildings to be built must follow strict criteria and incorporate elements such as native stone, wood, exposed concrete, Corten steel, and a green roof. As a result, everything blends seamlessly with the surroundings.
With architectural designs by renowned Italian architect Marco Casamonti, Residencial Fazenda Bom Retiro offers not only an exclusive property, but also the opportunity to make your own wines, taking advantage of the complete infrastructure of Vinícola Thera, Thera Winebar and Pousada Fazenda Bom Retiro.
You land are for sale and are perfect for living, investing, or spending your winter vacation in the Santa Catarina mountains. Get in touch contact.
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📱 +55 48 99660 6799


International Standard Hotel Services
Hotels in the Serra Catarinense region adhere to international quality standards, offering guests and residents a luxurious and comfortable experience. With a comprehensive range of amenities, including spas, gourmet restaurants, and recreational activities, these hotels are the perfect choice for those seeking relaxation and enjoyment of the region's beauty.

Gastronomy and Culture of Serra Catarinense
The cuisine of Serra Catarinense is another highlight, reflecting the rich cultural heritage of Italian and German immigrants. Local restaurants offer traditional dishes prepared with fresh, high-quality ingredients, many of which are produced in the region itself. Festivals and cultural events are also common, celebrating the traditions and history of Serra Catarinense.

Winter Tourism and Wineries
Winter tourism is one of the biggest attractions in the Serra Catarinense region. With temperatures that can drop below freezing, the region offers a unique experience for those who enjoy the cold and snow. Wineries, in turn, are an attraction in their own right. Many offer tours and tastings, allowing visitors to learn about the winemaking process and savor award-winning labels.
Living in Serra Catarinense: The Best Winter Destination in Brazil
Finally, the Serra Catarinense is, indeed, a national luxury destination, attracting those seeking exclusivity and sophistication, whether for living, investing, or purchasing property for their winter vacation. With a mild climate, stunning landscapes, and high-end infrastructure, it offers a unique experience. Living in Santa Catarina means access to the charm of the Serra Catarinense and all the amenities of an incredible region, combining security and freedom with the tranquility to live an incomparable lifestyle.
Images and Information @ Thera Winery