Florianópolis in 1st place as the most competitive city in Brazil

Florianópolis, our charming capital of the state of Santa Catarina, won first place in the prestigious Municipal Competitiveness Ranking in 2023. This extraordinary feat positioned Florianópolis as the city with the greatest capacity to provide quality public services in all of Brazil. So, let's discover what makes our city so exceptional and how it surpassed strong competitors like São Paulo, Barueri, and São Caetano do Sul.

Living in Florianópolis means having your daily life close to nature, being part of your best moment

Floripa offers a total of 42 beaches that cater to all styles of water sports enthusiasts, including surfing, stand-up paddleboarding, kitesurfing, sailing, diving, and deep-sea fishing. Some of these beaches offer specific conditions for these sports. The city also boasts calm, flat beaches with crystal-clear waters, ideal for relaxing moments with family and friends. Furthermore, this paradise in southern Brazil boasts a wide range of national and international recognition, some of the most notable being:

🏆 1st place for best city to raise children – Delta Economics & Finance
🏆 1st place for the best city to live in South America – Tourist Maker Portal
🏆 1st place for best city to live in after the age of 60 in Santa Catarina – IDL Index
🏆 2nd place among the smartest cities in Brazil – Connected Smart Cities
🏆 3rd place in Human Development Index – HDI Brazil
🏆 5th Best place to retire, in BR and USA – Mongeral Aegon Longevity Institute and FGV
🏆 Among the 20 best cities to invest in real estate – Telegraph, UK

The Center for Political Leadership (CLP) study

The Municipal Competitiveness Ranking is a study conducted by the Center for Political Leadership (CLP), in collaboration with Gove and Seall. This research, previewed exclusively by CNN Brasil, evaluated 410 Brazilian cities, all with populations over 80,000. As a result, the data from this study revealed an impressive growth trajectory for Florianópolis.

Florianópolis: from fourth place to leader

In the first edition of this prestigious ranking, in 2020, Florianópolis already stood out, ranking fourth. However, year after year, the city moved up one position until reaching the top spot in 2023. Therefore, this meteoric rise demonstrates the city's commitment to improving the quality of life for its citizens.

Competitiveness and Florianopolitan social well-being

Tadeu Barros, CEO of CLP, emphasizes that competitiveness is a direct indicator of social well-being. In other words, a competitive city is one that best meets the needs of its citizens, ensuring a superior quality of life.

Highlights of Florianópolis

With a population of approximately 574 thousand inhabitants, Florianópolis leads the ranking with excellent scores in the areas of health, safety, and human capital. Furthermore, the city excels in household waste collection and water supply, receiving top marks in these areas.

Professional qualification

One of the factors that most contributed to the rise of Florianópolis was its performance in the human capital pillar. Therefore, in this aspect, the city rose an impressive 42 positions in just three years. As well as, Florianópolis stands out for the quality of its workforce in formal employment, achieving the highest score among all cities in the ranking. Furthermore, the city's enrollment rates in higher education, technical, and vocational training are also notable.

The Contribution of Senac-SC

The National Commercial Apprenticeship Service (SENAC) of Santa Catarina played a key role in this achievement. The institution believes that the result is directly related to the public professional training policies implemented in the city. Furthermore, Florianópolis has a strong collaboration between Senac, the municipal and state government, creating an environment conducive to the development of skills in sectors such as technology, tourism and gastronomy.

Changes in Post-Pandemic Education

The CLP ranking also highlighted a notable difference between enrollment rates in technical and vocational education compared to higher education in Florianópolis. In other words, according to Senac-SC, it can be attributed to the post-pandemic economic crisis, which directed investments in education towards basic education to the detriment of technical and professional education.

With the market recovery after the pandemic, there was an increase in enrollments, especially in the virtual modality of qualification courses. As a result, this phenomenon suggested people adapting to new educational trends.

The Contribution of the Executive Secretariat for Economic Development of Florianópolis

The Executive Secretariat for Economic Development of Florianópolis also played a vital role in improving professional qualifications in the city. The existence of research and innovation centers, along with programs such as Floripa More Jobs and the Floripa Mais Tec has attracted qualified professionals to the city.

The importance of the competitiveness ranking of municipalities

This achievement of Florianópolis marks the first time that a capital city has led the Municipal Competitiveness Ranking. Tadeu Barros emphasizes that cities like Florianópolis, due to the concentration of people and social inequalities, face complex challenges.

On the one hand, capitals have the ability to attract investment, create jobs and increase income. On the other hand, this population concentration can result in challenges such as violence and social disorganization. Therefore, it is crucial that municipal managers use concrete data, such as the ranking, to support their decisions and improve the quality of life of their citizens.

Inspiration and learning

The Municipality Competitiveness Ranking is not just an assessment, but a powerful tool for public management. In this way, it allows the municipalities that stand out to serve as inspiration and learning for others. Furthermore, it educates the population about the importance of evaluating the performance of their managers and making informed decisions during elections.

Florianópolis It's a shining example of how a commitment to quality of life, professional development, and healthcare can transform a city into a competitive hub. As a result of the strategies adopted, it's a city that balances modernity and tradition, attracting qualified people and driving its growth.

As a result, Florianópolis deservedly earned the title of most competitive city in Brazil in 2023. This achievement is an inspiration for the entire country, demonstrating that investing in education, healthcare, and professional training is the path to a much more promising future.

With information @ CNN Brazil

Where to live in Florianópolis? Discover the best choices to adapt style and routine

When deciding where to live in Floripa, one of the first and most important questions people face is choosing the ideal neighborhood and location. Currently, Ilha da Magia offers a variety of enchanting options, each with its own peculiarities and unique characteristics.

Here at Buzz Luxury Home Floripa we are a team of real estate experts to live and invest in Florianópolis. Therefore, through our complete real estate consultancy, you will be able to do what we call Recognition of areas of Florianópolis. In other words, according to your objectives, routines, desires and investment possibilities, we present the areas and plan with you the best way to take advantage of the available opportunities.

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