![pesquisar](data:image/svg+xml,<%3Fxml version="1.0" encoding="UTF-8"%3F><svg xmlns="http://www.w3.org/2000/svg" height="24px" viewBox="0 -960 960 960" width="24px" fill="%23000"><path d="M784-120 532-372q-30 24-69 38t-83 14q-109 0-184.5-75.5T120-580q0-109 75.5-184.5T380-840q109 0 184.5 75.5T640-580q0 44-14 83t-38 69l252 252-56 56ZM380-400q75 0 127.5-52.5T560-580q0-75-52.5-127.5T380-760q-75 0-127.5 52.5T200-580q0 75 52.5 127.5T380-400Z"></path></svg>)
Entrepreneurs migrate to Floripa, coming from the biggest cities in Brazil
Florianópolis, has stood out as one of the main housing destinations for entrepreneurs in Brazil. The story of entrepreneurs in report published by fDi Intelligence magazine, part of the Financial Times group, presents the scenario of business attraction in the city in the south of the country. Entrepreneurs, authorities and agents of the innovation ecosystem of Florianópolis present a scenario of opportunities and challenges
The decision to set up your company in Florianópolis Pedro Marton Pereira, CEO of epHealth, opens the report. He describes the startup's connection to the local innovation ecosystem through ACATE. The business established in the capital of Santa Catarina developed with the graduation from MIDITEC incubator, achieved investments and approach to national customers.
The city's maturing tech scene has attracted a new wave of talent and entrepreneurs from across the country. In this way, this phenomenon is driven not only by the vibrant local technology community, but also by the unique lifestyle that the island offers.
Decisions made by many entrepreneurs that change lives
Pedro Marton Fereira made a life-changing decision in November 2015. He was about to launch a health technology startup in his hometown of São Paulo, Brazil's commercial capital, when he ran into Gabriel Sant'Ana, an old friend from his time studying at the Federal University of Santa Catarina (UFSC).
Sant'Ana, who is the executive director of the Santa Catarina Technology Association (Acate), convinced Marton to establish his company in FlorianópolisIt turned out to be one of the best decisions Marton ever made. After moving to FloripaMarton joined an incubator. He also raised capital from angel investors and developed relationships with the Albert Einstein Israelite Hospital. As a result, one of the largest in Latin America is now a client.
For years, students and entrepreneurs have been abandoning Brazil's polluted and unsafe megacities and moving to Floripa. Currently, the city is home to over 500,000 people and is situated on a 53km-long island, with lush tropical forests, hiking trails, lagoons, and beaches popular with surfers.
The largest concentration of technology companies in Brazil is in Florianópolis
Although venture capital investment in Floripa is lower than in larger cities like Rio de Janeiro and Curitiba. According to data from PitchBook, it stands out. A 2021 Acate survey showed that the city has a higher concentration of technology companies—7.4 per thousand inhabitants—than any other capital in Brazil's 26 states.
A Growing Entrepreneurship Ecosystem
The technological ecosystem of Florianópolis dates back to the 1960s, with the establishment of the Federal University of Santa Catarina and its laboratories and research groups. Since then, the city has witnessed the emergence of technology incubators, such as Celta, in 1986, followed by several technology parks and incubators spread throughout the city.
Tax Benefit: Greater Attraction of Talents and More Technology Companies
The city council's decision to Florianópolis, in 2003, to reduce the Service Tax (ISS) rate for technology companies from 5% to 2%, was a crucial milestone in attracting technology companies to the city. This encouraged many technology companies to move to Florianópolis, coming from other cities, such as São Paulo, where the ISS rate is still 5%.
Collaboration between Public and Private Sector
One of the unique features of Floripa is the collaboration between the public and private sectors to support entrepreneurs. This cooperation has been fundamental to the growth of the city's technology ecosystem, providing a favorable environment for the flourishing of new companies and innovative ideas.
Topázio Neto, mayor of Florianópolis, states that this initiative has enabled the technology industry to significantly improve the city's economy and service sector. He says that technology is the largest contributor to local taxes, helping to raise the standard of living, promote real estate development, and diversify the city away from seasonal tourism.
Several exits—when an entrepreneur sells part or all of their business—prove that their focus on technology is paying off. Large companies that have entered Floripa through acquisitions include e-commerce giant Mercado Livre and Brazilian software company Totvs, which in 2021 bought marketing startup RD Station for $370 million.
The possibility of living in a city closer to nature
Today, a network of innovation hubs, including Sapiens Park, home to major Brazilian companies like Softplan, attracts tech startups and talent to the city. As the tech ecosystem Floripa has matured, it has also attracted more experienced entrepreneurs, says Marcos Mueller, CEO of Darwin Startups, an accelerator and venture capital firm.
Among them is Raony Bourscheidt Rosseti, former financial executive and CEO of Melver, a financial education startup he founded in 2021. “After years of living in big cities like São Paulo and New York, my wife and I decided to move to a city closer to nature, reminiscent of our childhood,” he says, adding that, as a kayaker, he was “captivated” by the Conceição Lagoon, a lagoon in the heart of the city.
Attracting Talents and Investments
The quality of life in Floripa, combined with the favorable business environment, has attracted not only local talent but also investors and entrepreneurs from across Brazil and beyond. The city offers a unique blend of natural beauty, modern infrastructure, and business opportunities that make it an attractive destination for those seeking success in the technology world.
Cacupé: Entrepreneurs’ favorite neighborhood
Entrepreneurs choose Cacupé as a destination to live with the family, enjoying the exuberant nature of FlorianópolisThe neighborhood offers tranquility and safety, as well as stunning scenery. With comprehensive infrastructure, it's ideal for raising children in a healthy environment.
Cacupé It offers a unique atmosphere for those seeking quality of life. With a paradisiacal beach and ecological trails, it's a haven for nature lovers. Furthermore, its proximity to the city center facilitates access to essential services and amenities. It's also close to the entire tech ecosystem. Florianópolis, 10 minutes away.
Real estate appreciation in Cacupé makes investment in the region even more attractive. With a welcoming community and diverse leisure options, it is the perfect place to build a home. In short, Cacupé It is the ideal neighborhood for entrepreneurs looking for a balance between work, family and nature.
We are Buzz Luxury Home, a luxury and high standard real estate consultancy in Florianópolis
We offer a high-end real estate space exclusively for you. With over 20 years of experience in the market, we are ready to assist you in your search for the ideal property, whether for investment or for a home in any region of the Island. Florianópolis.
Furthermore, we are located in one of the most beautiful and sought-after places in the world: Jurerê Internacional, at Rua Alameda César Nascimento – 87, Loja 2, in Infinity Blue. Therefore, we can offer a wide variety of options that meet your life goals and current situation.
♠ Follow on Instagram: @luxuryhomefloripa
♠ Click and enter contact
📱 +55 48 99660 6799